Kodi Search Engine Optimization ndi chiyani?

SEO, kapena kukhathamiritsa kwa injini zosaka, ndi njira yowonetsetsa kuti tsamba lawebusayiti limakhala pamwamba pazotsatira za mawu osakira kapena mawu enaake. Izi zimachitika pozindikira zomwe anthu akufuna pa intaneti ndikuwonetsetsa kuti tsamba lanu lili ndi zinthu zabwino. Gawo lalikulu la SEO ndikuyesa kwa A/B, kapena kuyesa zotsatira za zosintha zomwe zapangidwa patsamba lanu. Otsatsa malonda opambana amadziwa kuti kuchuluka kwa magalimoto sikukwanira; muyeneranso kukhathamiritsa khalidwe la magalimoto amenewo. Izi zitha kutenga nthawi komanso zovuta kuchita, koma mapulogalamu ngati Optimizely amapangitsa kukhala kosavuta kuposa kale ndi mkonzi wowonera.

SEO ndi njira yowonetsetsa kuti tsamba lawebusayiti likuwoneka pamwamba pamndandanda wazotsatira zomwe zabwezedwa ndi injini yosakira

SEO, kapena Search Engine Optimization, ndi njira yopangira tsamba lawebusayiti kuti liwonekere pamwamba pazotsatira za injini zosakira. Makina osakira amagwiritsa ntchito ma aligorivimu ovuta kudziwa kufunikira kwa mawebusayiti ndikuwayika moyenerera. Malo apamwamba a tsamba la webusayiti ndi, m'pamenenso idzapeza kudina ndi malonda. Kugwiritsa ntchito njira za SEO, mutha kusintha masanjidwe anu ndikupeza alendo ambiri.

Njira ya SEO imaphatikizapo kukhathamiritsa zomwe zili patsamba ndi mutu, kufotokoza kwa meta, ndi mgwirizano wamkati. Ma SEO ena amapanga mabizinesi abodza pa intaneti kapena amawagulitsa kumakampani enieni. Ubwino wa zomwe zili patsamba lanu ndizosagwirizana ndi injini zosakira; chofunika kwambiri pa masanjidwe a injini zosaka ndikuti tsamba lanu ndi losavuta kupeza. Tsamba loyamba lazotsatira limatengedwa kuti ndilofunika kwambiri, ndipo amakopa anthu ambiri.

Kuyambira kuwuka kwa injini zosaka, Njira za SEO zasintha momwemo. Poyambirira, injini yosaka kwambiri, Google, anali a 75% gawo lakusaka konse. Tsopano, Google ili ndi pafupifupi 90 magawo amsika ku UK ndi Germany. Ndipo mu 2006, zinali za 100 Makampani a SEO ku US. Ichi ndi chiyambi chabwino.

Crawlers ndi mapulogalamu omwe injini zosaka amagwiritsa ntchito kukwawa pa intaneti. Kukwawa tsamba, wokwawa ayenera kutsatira maulalo patsamba kuti aphunzire za zomwe zili. Popanda maulalo awa, Tsambali silikuwoneka ndi makina osakira. Kuphatikiza apo, masamba ambiri amapangitsa kuyenda kukhala kovuta kwa okwawa, kupangitsa kuti zikhale zovuta kuti masamba awo aziwoneka apamwamba pazotsatira.

Zimatengera kudziwa zomwe anthu akufuna pa intaneti

Chimodzi mwazinthu zofunika kwambiri popanga njira yothandiza ya SEO ndikuzindikira zomwe anthu akufuna pa intaneti. Zosaka zambiri pa intaneti zimakhala ndi mawu amodzi kapena angapo. Ma injini osakira amagwiritsa ntchito bots kukwawa patsamba lililonse lawebusayiti ndikutsitsa zidziwitso zonse mu index. Mlozerawu umagwira ntchito ngati laibulale yamafunso. Ma algorithms omwe amawongolera kusaka uku amawunika masamba onse omwe ali muzolozera kuti adziwe dongosolo la SERPs.

Njira za SEO zimathandizira kuti tsamba lawebusayiti lifike masanjidwe apamwamba pokulitsa zida za injini zosakira. Kufufuza kwa mawu osakira nthawi zambiri kumakhala gawo loyamba mu SEO ndipo kumaphatikizapo kufufuza momwe mpikisano wanu umakhalira komanso zomwe makasitomala anu angasaka.. Pozindikira zomwe anthu akufuna, mutha kusintha zomwe muli nazo ndikupanga zatsopano zamawuwo. M'kupita kwanthawi, tsamba lanu lidzakhala ndi makasitomala ambiri ndi malonda. Choncho, mumapambana bwanji mpikisano?

