Kodi SEO Optimization ndi chiyani?

Kukhathamiritsa kwa injini zosaka ndi njira yomwe imapangitsa tsamba lanu kuwoneka pa nthawi yoyenera. Izi zimatheka ndi kukhathamiritsa zomwe zili patsamba lanu. Ndikofunikira kuti tsamba lanu liziwoneka pa nthawi yoyenera kuti tsamba lanu liziwonedwe ndi anthu oyenera.. Njirayi imatchedwa SEO Optimierung.

Kukhathamiritsa Kwazinthu

Kukhathamiritsa kwa injini zosaka (SEO) ndi njira yabwino yopezera tsamba lanu pa Google. Komabe, muyenera kuchita zambiri kuposa kungophatikiza mawu osakira oyenera. Muyeneranso kukhathamiritsa zomwe zili pamasamba ochezera omwe mukugwiritsa ntchito kutsatsa tsamba lanu. Muyenera kuwonetsetsa kuti zomwe muli nazo ndizothandiza kwa ogwiritsa ntchito komanso zimapereka chidziwitso chofunikira. Izi zimatchedwa kuti content-seo process.

Zomwe zili patsamba lanu ziyenera kukhala zogwirizana ndi zomwe wogwiritsa ntchito amafufuza. Iyeneranso kukhala yosavuta kuwerenga ndikupereka phindu kwa owerenga. Zolemba zabwino kwambiri zidzayankha funso lofunikira ndikuthandiza ogwiritsa ntchito kupeza zomwe akufuna. Pomaliza, zomwe zili patsamba lanu ziyenera kuwonedwa ndi anthu ambiri momwe mungathere.

Zomwe zili patsamba lanu ziyenera kukhala ndi mawonekedwe abwino. Izi zikutanthauza kukonza zomwe zili mu silos zosiyanasiyana. Iyeneranso kukhala ndi maulalo amkati. Maulalo amkati amathandiza alendo kuti azitha kuyang'ana patsamba, ndipo amawonetsanso zokwawa masamba omwe ali ofunikira. Ndikofunika kupewa kukhala ndi zomwe zili patsamba lanu, chifukwa izi zidzasokoneza masanjidwe anu.

Cholinga cha SEO ndikukweza mawonekedwe a tsamba lanu mumainjini osakira monga Google. Ichi ndi sitepe yofunikira kuti mutsimikizire kuti tsamba lanu likuyenda bwino. Itha kuwonjezeranso kuzindikirika kwamtundu ndikupanga tsamba lanu kukhala gwero lodalirika la chidziwitso. Pali mitundu iwiri ya SEO: Offpage-SEO ndi Onpage-SEO. Kwenikweni, woyamba kumafuna kusintha luso, zomwe zili, ndi zomwe zili patsamba lawebusayiti. Omalizirawo, amadziwika kuti Search Engine Marketing, ndi kuphatikiza njira ziwirizi.

Kufufuza kwa mawu osakira ndi gawo lofunikira la SEO. Kafukufuku wamawu ofunikira ayenera kupanga maziko a pulani iliyonse ya SEO. Kufufuza mozama kwa mawu osakira kudzazindikira mawu osakira ndi machitidwe osakira kwa omvera anu. Kafukufukuyu ndi wofunikira polemba zomwe zili zogwira mtima. Ndikofunikiranso kuphatikiza mawu osakira ndi meta-tag. Kuti muwonetsetse kupambana kwa njira yanu ya SEO, muyenera kugwiritsa ntchito mawu osakira muzinthu zanu.

Userfokus ndichinthu china chofunikira kwambiri. Google nthawi zonse imawonetsa zotsatira zogwirizana ndi omvera anu. Muyenera kupanga zomwe zingasangalatse omvera anu komanso zolembedwa m'chilankhulo chomwe angamvetse mosavuta. Ogwiritsa ntchito ambiri sangamvetsetse mawu aukadaulo, kotero onetsetsani kuti zomwe mwalemba ndizosavuta kuzimvetsetsa.

