Zoyambira za SEO Optimization

Zoyambira za SEO Optimization

Kukhathamiritsa kwa SEO ndi gawo lofunikira pakutsatsa pa intaneti. Zoyambira za SEO ndi: fufuzani mawu ofunika, liwiro la tsamba, ndi zinthu zapadera. M'nkhaniyi, muphunzira momwe mungagwiritsire ntchito mfundozi patsamba lanu. Palinso maupangiri ena a SEO patsamba lomwe mutha kutsata nokha. Ngati muli ndi tsamba, SEO ndiyofunikira kwambiri kuti muchite bwino. Komabe, ngati simukudziwa poyambira, tiyeni tiwone zina mwazofunikira za SEO.

SEO patsamba

Kukhathamiritsa kwa SEO pa tsamba ndi gawo lofunikira pazamalonda zamalonda. Mawu osakira amayendetsa njira yonse, kuchokera pakupanga zomwe zimakondweretsa owerenga mpaka kupanga mitu ndi ma meta tag. Ndikofunikira kuphatikiza mawu osakira patsamba lanu lonse, koma samalani kuti musapitirire. Mawu osakirawa akuyenera kuyikidwa mwadongosolo patsamba lanu lonse kuti muwonjezere mawonekedwe ake pamainjini osakira. Izi zili choncho, ndi zomwe anthu akufuna. Izi zili choncho, anthu ambiri amawona tsamba lanu, ndibwino kuti izikhala ndi mawu osakirawo.

Imodzi mwa njira zosavuta zosinthira SEO yanu patsamba ndikuphatikiza mawu osakira pamutu watsambalo komanso kufotokozera tsamba lanu.. Kumene, muyenera kufufuza mawu osakira kuti muwonetsetse kuti mukugwiritsa ntchito mawu osakira oyenera – Mwachitsanzo, wopanga kabati angagwiritse ntchito “makabati” monga mutu wake wa webusayiti, koma ngati malo ake atchulidwa “makonda khitchini makabati,” wogwiritsa akhoza kumupeza pofufuza “makonda khitchini makabati.” Mwa kuphatikiza mawu osakira, tsamba lanu lidzawuka mu SERPs ndikuthandizani kupeza makasitomala ofunika.

SEO yapatsamba imaphatikizapo kukonza zomwe zili patsamba komanso kapangidwe kake, kuphatikizapo code yake, mawu osakira, ndi mafoni-ubwenzi. Njira yabwino ya SEO imachulukitsa kuchuluka kwa anthu ndikuwongolera masanjidwe. Kapangidwe kabwino katsamba ndi kofunikira pakukhathamiritsa kwa injini zosakira, kotero onetsetsani kuti ndi kosavuta kuyenda, ali ndi zinthu zabwino, ndipo ndiyosavuta kugwiritsa ntchito mafoni. Kuphatikiza pakukhazikitsa SEO patsamba, muyeneranso kukhathamiritsa zomwe muli nazo kuti zigwire bwino ntchito. Izi zithandiza tsamba lanu kuwoneka lokwera pamainjini osakira ndikukulitsa masanjidwe anu a SEO.

Kuphatikiza pazomwe zili ndi code patsamba lanu, muyeneranso kuyang'ana pa liwiro la zinthu zake. Mwachitsanzo, zomwe zili m'manja mwanu ziyenera kudzaza mwachangu pazida zam'manja monga zimakhalira pamakompyuta apakompyuta. Komabe, simuyenera kuwononga nthawi yochulukirapo pakukonza tsamba lanu. Pamenepo, mukhoza kuganizira basi 20% za zinthu za tsamba lanu ndikuwona kusintha kwa masanjidwe anu. The 80/20 kulamulira ndi njira yamphamvu kwambiri ikagwiritsidwa ntchito pochita.

Kafukufuku wa mawu ofunika

Maziko a kampeni iliyonse yopambana yakusaka ndi kufufuza kwa mawu osakira. Iyi ndi njira yomwe imathandiza kuzindikira mawu ndi ziganizo zogwirizana kwambiri, ndiyeno m'magulumagulu potengera mtundu wa zinthu zomwe wogwiritsa ntchito akufuna. Gawo lofunikira pakufufuza kwa mawu osakira ndi Keyword Analyze, zomwe zimagawanitsa zotsatira ndi mfundo ndikuthandizira kukonza zomwe zili patsamba lanu. Kufufuza kwa mawu ofunikira kungakhale chida chofunikira kwa onse olemba mawebusayiti ndi ogulitsa.

