Zida Zothandiza Pakukhathamiritsa kwa SEO

Kukhathamiritsa kwa injini zosaka (SEO) kumaphatikizapo kugwiritsa ntchito mawu osakira kuti mukope chidwi ndi tsamba lanu. Ndikofunikira kwambiri mawu osakira, kukwezeka kwa tsamba lanu kudzayikidwa patsamba lotsatira la injini zosakira. Kukhathamiritsa kwa injini zosaka kumaphatikizapo kukhathamiritsa pamasamba komanso pamasamba. Mbali zonse ziwiri ndizofunikira kuti tsamba lanu liziyenda bwino. Pansipa pali zida zina zothandiza pakukhathamiritsa kwa SEO. Werengani kuti mudziwe zambiri. (Zasinthidwa Ogasiti, 2017:

SEO yopanda tsamba ndi gawo la kukhathamiritsa kwa injini zosakira

Offpage SEO imaphatikizapo kugwiritsa ntchito njira kunja kwa webusayiti kuti muwonjezere masanjidwe ake. Izi zikuphatikizapo backlink-building, malonda ochezera a pa Intaneti, mabulogu a alendo, ndi zina. Musanayambe ntchito za SEO, onetsetsani kuti muli ndi njira yolumikizirana mkati. Izi zimapanga mphamvu ya fupa, kuwongolera alendo kumasamba osiyanasiyana mkati mwa tsamba lanu. Gawo lina la SEO lopanda masamba limaphatikizapo kuchotsa maulalo olakwika patsamba lanu. Maulalo oyipa amatha kuwononga masanjidwe anu chifukwa Google imawaganizira posankha momwe tsamba ilili bwino.

Njira imodzi yabwino yowonjezerera zoyeserera zanu za SEO zomwe zili patsamba ndikufikira anthu otchuka pamakampani anu. Othandizira ali ndi otsatira ambiri pamasamba ochezera ndi mabulogu ndipo atha kukuthandizani kuti muwongolere maulamuliro anu. Anthu awa akamalankhula za mtundu wanu, makina osakira adzazindikira. Akangotero, mutha kulumikizana nawo mwachindunji. Tiyeni uku, mutha kupanga mtundu wanu ndikupanga magalimoto owonjezera pa tsamba lanu.

SEO Offpage imaphatikizansopo kupanga maulalo, kulenga zinthu, ndi kusinthana kugwirizana. Mawebusayiti omwe amalumikizana ndi inu amaganiziridwa “kuvomereza” masamba atsamba lanu, kotero iwo adzakhala okhoza kuyika malo anu apamwamba. Koma palinso njira zolimbikitsira tsamba lanu ndi zolemba za alendo ndi zochitika zina zakunja. Kugwiritsa ntchito zolemba za alendo ndi mitundu ina yotsatsira masamba kumatha kukulitsa zoyeserera zanu zapa SEO kwambiri.

Zomwe zimaphatikizidwa ndi njira ina yotchuka yowonjezerera mawonekedwe. Zomwe zili mkati zimagawidwa kwambiri, ndipo mutha kugulitsa izi patsamba lina kapena nsanja. Ngakhale simudzawona zomwe zili patsamba lanu, mutha kupeza chidwi chochulukirapo pogwiritsa ntchito noindex meta tag. Njirayi ingathandizenso tsamba lanu kuti liwonjezere kuchuluka kwake pamainjini osakira. Koma samalani pamene mukuchita syndication. Masamba ena sangasonyeze zomwe zili zanu, kotero ndikwabwino kumamatira ku ulalo woyambirira.

SEO yapatsamba ndi gawo la kukhathamiritsa kwa injini zosakira

OnPage SEO, kumadziwikanso kuti kukhathamiritsa kwapatsamba, ndi gawo lofunikira pakukhathamiritsa kwa injini zosaka. Komabe, ndikofunikira kukumbukira kuti patsamba la SEO sikungokhudza kukhathamiritsa kwa injini zosaka. Choyang'ana apa ndi ogwiritsa ntchito ndi zizindikiro zamagulu. Chifukwa chake, ndikofunikira kuwonetsetsa kuti zonse zomwe zili patsamba lanu ndizosavuta kuzipeza komanso zosavuta kuwerenga. M'munsimu muli mfundo zina zofunika kuzikumbukira mukakonza injini zosaka.

