Kodi Google Search Engine Optimization ndi chiyani?

Kukhathamiritsa kwa Google suchmaschinen ndi njira yosinthira zomwe zili pa intaneti kuti zigwirizane bwino ndi osaka.’ zolinga. Pali mbali zambiri za ndondomekoyi. Kupambana kwa injini yosaka kumadalira kufananiza zomwe zili ndi cholinga cha ogwiritsa ntchito. Ngati tsamba lanu silikugwirizana bwino, tsamba lanu likhoza kukhala loyipa.

Mawu Ofunikira a Mchira Wautali

Kugwiritsa ntchito mawu osakira amchira wautali kuti mukweze kukhathamiritsa kwa injini zosakira kungakhale njira yabwino yosinthira masanjidwe anu, kupanga magalimoto oyenerera, ndi kuchepetsa mtengo-pa-kudina. Mawu osakirawa ayenera kukhala okhudzana ndi chinthu kapena ntchito yanu yapadera. Mutha kupanga mitundu ingapo yamawu anu osakira omwe amagwirizana.

Mwachitsanzo, ngati ndinu kampani yopanga mipando, mudzakhala ndi vuto kukweza mawu “mipando.” Koma ngati bizinesi yanu ikugulitsa mipando yamakono-deco, mutha kutsata ogula omwe akufunafuna mipando yamtunduwu. Yesani kugwiritsa ntchito chida chaulere cha mawu osakira kuti mupeze mawu osakira amchira ataliatali okhudzana ndi malonda anu ndikuwongolera ogula awa mogwira mtima.

Chinthu chimodzi chofunikira kukumbukira ndi chakuti si mawu onse amtundu wautali omwe amapangidwa mofanana. Zina zimayimira zosaka zapadera, pamene ena amaimira kusinthasintha kofala kwa liwu lomwelo. Komabe, mawu osakirawa nthawi zambiri amakhala osavuta kuwayika ndikupeza magalimoto apamwamba. Mawu osakira amchira wautali nawonso sapikisana, kotero mudzakhala ndi mwayi wabwinoko wokweza mawu osakira awa.

Kugwiritsa ntchito chida chotchedwa KeywordsFX kungakuthandizeni kulingalira ndi kuzindikira mawu osakira omwe akugwirizana ndi kagawo kakang'ono kanu. Mawonekedwe ake amakulolani kulowa mumakampani aliwonse kapena omvera omwe mukufuna ndikupeza mndandanda wamawu ofunikira. Mwachitsanzo, ngati omvera anu ndi alimi, mutha kugwiritsa ntchito KeywordsFX kuti mupeze mawu osakira amchira wautali okhudzana ndi ulimi.

Chida china chachikulu chopezera mawu osakira amchira ndi Google's Autocomplete Assistant. Chida ichi chimakuthandizani kuyika mawu osakira amchira wautali ndikuwonetsa kusaka kogwirizana. Mukhozanso kugwiritsa ntchito Google “anthu amafunsanso” mawonekedwe kuti mupeze mafunso ofanana. Izi zikuwonetsa zosaka zofananira ndikukuthandizani kupanga zokhudzana ndi mituyo.

Mawu osakira amchira wautali ndi njira yabwino kwambiri yofikira osaka omwe ali okonzeka kuchitapo kanthu. Mawu osakirawa ndi ovuta kuchotsa kuposa omwe amafupikitsa, kutanthauza kuti mukhoza kukweza pamwamba kwa iwo. Kuwonjezera pa kukhala wolunjika kwambiri, mawu achinsinsi amchira wautali amatha kupanga magalimoto apamwamba.

Mawu osakira amchira wautali amakhala opikisana kwambiri kuposa anzawo amfupi ndipo amayang'ana pa niche. Mawu akuti mchira wautali adachokera m'buku la The Long Tail lolemba Chris Anderson, zomwe zikuwonetsa kuti pafupifupi chinthu chilichonse kapena ntchito iliyonse imatha kukhala ndi msika wanthawi zonse. Kugwiritsa ntchito mawu osakira amchira wautali kuti muwongolere ma niches awa kumatha kubweretsa ma traffic opindulitsa komanso malonda.

