Kodi SEO Optimierer ndi chiyani?

Kodi SEO Optimierer ndi chiyani?

Kaya ndinu watsopano kudziko la SEO kapena mukungoyamba kumene, mwina mukudabwa zomwe mukusowa. SEO Optimierer Leipzig imapereka kukhathamiritsa kwapatsamba komanso ntchito zaukadaulo zakusaka injini. Kuphatikiza pa kukuthandizani kuti mukhale apamwamba pamasamba azotsatira za injini zosakira, akatswiri awa angakuthandizeni kukonza ndalama zanu, onjezerani kutembenuka, ndi kupanga mtundu wamphamvu. Choncho, ngati ndinu watsopano kapena mukungofuna chithandizo chowonjezera ndi tsamba lanu, onani nkhani zotsatirazi.

Zida za SEO optimierer

Ngati mukufuna kukonza masanjidwe a injini zosakira patsamba lanu, mutha kugwiritsa ntchito zida zosiyanasiyana za SEO kukuthandizani. Zida za SEO zingakuthandizeni kupeza anthu ambiri patsamba lanu ndikupeza alendo oyenera. Ngati mutha kukonza SEO patsamba lanu, mukhoza kuwonjezera kubwerera kwanu pa ndalama. Werengani kuti mudziwe zambiri za zida zabwino kwambiri za SEO zomwe zilipo. Mukhoza kuyamba ndi otsitsira ufulu woyeserera zida izi.

Chimodzi mwazinthu zabwino kwambiri za SEO ndi Google Analytics. Ikuwonetsani momwe tsamba lanu limakhalira mumainjini osiyanasiyana osakira, komanso masamba omwe akufunika kusintha. Imaperekanso analytics, monga kuchuluka kwakusaka, kukuthandizani kudziwa kuti ndi mawu ati omwe amabweretsa ROI kwambiri. Mutha kugwiritsanso ntchito chidachi kuti mudziwe zamtundu wanji zomwe zimakopa alendo ambiri patsamba lanu. Ndikoyenera kuyika ndalama mu zida za SEO, chifukwa adzapangitsa ntchito yanu kukhala yosavuta.

Chida china chothandiza ndi Siteliner. Chida ichi chisanthula tsamba lanu kuti lipeze zomwe zili zofanana. Zomwe zili patsamba lanu ndizofanana. Google ikulangani chifukwa cha izi, kotero onetsetsani kuti simukupanga zobwereza. Backlink Checker ndiyothandizanso kwambiri pakuzindikira mwayi wofunikira wa backlink. Imawonetsa ma metrics ndi data ina monga kuchuluka kwa maulalo amkati patsamba lililonse komanso kukula kwa tsamba ndi liwiro. Pomaliza, ikuwonetsani momwe liwu linalake limapikisana, ndi momwe mpikisano uliri pa nthawi imeneyo.

Kupatula Search Console, mutha kugwiritsanso ntchito Mawu Ofunika Kulikonse kuti muwone momwe tsamba lanu likugwirira ntchito pamainjini osiyanasiyana osakira. Keywords Kulikonse amapereka deta zothandiza za mawu osakira, kuphatikiza voliyumu yakusaka pamwezi ndi CPC. Mutha kuwonanso mawu osakira omwe akupikisana ndi mawu anu osakira, kukulolani kuti muyang'ane pakuwongolera. Ndikoyenera kuyang'ana pazida zonsezi ngati mukufuna kukonza kusanja kwa tsamba lanu.

Kukhathamiritsa kwa injini zosaka

SEO optimizierer ndi munthu yemwe amagwiritsa ntchito njira zosakira zachilengedwe kuti abweretse mawebusayiti pamwamba pazotsatira. Njira zofufuzira zolipira zimagwiritsidwanso ntchito ndi SEO optimizers. Makampaniwa amagula zotsatsa pa Google ndikupanga makampeni okhudza anthu ena. Mu 2006, panali mazana amakampani a SEO ku US. Mu June 2008, panali pafupifupi makumi asanu ndi anayi pa zana aliwonse ofufuza ku United Kingdom. Wotsatsa malonda akupanga njira zopangira mawebusayiti kuti awonekere kwa omvera amtundu wina kapena chilankhulo.

