Kodi Search Engine Optimization ndi chiyani (SEO)?

SEO, kapena kukhathamiritsa kwa injini zosaka, ndi njira yopititsira patsogolo kuwonekera kwa tsamba la webusayiti kudzera pamakina osakira. SEO ikufuna kuyendetsa organic (osalipidwa) ndi kulipira anthu obwera ku webusayiti. Njirayi imakhala yothandiza kwambiri ngati Zomwe zili mkatizo ndizoyambirira, chowerengeka, ndi kuchitapo kanthu. Ndikofunikira kwambiri kuti zomwe zili mkati zithetse vuto kapena funso linalake.

Zomwe zili mkati ziyenera kuwerengedwa

Kuti zomwe mumalemba zikhale zapamwamba pa Google, iyenera kuwerengedwa. Izi sizophweka monga momwe zingamvekere; muyenera kulemba zinthu zosavuta kusanthula. Izi zikutanthauza kugwiritsa ntchito momveka bwino, chilankhulo chachidule komanso kuwonetsa zomwe zili m'njira yochepetsera kutopa kwamaso. Kuphatikiza pa izi, Ma algorithm atsopano a Google a Hummingbird amayesanso momwe owerenga angamvetsetse zomwe muli. Kusinthaku kumatanthauza kuti kukhathamiritsa zomwe zili zanu kwa owerenga anthu ndikofunikira kwambiri kuposa kale.

Mosasamala cholinga chanu, Ukadaulo wofufuzira wa Google ukuchulukirachulukira kuzindikira ndikusintha zomwe zimaperekedwa pazotsatira. Komanso, imatha kuzindikiranso ngati zomwe muli nazo zili zofunika komanso zothandiza pakufufuza kwina. Ngakhale teknoloji ya Google imatha kusiyanitsa pakati pa zenizeni ndi zothandiza, sichidzakhoza kutsanzira maganizo aumunthu kwathunthu, ndichifukwa chake muyenera kuwonetsetsa kuti zomwe muli nazo zikuwerengedwa.

Google ikuganiza zogwiritsa ntchito njira yowerengera pakufufuza pafupipafupi. Izi zitha kutengera mayeso a Flesch-Kincaid, ndipo ngati zomwe zili sizikupambana mayeso, idzasiya zotsatira zakusaka. Fomula yowerengera ya Google ingakhale yovuta kwambiri ndipo ingaganizirenso zomwe makina amaphunzira, Chithunzi cha RankBrain, ndi kufufuza kwa semantic. Monga momwe zilili, mafomu owerengera nthawi zonse amachepetsa zinthu zosiyanasiyana zomwe zimakhudza zovuta zomwe zili. Mwachitsanzo, amawerengera chiwerengero cha zilembo m'mawu amodzi, kutalika kwa chiganizo, ndi chiwerengero cha masilabi m'mawu amodzi.

Zomwe zili mkati ziyenera kukhala zoyambirira

Chimodzi mwazochita zabwino kwambiri za SEO ndikupanga zomwe zili zosiyana ndi tsamba lanu. Komabe, zoyamba siziyenera kukhala zatsopano. Zingakhalenso zotsatira za maganizo anu akatswiri pa mutu. Mwachitsanzo, mutha kupereka ngodya yapadera ku nkhani yakale. Njira inanso yopangira zinthu zoyambirira ndikukonzanso zidziwitso zakale.

Zinthu zapadera sizimangokopa alendo ambiri patsamba lanu, komanso ndi yodalirika komanso yodalirika kwa injini zosaka. Kuphatikiza apo, ndizokhudza anthu kwambiri kwa omvera anu. Ndikofunika kukumbukira zosowa za owerenga anu ndikuyesera kupereka zomwe zingawathandize. Izi zikuthandizani kuti mukwaniritse masanjidwe apamwamba a SEO ndikukweza ROI yanu.

Kuti mupange zoyambira, muyenera kuyamba ndi kufufuza omvera anu. Ndi uthenga wotani womwe mukufuna kuwauza? Zomwe mukufuna kuti achite akawerenga nkhani yanu? Izi zikuthandizani kuti mupange nkhani yoyambirira yomwe ili yophunzitsa komanso yopatsa chidwi.

Zomwezo zimafunikira kusakanikirana

Kupangitsa kuti SEO yanu ikhale yogwira mtima, ziyenera kukhala zokopa kwa owerenga. Kuwonjezera pa kupereka mtengo, iyenera kuphunzitsa, kuthetsa mavuto, ndi kupezeka mosavuta. Ziyeneranso kukhala zokopa. Ngati mungathe kuchita zinthu ziwiri izi, Zomwe zili mu SEO ziziwoneka bwino pazotsatira, kupangitsa kuti anthu azitha kupeza zomwe muli nazo ndikugula.

Gawo loyamba pakukhathamiritsa zomwe zili mu SEO ndikulemba kafukufuku wachidule komanso mawu osakira. Muyeneranso kulemba mafotokozedwe a meta ndi tag yamutu. Izi ndi zidziwitso zazing'ono zomwe zimawoneka mu SERPs. Izi zimauza Google ngati zili ndi mutu winawake kapena ayi.

Ndikofunikiranso kugwiritsa ntchito masanjidwe oyenera. Kukonzekera koyenera kumapangitsa kuti zomwe mwalemba ziwerengedwe komanso zosangalatsa kwa owerenga. Gwiritsani ntchito ma tag amutu (h1 ndi, h2 ndi, kapena h6) kuti muwonjezere mawonekedwe anu. Kugwiritsa ntchito masanjidwe olondola kumathandizira zomwe zili patsamba lanu kuti ziwonekere pampikisano ndikupangitsa kuti injini yosakira izizilondolera mosavuta.