Keyword Research

Kufufuza kwa mawu osakira ndichinthu chofunikira kwambiri pa SEO. Ikuthandizani kudziwa mawu osakira omwe muyenera kugwiritsa ntchito patsamba lanu. Kugwiritsa ntchito mawu osakira omwe ali okhudzana ndi zomwe muli nazo kukulitsa ndalama zanu. Zidzakuthandizaninso kulosera ndikusintha kuti mugwirizane ndi zochitika za msika. Ngati mukudziwa mawu osakira oyenera kugwiritsa ntchito, mudzatha kuwapeza ndikuwongolera masamba awo.

Schlusselworter ndi yofunikira kwa omwe akupikisana nawo ndipo ikhoza kukuthandizani kuti mupeze msika. Komabe, muyenera kukhala owona posankha Schlusselworter chifukwa ndizovuta kuziyika. Kusunga malire pakati pa Head-Terms ndi Long-Tail-Terms kungathandizenso kukonza kuchuluka kwa tsamba lanu.

Cholinga cha kafukufuku wa mawu ofunika ndikupeza mitu yomwe anthu amakonda kuwerenga. Panthawi yofufuza, mudzatha kupeza mawu ofunika kwambiri, kuphatikizapo amene sali opikisana. Mudzathanso kutsata mawu osakirawa kutengera gawo laulendo wa wogula.

Zida zofufuzira mawu ofunika zimasiyanasiyana, koma nthawi zambiri amakupatsa mpikisano, zomwe muyenera kugwiritsa ntchito posankha mawu osakira okhala ndi mpikisano wochepa. Nthawi zambiri, ndi bwino kugwiritsa ntchito mawu osakira atalitali omwe ali ndi mpikisano wocheperako. Komanso, muyenera kulabadira mpikisano mphambu, zomwe zimaperekedwa ndi zida zofufuzira mawu ofunika. Zida izi zikuphatikiza ndime ya Keyword Difficulty, zomwe zimachokera ku 0-100.

Kukhathamiritsa kwa OnPage

Kukhathamiritsa kwa SEO kwa OnPage sikungoyika mawu osakira pazomwe muli. Ma algorithms a Google amayang'ana mawebusayiti omwe ali ogwirizana ndi zomwe ogwiritsa ntchito akufuna. Momwe tsamba lanu limafunikira kwambiri, chabwino. OnPage SEO imaphatikizapo kukhathamiritsa tsamba lanu kuti muwonetsetse kufunikira kwake komanso magwiridwe ake. Izi zikuthandizani kukulitsa masanjidwe a injini zosakira patsamba lanu.

Bungwe labwino la SEO litha kukulangizani za njira yabwino yokwaniritsira tsamba lanu kuti likhale ndi masanjidwe abwino a injini zosakira. Adzaganiziranso malangizo a Google webmaster. Kuphatikiza apo, adzagwiritsanso ntchito ma SEO massnahmen omwe amadziwika kuti amakhudza momwe tsamba lanu lilili. Kuphatikiza apo, bungwe la SEO lithanso kupereka malangizo pakukhathamiritsa kwanthawi yayitali.

OnPage SEO imayang'ana pazigawo zatsamba lililonse, pomwe OffPage SEO imayang'ana pazinthu zakunja ndi maulalo. Tiyeni uku, zomwe zili patsamba lanu zidzakonzedwa bwino kuti zikope alendo ambiri ndikukulitsa masanjidwe anu a injini zosakira. Cholinga chake ndikupangitsa tsamba lanu kukhala losavuta kuwerenga komanso losavuta kugwiritsa ntchito. OnPage SEO imathanso kukulitsa kuchuluka kwa magalimoto ndikuwonjezera kutembenuka.

Yoast SEO plugin ikhoza kukuthandizani kukhathamiritsa zomwe zili mu WordPress. Imasinthidwa pafupipafupi ndipo imabwera ndi malangizo ambiri a SEO. Ndi pulogalamu yowonjezera yomwe imapezeka ngati yaulere komanso yaulere. Mutha kugwiritsanso ntchito Yoast SEO kukonza zomwe zili pa Cornerstore. Ngati mukuvutika kupeza mawu osakira, Yoast ingathandize.