Choyamba, muyenera kuwonetsetsa kuti nthawi yotsegula tsamba lanu ndi yotsika. M'dziko lamakono la intaneti, ogwiritsa amayembekezera nthawi yotsitsa tsamba mwachangu. Chifukwa chake, sadzadikira nthawi yaitali, chifukwa izi zidzawonjezera ma biounces. Komanso, Google imawona kuti ndiyotsika powerengera masanjidwe anu. Kuti akwaniritse izi, onetsetsani kuti tsamba lanu ladetime lili pansi 2 masekondi. Pomaliza, SEO patsamba ndi gawo lofunikira pakukhathamiritsa kwa injini zosakira.

Kachiwiri, SEO yapatsamba ndiyofunikira kwa ogwiritsa ntchito mafoni. Google yapangitsa kuti ikhale gawo lamasamba am'manja. Choncho, zomwe zili ndi kapangidwe kake ziyenera kukhala zogwiritsa ntchito mafoni. Chachitatu, mawebusayiti ochezeka ndi mafoni apeza zambiri, zomwe zikutanthauza kuti ndalama zambiri. Choncho, Njira yabwino yopangira SEO ya Onpage ndikupangitsa tsamba lanu kukhala losavuta kugwiritsa ntchito. Tsamba lanu limakhala losavuta kugwiritsa ntchito mafoni, m'pamenenso pali mwayi waukulu woti tsamba lanu lizisankhidwa pazotsatira.

Kukhathamiritsa pamasamba kumawunikanso zomwe zili zobwereza. Ngati tsamba lanu ndi lalikulu kwambiri, zomwe zili pama URL ake osiyanasiyana zitha kukhala ndi zomwezo. Komanso, Zobwerezedwa ndizoyipa kwambiri pamasanjidwe anu, kotero muyenera kuonetsetsa kuti tsamba lanu ndi lapadera. Muyenera kupewa kukopera zomwe zili patsamba lina – mwinamwake, Google idzazindikira kuti ndizobwerezabwereza ndikulanga tsamba lanu. Muthanso kukhathamiritsa thupi ndi zolemba patsamba lanu.

Kufufuza kwa mawu osakira ndi chida cha SEO chakunja

Njira yabwino yokwaniritsira tsamba lanu ndikufufuza mawu osakira. Mawu osakira ndi mawu omwe anthu amagwiritsa ntchito kuti apeze zomwe akufuna, ndipo ndiwo maziko a SEO patsamba. Mutha kukhathamiritsanso tsamba lanu la mawu osakira, omwe ndi mawu osakasaka amtundu wodziwika bwino. Ndi kafukufuku wa mawu ofunika, mudzadziwa zomwe anthu akufuna, ndi zomwe iwo akufuna kulipira.

Pambuyo posankha mawu osakira kuti mukwaniritse, muyenera kugwiritsa ntchito mawu awa muzinthu zanu. Gwiritsani ntchito zida monga Google Search Console, Ahrefs, Sitrix, ndi Ubersuggest kuti mupeze mawu osakira omwe ali otchuka komanso ofunikira patsamba lanu. Komanso, gwiritsani ntchito zida za mawu osakira kuti mupange mawu osakira owonjezera. Zida izi zidzakuthandizani kudziwa ngati mawu ofunika kwambiri ali ndi mpikisano waukulu ndipo ali oyenera webusaiti yanu.

Kufufuza mawu ofunika kwambiri kumakhala kothandiza makamaka pakakhala mpikisano wambiri pa mawu ofunika kwambiri. Mawu osakira omwe ali ndi voliyumu yocheperako yosaka akhoza kukhala njira yabwino ngati mpikisano uli wotsika. Mawu osakira oterowo atha kukhala osavuta kuwayika ngati ayesetsa. Ndipo mukawapeza, mutha kukulitsa masamba anu nawo. Mudzakhala ndi tsamba lopindulitsa kwambiri! Mupeza masanjidwe abwinoko ngati mutsata mawu osakira oyenera.

Mawu osakira atha kukhala ndi zofufuza zingapo, choncho fufuzani bwinobwino. Yesani kudziwa ngati wosuta akufunafuna zambiri kapena malonda. Kumaliza kokwanira kwa Google kudzakuthandizaninso kupeza malingaliro a mawu osakira atsopano. Mutha kupezanso mawu osakira omwe amatsata cholinga chomwecho. Ngati mukuyang'ana mawu ofunika okhudzana ndi kugula, mungafune kugwiritsa ntchito Amazon monga chitsanzo.

Kukhathamiritsa kwazinthu kumathandiza kumvetsetsa, zomwe zili patsamba lanu

Pali njira zingapo zowonjezera kuchuluka kwa anthu patsamba lanu. Chimodzi mwazothandiza kwambiri ndi kudzera muzinthu. Mutha kupanga laibulale ya zolemba kapena zolemba zoyera zomwe zimalankhula za mitu yokhazikika. Zomwe zili mkati zimathanso kukhala zamitundu yosiyanasiyana. Cholinga chachikulu ndikuwonetsa ulamuliro, kotero onetsetsani kuti mwalemba zomwe zili ndi ukatswiri waukadaulo. Nawa malangizo oyambira. Pansipa pali njira zina zowonjezera kuchuluka kwa anthu patsamba lanu.