Kukwawa kumathandiza Google kusanja tsamba

Kukwawa ndi gawo lofunikira kwambiri pakukhathamiritsa kwa injini zosakira ndipo kumathandiza Google kusanja tsamba potumiza zidziwitso zofunika kwambiri pakusaka.. Crawlers amatha kupeza ndikulozera masamba onse patsamba, ndipo amagwiritsidwa ntchito kupeza ndi kusanthula zomwe zili patsamba. Ma bots awa amayesa kulemba tsamba lililonse patsamba kuti atsimikizire kuti ali ndi chidziwitso chofunikira kwambiri kwa ogwiritsa ntchito.

Ngati tsamba lawebusayiti lili ndi masamba omwe akusowa, kukwawa ndi Google bots kungakhale kovuta. Ndikofunika kuonetsetsa kuti masamba akugwira ntchito komanso maulalo akugwira ntchito moyenera. Ngati tsamba likusowa kapena silikupezeka kuchokera pakusaka, woyang'anira tsamba ayenera kukonza asanataye tsamba lake. Pali zida zingapo zapadera zothandizira oyang'anira mawebusayiti kukumba masamba omwe akusowa, koma chiyambi chabwino ndikugwiritsa ntchito Google Search Console.

Osakasaka amayendera masamba odziwika pafupipafupi kuti apeze zatsopano. Masambawa amakonda kulumikizana ndi zatsopano pafupipafupi kuposa masamba ang'onoang'ono. Popempha backlink kuchokera kutsamba lovomerezeka, mutha kufulumizitsa njira yopezera zinthu. Njira ina yofunika ndikupanga mapu atsamba lanu. Mapu atsamba amathandizira makina osakira kukwawa patsamba ndikulumikiza patsamba lililonse.

Maulalo amkati akuwoneka ndi Google

Maulalo amkati ndi maulalo patsamba lanu omwe amalozera kuzinthu zina zofunika patsamba lanu. Izi zimathandiza osakasaka kusankha kufunikira kwa zomwe zili patsamba lanu. Maulalo amkatikati omwe muli nawo patsamba lanu, tsamba lanu ndilofunika kwambiri pa Google. Muyenera kuyesa kuphatikiza ambiri momwe mungathere – osaposa 50 – kuti mupatse owerenga anu zifukwa zambiri zochezera tsamba lanu.

Chofunikira kwambiri kukumbukira ndikuwonetsetsa kuti maulalo anu amkati akukonzedwa bwino. Maulalo awa athandiza tsamba lanu kukhala pamwamba ndikukuthandizani kuti mupeze kuchuluka kwa magalimoto pamawu okonzeka kugula. Zikuthandizaninso kuti mupange utsogoleri wabwino kwambiri wamasamba. Amawoneka ndi Google ndipo atha kukuthandizani kuyika bwino mawu omwe mukufuna.

Mutha kupanganso maulalo amkati ku taxonomies kuti muthandizire Google kumvetsetsa kapangidwe ka tsamba lanu. Izi ndizofunikira ngati muli ndi blog. Zipangitsa kuti Google isavutike kulondolera bulogu yanu, ndipo zithandiza alendo anu kuyendayenda kudzera muzolemba zogwirizana. Maulalo awa atha kuyikidwa pamunsi kapena kambali, ndipo ziziwoneka patsamba lililonse latsamba lanu.

Zolemba za anchor ndizotetezeka

Pali mitundu iwiri ya zolemba za nangula: generic ndi chizindikiro. Mauthenga amtundu wamba ndi omwe mumalemba mukafuna kulozera mlendo patsamba lina ndipo zolemba za nangula ndizomwe makampani akuluakulu amagwiritsa ntchito.. Zolemba za anchor, komabe, ndizotetezeka pang'ono. Amakhala ndi liwu lachidule kapena chiganizo, monga “pitani kuno,” ndi URL yakuda. Ngakhale izi sizingakhale zabwino patsamba lanu, itha kukhalabe yothandiza ngati itachitidwa moyenera.

Ngakhale anangula amtundu wamtunduwu amagwira ntchito bwino, zolemba zokhazikika sizimapereka zotsatira zomwe zalonjezedwa. Zolemba za nangula zosachita bwino nthawi zambiri zimayambitsa kutsika kwakukulu komanso kutsika pazotsatira zakusaka. Kupewa vutoli, muyenera kudzifunsa funso losavuta: “Kodi mawu a nangulawa ndi ogwirizana bwanji ndi tsamba lomwe akulozerako?”. Ngati mumalozera mlendo ku sitolo ya ziweto, Mwachitsanzo, simungagwiritse ntchito zolemba za nangula kuti mulumikizane ndi tsambalo. Mawu a nangula ayenera kukhala ndi phindu lenileni kwa wogwiritsa ntchito.

Malemba a Anchor ndi mawu osavuta kudina mkati mwa hyperlink. Imauza injini zosaka zomwe tsamba lawebusayiti likunena ndipo limathandizira kuti alendo azitha kumveka bwino. Zolemba za nangula zapamwamba zimatanthawuza maulalo ovomerezeka, masanjidwe abwinoko komanso kudina-kupyolera ndi kutembenuka kwapamwamba.