SEO optimizer imatha kuthandiza kukonza SEO patsambali pogwiritsa ntchito maulalo amkati. Izi zikuphatikiza kuwonetsetsa kuti masamba onse ofunikira alumikizidwa ndi zolemba zolondola. Kuphatikiza apo, akhoza kupanga mapu a XML kuti ma injini osakira athe kukwawa patsamba lonse. Kukhathamiritsa kwa zinthu zomwe sizikupezeka patsamba monga ma code ndi zomwe zili kungathandize tsamba lanu kuwoneka lokwera pazotsatira. Pomaliza, SEO ikhoza kuthandizira kukulitsa kuchuluka kwa anthu patsamba, koma sizingakhale zokwanira ngati sizikubweretsa kutembenuka kwakukulu.

SEO optimizer ndi munthu payekha kapena kampani yofunsira yomwe imagwiritsa ntchito njira ndi zida zosiyanasiyana kukonza tsamba lawebusayiti. Ntchito yawo ndikusanthula kuchuluka kwa mawebusayiti ndikupanga njira zomwe zimagwirizana ndi mawu osakira, kukulitsa mawonekedwe awebusayiti. SEO optimizers amagwiranso ntchito ndi ogulitsa ndi akatswiri ojambula zithunzi, monga kufunikira. Amawonetsetsa kuti tsambalo ndi lokwawa komanso losavuta kuwerenga pamakina osakira. Ndikofunika kumvetsetsa kufunikira kwa kukhathamiritsa kwa injini yosaka musanayambe ndondomekoyi.

SEO optimizer imatha kukulitsa kuwonekera kwa tsambalo pamainjini osakira ngati Google, Yahoo, ndi Bing. Njira yabwino ya SEO idzakopa ogula kutsamba lawebusayiti, kuwonjezeka kwa ndalama ndi malonda. Ma injini osakira amagwiritsa ntchito ma metrics kuyika mawebusayiti, zomwe zimathandiza mabizinesi kukweza masanjidwe atsamba lawo. Njira yabwino ya SEO iwonetsetsa kuti tsamba lanu limakhalabe lotsogola pamaso pa omwe angakhale ogula. Chifukwa chake ngati mukufuna SEO optimizer yodalirika, nawa malangizo oyambira:

Kukhathamiritsa pa tsamba

Kukhathamiritsa pamasamba ndi njira yokometsera tsamba lanu kuti mukweze masanjidwe a injini zosakira. SEO yapatsamba imayang'ana zomwe zili patsamba, osati metadata yake yosaoneka. Google nthawi zonse imayang'ana zapamwamba kwambiri, zoyambira, kotero kukhathamiritsa pa tsamba kumayang'ana pa izo. Ubwino wa tsamba lawebusayiti umatsimikiziridwa ndi ukatswiri wake, ulamuliro, kukhulupirika, ndi zinthu zina. Izi nthawi zambiri zimagwiritsidwa ntchito pozindikira tsamba, ngakhale sizinthu zovomerezeka.

Kukhathamiritsa pamasamba ndi gawo lofunikira pakukhathamiritsa kwa injini zosaka, ndikuphatikizanso kukhazikitsa kafukufuku wamawu ofunikira muzamasamba. Mawu osakira ndi mawu ndi ziganizo zomwe omvera anu amagwiritsa ntchito posaka pa intaneti. Mukaphatikiza mawu osakira muzinthu zanu, mumapangitsa tsamba lanu kukhala losavuta kulisanthula ndikufananiza ndi mafunso osakira. Komanso, mukulitsa masanjidwe a injini zosakira ndikukulitsa kuchuluka kwa anthu pa intaneti pochita izi. Izi zathandiza mawebusayiti ambiri kukhala ndi masanjidwe abwinoko.

Kuyesa kuchita bwino kwa njira ya SEO patsamba, fufuzani mawu osakira omwe mwasankha. Ngati mukuyesera kulunjika mawu enieni, monga “madokotala a mano,” yesani kusaka mawuwa m'mawu. Google imamasulira izi mosiyana, kuwonetsa zotsatira zomwe zili ndi a 100% kugwirizana ndi mawu. Choncho, ngati mutapeza zotsatira zomwezo pa injini yosaka, phatikizani kuti muwone masamba omwe ali pamwamba pakusaka. Ngati masambawa akuwoneka m'malo amodzi kapena atatu, kukhathamiritsa kwanu patsamba kwakhala kothandiza.