Kukhathamiritsa kwa mawu pamainjini osakira

M'dziko lazamalonda pa intaneti, kuyika pamwamba pa Google ndikofunikira kuti tsamba lawebusayiti liziyenda bwino. Idzawonjezera maulendo a pawebusaiti ndikuyambitsa mafunso ambiri. Mutha kukwaniritsa izi potengera njira zina zokwaniritsira. Izi zikuphatikiza kusintha zomwe zili ndi kukod, kuwonetsetsa kuti tsamba lili ndi tsamba lalitali, ndikukhazikitsa njira zina za SEO.

Choyamba, zomwe muli nazo ziyenera kuwerengedwa kwa alendo. Ma algorithm a Google amasanthula zolemba ndikuyang'ana zomwe zili zothandiza kwa ogwiritsa ntchito. Mutha kupanga izi pophatikiza mawu osakira ndi mawu osakira amchira wautali. Komanso, muyenera kupanga tsamba lanu kukhala losavuta kuyenda momwe mungathere.

Muyeneranso kuganizira cholinga cha ogwiritsa ntchito polemba zomwe zili. Ogwiritsa ntchito amakonda kusanthula zomwe amapeza pa intaneti, ndipo sataya nthawi yambiri akuwerenga malemba aatali. Choncho, ndikofunikira kuti zomwe muli nazo zikhale zogwirizana ndi funso lomwe wogwiritsa ntchito akufuna kupanga. Poyang'ana pa cholinga cha wogwiritsa ntchito, mutha kuwonjezera mwayi wanu wopeza malo abwino osaka.

SEO imatha kusintha mawonekedwe anu pa intaneti ndikuwonjezera kuchuluka kwa anthu pa intaneti. Akatswiri a SEO ali ndi zaka zambiri ndipo akupatsani njira zopambana za praxiserprobt patsamba lanu. Kukhala ndi mawonekedwe abwino pa Google ndikofunikira kuti muchite bwino pa intaneti. Ndi mawonekedwe abwino, mutha kuwonjezera mwayi wanu wopeza magalimoto ambiri, motero kutembenuza alendo kukhala makasitomala.

Kupatula pa SEO General, pali njira zapadera zofufuzira kwanuko. Kukhathamiritsa kwa injini zosakira kwanuko ndi njira yabwino kwa mabizinesi ang'onoang'ono ndi apakatikati. Imathandiza makasitomala am'deralo kupeza mabizinesi am'deralo. Pokonza tsamba lanu kuti mufufuze kwanuko, tsamba lanu liziwoneka pamwamba pazotsatira zakusaka kwanuko.

Kukhathamiritsa kwa tsamba lofikira ndi njira ina yosinthira mawonekedwe awebusayiti. Njirayi ikuphatikizapo kupanga tsamba lachindunji lomwe limalunjika pa chinthu china kapena ntchito. Iyinso ndi njira yotsika mtengo. Cholinga cha kukhathamiritsa kwa tsamba lofikira ndikuwongolera ogwiritsa ntchito zomwe akufuna. Kutengera kusaka, tsamba lamtundu uwu likhoza kupangidwa ndi zinthu kapena ntchito zomwe zikugulitsidwa.

Njira ina yokwaniritsira tsamba lanu ndikugwiritsa ntchito algorithm ya RankBrain. Algorithm iyi imagwiritsa ntchito malingaliro osiyanasiyana kuchokera kuchilankhulo ndi machitidwe a anthu kuti apititse patsogolo zotsatira zakusaka. Mfundozi zimasinthidwa kukhala masamu otchedwa ma vectors. Kuphunzira Mwakuya ndi gawo lina lofunika kwambiri pakuchita izi. Ma algorithms ozama atha kupanga mitundu yatsopano ndikuphunzira kuchokera m'mbuyomu.