Njira ina yosinthira SEO patsamba lanu ndikugwiritsa ntchito zithunzi ndi ma multimedia. Kuphatikiza zithunzi patsamba lanu kumathandiza ogwiritsa ntchito intaneti kumvetsetsa zomwe akuwerenga, yomwe ndi njira yabwino yokwezera kusanja kwa tsamba lanu pa Google. Kuphatikiza apo, zithunzi zitha kukuthandizani kuti mupanikizike mafayilo akulu amtundu wa multimedia omwe angapangitse kuti tsamba lanu lisamachedwe.

Meta-beschreibung ndi gawo lina latsamba lanu lomwe ndilofunika kwambiri pa OnPage SEO. Gawoli likufotokozera mwachidule zomwe muli nazo komanso zimathandiza ogwiritsa ntchito kupeza tsamba lanu. Mutha kukhathamiritsa Meta-beschreibung yanu ya OnPage SEO mwa kuphatikiza mawu osakira. Mu chithunzi pamwambapa, mutha kuwona chitsanzo cha Meta-Beschreibung ikugwira ntchito. Meta-beschreibung iyenera kukhala ndi mawu osakira okhudzana ndi zomwe zili patsamba.

Kulumikizana kwamkati

Kulumikizana kwamkati ndichinthu chofunikira kwambiri pakukhathamiritsa kwa injini zosaka. Ngakhale zingawoneke ngati lingaliro losavuta, kulumikiza mkati ndi njira yovuta. Mukachita bwino, maulalo amkati angathandize kukweza tsamba lanu komanso kuchuluka kwa anthu. Kuti tipindule kwambiri ndi njira imeneyi, muyenera kupanga maulalo odziwitsa omwe akukhudzana ndi zomwe zili patsamba lanu.

Maulalo amkati ayenera kugwiritsidwa ntchito molumikizana ndi mawu osakira amchira wautali, zomwe zimapatsa akangaude a injini zosakira lingaliro lomveka bwino la tsamba lomwe akulumikizana nalo. Maulalo osweka amkati amatha kukhala ovulaza ku SEO yanu. Maulalo osweka amatha kukhala amkati kapena akunja ndipo amatha kukhudza masanjidwe atsamba lanu. Kuti muwonjezere njira yanu yolumikizira mkati, onetsetsani kuti muli ndi njira yotsatsa malonda.

Kulumikizana kwamkati kumatha kukulitsanso chidziwitso cha ogwiritsa ntchito patsamba lanu. Izi ndichifukwa choti maulalo amkati amatha kutsogolera ogwiritsa ntchito masamba ofunikira a tsamba lanu. Polumikiza masamba ena patsamba lanu, makina osakira amatha kumvetsetsa bwino momwe mungayendetsere kamangidwe ka tsamba lanu. Kuphatikiza apo, kulumikiza kwamkati kungathandize kusintha mawonekedwe anu a SERP.

Komanso, zolumikizira zamkati kumainjini osakira omwe tsamba lanu lili ndi zofunikira. Pamene chiwerengero chachikulu cha maulalo oyenera kuloza ku tsamba lomwelo, Google ikweza tsambalo pamwamba. Izi ndizopindulitsa kwa SEO chifukwa ziwonetsa ngati olamulira pazotsatira zake. Kugwiritsa ntchito njira yoyenera yolumikizira mkati ndikofunikira panjira yanu ya SEO.

Ndikofunika kukumbukira kuti maulalo amkati samangowonjezera kusanja kwa tsamba lanu, koma athandiziranso luso lanu logwiritsa ntchito. Maulalo amkati amapatsa Google lingaliro la kapangidwe ka tsamba lanu, ndipo amapatsa ogwiritsa ntchito njira yosavuta yopezera zofunikira. Maulalo amkati amathandizanso kuti mupange utsogoleri pa tsamba lanu, zomwe ndi zofunika pa kusanja kwa tsamba lanu pazotsatira zakusaka.

Maulalo amkati atha kupezeka m'malo osiyanasiyana, kuphatikiza tsamba lofikira ndi menyu. Amapezekanso muzinthu zomwezo, ndipo ndi chinthu chofunikira pakukhathamiritsa kwa injini zosaka. Powonjezera maulalo amkati, mumakulitsa luso la ogwiritsa ntchito komanso kulumikizana ndi omvera anu. Kuphatikiza apo, maulalo amkati amathanso kukonza kuchuluka kwa magalimoto anu.