Ma tag apamutu ndi gawo lina lofunikira pakukhathamiritsa pamasamba. H1 kupyola H6 amadziwika ngati zinthu zamutu. H1 ndiye chinthu choyamba patsamba, ndipo iyenera kufotokoza zomwe zili patsamba. Ichi ndi chinthu chofunikira kwambiri pakukhathamiritsa pamasamba, ndipo imagwiritsidwanso ntchito ndi Google ngati chiwongola dzanja. Phatikizani mawu osakira mu H1 kuti muwongolere SEO patsamba ndikuwonjezera kugwiritsa ntchito tsamba lanu.

Kafukufuku wa mawu ofunika

Monga search engine optimizer, muyenera kudziwa mawu osakira omwe ali okhudzana ndi bizinesi yanu komanso zomwe makasitomala anu aziwerenga. Muyeneranso kudziwa kuti ndi mitundu yanji ya mawu osakira omwe mpikisano wanu amagwiritsa ntchito. Mwachitsanzo, mutha kuyang'ana nyimbo za London ndikuwona ngati Agency 2 ili patsamba 5. Ngati mpikisano wanu ali patsamba loyamba, mutha kuwona zolakwika zawo mosavuta poyang'ana momwe ziliri. Komanso, ngati omwe akupikisana nawo ali ndi mawu osakira ngati inu, sadzakhala ndi vuto kupeza masanjidwe apamwamba a SERP.

Kukhathamiritsa kwa kasinthidwe

Kutembenuka kwanu kuyenera kukhala koyang'ana kwambiri mukakonza tsamba lanu pamakina osakira. Kutembenuka kwapakati pa SEO ndi 2.4%. Izi zikutanthauza kuti anthu awiri kapena atatu pa tsamba ayenera kusintha. Koma pali njira zosinthira kutembenuka kwanu popanda kusintha zomwe zili patsamba lanu. M'munsimu muli zina mwa zinthu zomwe mungayesere. Ndipo kumbukirani, musaiwale kuti pali zinthu zina zambiri zomwe zimakhudzidwa. Nazi zina mwazinthu zofunika kwambiri zomwe muyenera kuziganizira mukakonzeketsa kusinthika:

Choyamba, kumvetsetsa makasitomala anu. Heatmaps ndi clickmaps ndiabwino kuti mumvetsetse magawo atsamba lanu omwe alendo anu amathera nthawi yochulukirapo. Ndiye, gwiritsani ntchito zojambulira za gawo la ogwiritsa ntchito ndi kafukufuku wapawebusayiti kuti mupeze zosemphana. Deta yolondola, monga kufufuza kwa webusayiti ndi kusanthula mafomu, zikuthandizani kuwongolera kutembenuka kwanu. Pokweza kusintha kwanu, mukhoza kuwonjezera phindu lanu. Malangizo otsatirawa adzakuthandizani kukhathamiritsa tsamba lanu kuti litembenuke.

Yesani chilichonse patsamba lanu. Ngati mukufuna kuwona kusintha kwakukulu pakutembenuka kwanu, yesani lingalirolo ndi gulu lalikulu la alendo. Ngati kusinthaku kumapangitsa alendo anu kumva kuti akukakamizika kutembenuka, Chitani zomwezo! Apo ayi, osasintha kwambiri! Yesani kusintha mutu kapena chinthu chofunikira patsamba lanu, monga kuyitana kwanu kuchitapo kanthu. Zosintha zazing'onozi sizidzakhudza kwambiri alendo anu.

Konzani tsamba lanu pazida zam'manja. Zida zam'manja zimapanganso 60% za kuchuluka kwa anthu pa intaneti aku US. Onetsetsani kuti tsamba lanu ndi losavuta kugwiritsa ntchito komanso likugwirizana kwathunthu ndi muyezo watsopanowu. Social umboni wina wofunika kutembenuka mlingo dalaivala. Pokhala ndi maumboni ndi ndemanga za makasitomala okhutira, mutha kupanga chithunzi chamtundu wabwino ndikuwonjezera mwayi wa anthu kugula zinthu zanu. Mukangodziwa omvera anu, mutha kukhathamiritsa tsamba lanu kuti muwonjezere kutembenuka kwanu.