Pamafunika ulalo wapadera pa chidutswa chilichonse

Ulalo wolembedwa bwino umathandizira zoyeserera za SEO patsamba. Iyenera kukhala yosiyana ndi tsamba kapena zinthu zina, zomwe ziyenera kukhala zogwirizana ndi mawu osakira omwe amagwiritsidwa ntchito kuyika zomwe zili. Ngati URL yanu siili yapadera, Google siipeza. Kugwiritsa ntchito dzina lofotokozera ndi gulu ndi njira ina yofunika. Njirazi zithandizira kukwawa kwa tsamba lanu ndi kulumikizana ndi injini zosaka.

Zimatengera mtundu wa zomwe zili

Zolemba zabwino zimakhudza kwambiri masanjidwe a injini zosakira. Zolemba zomwe zimapereka phindu kwa owerenga zitha kukhala zapamwamba kwambiri. Mawu osakira omwe mumasankha pakufufuza kwa mawu osakira ayenera kuwonekera mu URL yanu, mutu tag, kufotokoza kwa meta, body copy, ndi ma tag azithunzi. Tsamba lanu liyenera kukhala lopanda zobwereza. Kuphatikiza pa kukhala zothandiza kwa ogwiritsa ntchito, tsamba lanu liyenera kutsitsa mwachangu. Potsatira malangizowa, mudzakhala mukupita kukulitsa masanjidwe a SEO patsamba lanu.

Zimachepetsa ndalama zogulira makasitomala

Mtengo wamoyo wamakasitomala (Mtengo wa CLV) ndi metric yofunika kuyeza. Zingakuthandizeni kudziwa makasitomala omwe ali ofunika kwambiri, ndikuwalera kuti akhale makasitomala opindulitsa kwambiri. Ma CLV apamwamba ndi mapindu a phindu ndi zotsatira zake. Choncho, Kodi CLV imachepetsa bwanji ndalama zogulira makasitomala? Nazi njira zina zowonjezerera CLV ndikutsitsa mtengo wogula makasitomala. Mutha kugwiritsa ntchito lingaliro ili ku mtundu uliwonse wabizinesi, kuphatikizapo ogulitsa. Tiyeni tifufuze zina mwa izo.

Ndalama zonse zamalonda ndi zogulitsa zimagawidwa ndi zogula zatsopano zamakasitomala kuti adziwe mtengo wopezera kasitomala watsopano.. Ndalama zamalonda zimaphatikizapo kupanga, kusindikiza, ndi ndalama zotsatsa, komanso malipiro ndi ndalama zaukadaulo zamagulu otsatsa. Njira zotsatsa zomwe zimayendetsedwa ndi malonda zimabweretsa otsogolera oyenerera, kutsitsa ndalama zogulira makasitomala pa kasitomala aliyense. Ndipo kumbukirani, zabwino kasitomala zinachitikira amawasunga kubwerera! Uwu ndiye mzimu wotsatsa. Choncho, sitepe yoyamba pakupeza makasitomala ndikudziwa zomwe makasitomala akufuna.

Ma CRM amawunika ma touchpoints ndi ogula ndi magulu ogulitsa. Kupanga makonda kumatsitsa CAC ndikuwonjezera phindu. Kulumikiza mabizinesi ku ma CRM kumatha kuyang'anira deta yotsatsa pamalo amodzi, kupereka kuwoneka bwino mu khalidwe la ogula. Ma CRM amathandizanso mabizinesi kuchita nawo magawo onse amsika wawo. Ndondomeko yapakati yolipirira positi ndi kubweza pafupipafupi kwa makasitomala atsopano zitha kuwerengedwa. Mtengo wa moyo wonse ukhoza kuwerengedwa pochulukitsa ndalama zogulira makasitomala ndi kutalika kwa pulani yapambuyo.

CLV ndiyofunikira kuyeza ndalama zonse zomwe makasitomala amapeza. Kugwiritsa ntchito metric iyi kumakupatsani mwayi woyeza ndalama zonse zopezera kasitomala komanso nthawi yomwe zimatengera kuti mubweze ndalamazo.. Pomvetsetsa CLV, mutha kupanga njira zosungira ndikuwonjezera kukhulupirika kwamakasitomala. Choncho, ndi mbali zofunika za moyo wa kasitomala? Ndipo zimakhudza bwanji mtengo wogula makasitomala? Pitirizani kuwerenga kuti mudziwe zambiri.