Gwiritsani ntchito Entity-Salience kuti muwone zomwe zili zofunika kwambiri patsamba lanu. Google ndi co. akusintha ma algorithms awo nthawi zonse kuti amvetsetse zomwe anthu akufuna pa intaneti. Ngati zomwe muli nazo ndizambiri kapena zosasangalatsa kwa alendo anu, sadzachezera tsamba lanu. Apa ndipamene mungagwiritse ntchito zida za Content-Optimization kuti mupindule. Mwa kupanga malemba odziwitsa omwe ali odzaza ndi phindu kwa ogwiritsa ntchito anu, mutha kupanga tsamba losangalatsa.

Keyword-Stuffing ndi njira ina yopangira zinthu zanu kukhala zogwira mtima. Kuyika mawu osakira kumachitika pamene SEO-texter amayika dala mawu osakira ambiri momwe angathere. Kulakwitsa kwina kofala ndikulemba mawu omwe ali ndi mawu ofunika osagwiritsa ntchito mawu ofanana. Kuyika mawu osakira kumatha kubweretsa zilango. Keyword-dichteprufers amatha kukuthandizani kuzindikira mawu ogwiritsidwa ntchito mopitilira muyeso.

Kutalika koyenera kwa mawu anu ndi mphindi zisanu ndi ziwiri. Liwiro la kuwerenga kwa anthu lili pafupi 200 mawu pamphindi. Koma nthawi yayitali, ndiye kuti zili bwino pamakina osakira. Ndipo, zambiri zomwe mumawonjezera, ndiye kuti tsamba lanu lizikhala bwino. Pangani kuti ikhale yosangalatsa kwa owerenga anu powonjezera zithunzi kapena media. Gwiritsani ntchito chida chopangira mawu osakira, zomwe zimatha kutumiza template.

Njira zachipewa zakuda zakhala zikuchitika kwa chaka 2019 mphatso ya SEO optimizers

M'dziko la SEO, Njira zogwiritsira ntchito zipewa zakuda zafika kutali kwambiri m'zaka zaposachedwa. Mawu akuti Black Hat amachokera ku gulu la owononga, ku “Zipewa Zakuda” kuyesa kusokoneza deta pogwiritsa ntchito njira zotsika. Mtundu uwu wa SEO ndi mtundu waupandu wapaintaneti, amadziwikanso kuti umbanda wapakompyuta wapamwamba kwambiri. Ngakhale njira za SEO zomwe zimagwiritsa ntchito njira zachipewa zakuda zimatha kukhala ndi zotsatira pamasamba, ndikofunikira kuti musadalire kwambiri njirazi.

Zambiri mwa njira zimenezi n’zosavomerezeka, kuphatikizapo link tauch. Njira iyi ndikuchitapo kanthu kolumikizana ndi masamba angapo okhala ndi mawu ofanana. Google imagwira izi mosavuta ndikuyika masamba omwe amagwiritsa ntchito ma linktauch. Zotsatira zake, ukhoza kudzipeza uli m’madzi otentha. Mwanjira ina iliyonse, Njira za chipewa chakuda si yankho lachipambano cha SEO.

Ntchito ina m'magulu aboma imakhudza digito. A Supply Chain Director atha kupititsa patsogolo kusinthika kwa digito m'magulu aboma. Ngakhale udindowu sukhudzana mwachindunji ndi SEO, ndi njira yabwino kwambiri kwa omwe akukhudzidwa ndi kasamalidwe ka chain chain ndi mayendedwe. Ngakhale ntchito iyi nthawi zambiri imanyalanyazidwa, imapereka maubwino angapo. Zina mwa izo ndi zoti munthuyo amadziwa bwino momwe ntchito za boma zimagwirira ntchito.

Black-hat-Techniken ili ndi zotsatira zoyipa pazotsatira zakusaka. Amalepheretsa zotsatira zakusaka ndikupusitsa ogula. Pokopa ogula, angapangitsenso injini zosaka kukhala zosavuta kulanga komanso kutsika. Komabe, Black-hat-Techniques sizoyipa zokha mu SEO. Kwa iwo omwe akufunafuna njira yopititsira patsogolo masanjidwe a injini zosakira, Njira zachipewa zakuda ziyenera kupewedwa.