Nthawi Yafupipafupi

Mukukhathamiritsa kwa injini zosaka, pafupipafupi mawu ndi chinthu chofunikira. Imathandiza makompyuta kuweruza kufunikira kwa zolemba ndikuzilamula malinga ndi kufunika kwake. Makina osakira oyambilira adagwiritsa ntchito ma algorithms osavuta osankhira kutengera kuchuluka kwa nthawi. Chifukwa cha izi, anthu nthawi zina ankakonda kubisa mawu osakira pamasamba awo kuti awapangitse kukhala oyenera. Komabe, masanjidwe amakono amatengera zinthu zina mazana ambiri kuganizira. Ngakhale ma frequency afupipafupi amakhalabe chinthu chofunikira pakukhathamiritsa kwa injini zosaka, si imodzi yokha.

Mawu akuti frequency ndi masamu omwe amawonetsa kuchuluka kwa mawu ofunikira mu chikalata. Zimakhudza zinthu ziwiri: kuchuluka kwa nthawi zomwe mawuwo amawonekera komanso kuchuluka kwa mawu omwe ali pachikalatacho. Ndiye, logarithm “Logu 2” ikugwiritsidwa ntchito pazikhalidwe zonse ziwiri. Zotsatira zake ndi kufunikira kwa mawu ofunikira.

Kupatula kufunika kwake, mawu pafupipafupi ndiye chinthu chofunikira kwambiri pakukhathamiritsa kwa injini zosakira. Ndizothandiza kudziwa ngati tsamba linalake likugwirizana ndi mawu ofunika. Kuchuluka kwa nthawi kumatha kugwiritsidwa ntchito molumikizana ndi zinthu zina kuti muzindikire mitu yomwe mungafotokoze pazomwe muli. Kugwiritsa ntchito pafupipafupi, mutha kudziwanso mawu omwe mpikisano wanu akugwiritsa ntchito. Izi zikuthandizani kuti muzindikire mitu yoti mulembe m'nkhani zanu, ndi kuzindikira mawu osakira a SEO. Pali zida zosiyanasiyana ndi mafomula omwe alipo kuti muwongolere zomwe zili kutengera pafupipafupi. Zina mwazo ndi chida cha TF * IDF.

Kugwiritsa ntchito pafupipafupi komanso kusinthasintha kwa zikalata pamawebusayiti ndi njira yabwino yopangira mawu osakira. Zikuthandizaninso kupeza malingaliro omwe Google akuwona kuti ndi ofunika. Kuphatikiza pa kuzindikira kufunikira kwa mawu osakira pazomwe zili, term frequency imathandizanso kuti muwone mawu osakira omwe ali ndi mawu osakira komanso osakometsedwa bwino.

Dinani-Kupyolera-Rate

Kudina-kudutsa ndi gawo lalikulu la Google. Masamba apamwamba a CTR amalandila masanjidwe apamwamba ndipo masamba otsika a CTR amalandila masanjidwe otsika. Njira yayikulu yowerengera CTR ndikugawa kuchuluka kwa kudina pazotsatira ndi kuchuluka kwanthawi zomwe zidawonekera mu SERPs..

Kuti muwerengere kuchuluka kwa kudina, choyamba tiyenera kudziwa cholinga chathu. Cholinga chingakhale chophweka ngati kulembetsa mndandanda wamakalata. Kenaka timagawaniza chiwerengero cha alendo pa intaneti ndi chiwerengero cha zolinga zomwe zakwaniritsidwa. Kuyenda kwachilengedwe ndi mlendo yemwe amafika patsamba lathu pofufuza mawu ofunikira kenako ndikudina pamndandandawo..

CTR yabwino ya mawu ofunikira imadalira makampani, mawu ofunika, ndi kampeni yapaintaneti. Wapakati CTR wa ntchito za ogula ndi 2.40%, pamene kwa makampani ovomerezeka ndi 1.35%. Zonse, CTR yapakati pazotsatira zolipira za Google AdWords ndi 2%, ndipo chilichonse choposa mulingo uwu chimaganiziridwa kuti chili pamwamba pa avareji.