Ngakhale mawu osakira ndi ofunikira pa SEO, zomwe zili m'munsizi zimawatsutsabe. Mawu ofunikira ayenera kupezeka m'mawu, koma osati kumlingo umene umaugonjetsa. Pamenepo, kugwiritsa ntchito kachulukidwe ka mawu achinsinsi kumatha kuzimitsa owerenga anu. Komanso, simukufuna kupatutsa owerenga anu. Si nutzer-wochezeka, ndipo kutaya owerenga sizomwe mukuyang'ana. Kuchita izi, gwiritsani ntchito SEMrush, chida champhamvu chotsatsa pa intaneti. Chida chamatsenga cha mawu osakira chimakulolani kuti muchepetse mawu anu osakira pogwiritsa ntchito zosefera zanzeru.

Chinsinsi china cha SEO chogwira mtima ndikugwiritsa ntchito ma alt-tag. Izi sizikuwoneka kwa obwera patsamba koma zimathandiza masamba a Google omwe amagwiritsa ntchito mawuwo. Izi ndizofunikira, makamaka ngati mugwiritsa ntchito zithunzi zomwe sizimakwezedwanso pafupipafupi. Pamene Google ipeza alt-tag, imalembetsa, kulola osaka kuti afufuze mawu osakira omwe akufuna. Tiyeni uku, tsamba lanu lidzawonetsedwa pa Google, ndipo mupeza masanjidwe abwinoko a injini zosakira.

Kugwiritsa ntchito chida chofufuzira mawu osakira kuti muvumbulutse mawu osakira ndi gawo lofunikira panjira iliyonse ya SEO. Kufufuza kwa mawu osakira kumakuthandizani kudziwa kuti ndi mawu ati omwe ali ofunikira kwambiri kwa omvera anu. Mawu osakira amakuthandizani kukonza masanjidwe anu pokweza zomwe zimalankhula chilankhulo chawo. Pochita kafukufuku wa mawu ofunika, mudzatha kukopa magalimoto omwe amasintha kukhala makasitomala. Mutha kuzindikiranso mawu osakira omwe mungagwiritse ntchito pazomwe zili ndi maulalo amkati.

Kuthamanga Kwatsamba

Pali njira zambiri zosinthira liwiro la tsamba lanu, ndipo imodzi mwazabwino kwambiri ndikugwiritsa ntchito Google's PageSpeed ​​Insights. Kulowetsa ulalo kumakupatsani kusanthula mwachangu kwa liwiro la tsamba lanu. Chida ichi chidzayang'ana Core Web Vitals, komanso kukula ndi kuchuluka kwa zithunzi ndi zotsatsa patsamba lanu. Zotsatira za mayesowa zikuthandizani kudziwa momwe mungapangire tsamba lanu mwachangu ndikuyika bwino.

Nthawi yotsegula masamba imakhudza kwambiri zomwe ogwiritsa ntchito akukumana nazo komanso kutembenuka mtima. Komanso, ngati tsamba litenga masekondi opitilira atatu kutsitsa, ogwiritsa azisiya. Ndikofunika kukhala ndi nthawi yofulumira yotsegula masamba, ngati nthawi yotsegula sizingalepheretse alendo okha, koma akhoza kuwalepheretsa kugula chilichonse. Zotsatira zake, PageSpeed ​​​​ndi gawo lofunikira pakutsatsa pa intaneti. Pachifukwa ichi, muyenera kusintha liwiro la tsamba lanu lero.

Google imagwiritsa ntchito liwiro la masamba ngati chinthu chovomerezeka. PageSpeed ​​imatchedwanso Ladetime, ndipo ndi gawo la Google's Page Experience Update. Koma liwiro lamasamba silatsopano, ndipo Google yakhala ikuyesa momwe imakhudzira masanjidwe kuyambira pamenepo 2009.

Kusintha kwa June kwa Google kwakhudza liwiro lamasamba, ndipo zotsatira za zosinthazi sizimangowoneka pazambiri zamasamba anu, komanso masanjidwe anu mu Google. Ngati muli ndi tsamba lotsitsa pang'onopang'ono, ndizotheka kuti mudzatsalira m'masanjidwe a injini zosaka. Google yakhala ikugwira ntchito mosalekeza kupititsa patsogolo luso la ogwiritsa ntchito patsamba lake, ndipo tsamba lotsegula mwachangu lidzakondedwa ndi injini yosakira.

Zapadera Zapadera

Ngati mukufuna kuwonjezera masanjidwe a injini zosakira patsamba lanu, muyenera kupanga njira yakukhathamiritsa kwa SEO. Njirayi idzaphatikizapo masomphenya omveka bwino a momwe mulili panopa komanso kusintha komwe kungatheke. Zolemba za SEO zimalembedwa makamaka pamakina osakira, ndipo ziyenera kukhala zogwirizana ndi zosowa za ogwiritsa ntchito anu. Ziyeneranso kukhala zogwirizana ndi kutembenuka kwa tsamba lanu. Werengani kuti mudziwe za njira zabwino kwambiri za SEO. Pansipa pali njira zingapo zomwe mungagwiritsire ntchito zomwe zili mu SEO kuti mukweze masanjidwe a injini zosakira.

Gwiritsani ntchito zapadera zomwe zili zapamwamba komanso zokometsedwa pamakina osakira. Kulemba ntchito katswiri wa SEO ndi njira yanzeru yowonjezerera zomwe muli nazo. Sikuti amangokulitsa zomwe muli nazo pamakina osakira, adzasunganso ubwino wake, kuphatikizapo galamala, kalembedwe, kalembedwe, ndi mawu. Kuphatikiza pa kuyang'ana pa SEO, mawu anu adzawerengedwa ndi ogwiritsa ntchito ndikuwongolera ndi injini zosaka. Izi zikutanthauza kuchuluka kwa magalimoto patsamba lanu.

Zikafika pazokhutira, zapadera ndizofunika kwambiri. Google ilibe chidwi ndi zomwe zabwerezedwa, zomwe zimabweretsa kutsika kwa injini zosakira. Kuphatikiza apo, zapadera ziyenera kukhala ndi ulalo wapadera, zomwe zingakweze masanjidwe a injini zosakira. Mutu uliwonse uyenera kukhala ndi ulalo wosiyana. Popanga tsamba laling'ono lililonse kukhala lapadera, sikuti mukungopangitsa zomwe zili patsamba lanu kukhala zokopa kwa alendo komanso kuthandiza osaka kuyika tsamba lanu.

Konzani tsamba lanu pamainjini osakira pogwiritsa ntchito ma alt-tag, kufotokozera za tsamba mu URL. Izi zitha kukhala zazifupi ngati ziganizo ziwiri, malingana ndi utali. Ngati mulibe alt-tag, Google ikhoza kuwonetsa gawo lina la mutuwo ngati wopangidwa zokha. Ma Sitemaps ndi chinthu china chofunikira cha SEO. Popanda mapu, zokwawa sangathe kuloza masamba anu. Sangalembe tsamba lililonse popanda limodzi.

Kumanga

Linkbuilding ndi imodzi mwazinthu zofunika kwambiri pakukhathamiritsa kwa SEO. Zimapangidwa ndikupanga maulalo pakati pa tsamba lanu ndi masamba ena, zomwe zidzakupangitsani kuti muwonekere kwa ogwiritsa ntchito. Linkbuilding imadziwikanso kuti SEO yakunja. Kupanga ndi kulimbikitsa maulalo pamasamba ena ndi gawo lofunikira la Offpage SEO. Kupanga maulalo ndichinthu chofunikira pakuphatikiza Kutsatsa ndipo kuyenera kugwiritsidwa ntchito molumikizana ndi SEO patsamba.

Njirayi imafuna kuti mudziwe momwe mungapangire ma backlinks. Ma backlinks ndi ofunikira kwa SEO chifukwa Google amawagwiritsa ntchito kuti awonjezere kusanja kwanu. Tsamba la Tsamba linapangidwa mu 1998 ndi zinthu zabwino za maulalo. Pali zida zingapo zomwe zimasanthula ubwino wa backlinks, kuphatikiza Ahrefs ndi SEMrush. Mutha kugwiritsa ntchito zida izi kuti muwone ngati ulalo womwe wapatsidwa ndi dofollow kapena nofollow. Ngati backlink ndi nofollow ulalo, ndibwino kusankha tsamba lomwe lilibe maulalo otsata.