Kukhathamiritsa kwa SEO patsamba

Ngati muli ndi tsamba, muyenera kudziwa momwe mungasinthire mu Google ndikuwonedwa ndi alendo ambiri momwe mungathere. M'nkhaniyi, tidzakambirana za kufufuza kwa Keyword, Site audit, ndi kukhathamiritsa kwa webusayiti. Muphunziranso momwe mungapezere maulalo kutsamba lanu. Zinthu zitatuzi ndizofunikira kwambiri kuti tsamba lanu lizizindikirika. Nditawerenga nkhaniyi, mudzakhala okonzeka kukhala apamwamba mu Google!

Kafukufuku wa mawu ofunika

Ngati mukufuna kupeza mawu osakira patsamba lanu, chinthu choyamba ndikufufuza mawu ofunika. Mutha kugwiritsa ntchito zida zaulere monga Ahrefs Keywords Explorer, SEMrush, ndi Keywordtool.io kuti muchite izi. Zida izi zikuthandizani kuti mufufuze mawu osakira ndikuwona zovuta zawo komanso mpikisano wawo. Mutha kuwonanso kusaka kwa mawu osakira ndikupeza voliyumu yawo yosaka. Zida izi zikuthandizani kukonza zomwe mukufuna kuti zipezeke ndi omwe angakhale makasitomala.

Mutha kugwiritsanso ntchito tabu ya Ad Group Ideas patsamba lazotsatira kuti mupeze mitu yankhani. Malingaliro awa adzawonjezedwa ku mawu omwe mukufuna. Mukhozanso kugwiritsa ntchito Google Analytics kuti mudziwe mawu ofunika omwe akugwiritsidwa ntchito kuti mupeze tsamba lanu. Mutha kuchita izi polumikiza akaunti yanu ya Analytics ndi akaunti yanu ya Google Search Console. Pansi pa Kupeza > Sakani Mafunso a Console, mutha kudziwa kuti ndi mawu ati omwe amayendetsa magalimoto ambiri. Mukangodziwa mawu osakira omwe anthu akugwiritsa ntchito kupeza tsamba lanu, mutha kugwiritsa ntchito malingalirowa kupanga zomwe zili mozungulira iwo.

Site audit

Chimodzi mwazinthu zofunika kwambiri patsamba lililonse ndiukadaulo wa SEO. Kuwunika kwa tsamba la SEO optimierer kumatha kudziwa zovuta, zindikirani zomwe zimayambitsa ndikupangira zosintha kuti ziwonekere bwino. Nawa masitepe omwe mungatenge kuti mutsimikizire kuti tsamba lanu ndi losavuta pa SEO momwe mungathere. Kuyamba, pangani mndandanda wazinthu zomwe mungafune kuti muyendetse kafukufuku watsamba lanu la SEO. Ndiye, yambani. Yang'anani ubwino ndi kuipa kwa chida chilichonse musanasankhe chogwiritsa ntchito.

Mukazindikira zovuta zazikulu zomwe zikukulepheretsani kupeza masanjidwe apamwamba, ndi nthawi yoti mugwiritse ntchito ndondomeko yowakonza. SEOptimizer imapereka mayeso aulere pamapulani ake olipidwa, zomwe zimayambira pa $19/mwezi. Njira ina ndi HubSpot's SEO Optimizer, yomwe ndi pulogalamu yapaintaneti yomwe imayang'anira tsamba lanu komanso malo ochezera. Mudzakhalanso ndi mwayi wolembetsa kuti mufufuze mobwerezabwereza pamtengo wochepa.

Chida chaukadaulo cha SEO chowunikira ngati SEMrush chikuthandizani kudziwa mawu osakira omwe mungagwiritse ntchito patsamba lanu. Mwa kuwunika mawu osakira komanso kuchuluka kwa omvera, mutha kupanga zomwe mukufuna kukwaniritsa. Kuphatikiza apo, kuwunika kokhathamiritsa kwa webusayiti kukuwonetsani momwe masanjidwe anu ndi kuchuluka kwa magalimoto asinthira pakapita nthawi. Ahrefs ndi chida chathunthu cha SEO, yomangidwa ndi Big Data, chomwe chimakwirira backlink checking, kusanthula kwa mpikisano ndi kufufuza kwa mawu ofunika.

Kukhathamiritsa kwa webusayiti

SEO optimierer imakonza tsamba lawebusayiti kuti lipititse patsogolo kuchuluka kwa anthu, wogwiritsa ntchito, ndi mitengo yotembenuka. Opereka mayankho ambiri a SEO amayang'ana kwambiri mawu osakira, zomwe ndi zamtengo wapatali koma sizingakhale zokwanira. Ngati mlendo sangapeze zomwe akufuna, angadandaule ndi zomwe akumana nazo. Powonjezera chidziwitso cha ogwiritsa ntchito, tsamba lawebusayiti limatha kuwongolera kuchuluka kwa anthu, amatsogolera, ndi mitengo yotembenuka. Nawa maupangiri ochepa opangira tsamba lanu.

Maulalo kutsamba lanu

Ngati mukufuna kuwonjezera kuchuluka kwa tsamba lanu pamainjini osakira, muyenera kupanga maulalo akunja ndi amkati. Ngakhale izi sizofunikira ngati maulalo akunja, amakulitsa mphamvu ya tsamba lanu la SEO. Kupanga maulalo ndi njira yotengera nthawi, koma zidzapindula pomalizira pake. Kuwonjezera pa kukulitsa udindo wa tsamba lanu, njira iyi idzawonjezera kuchuluka kwa magalimoto ndikuthandizira kukulitsa mphamvu yanu ya SEO.

Maulalo akunja adzakulitsa kudalirika kwa tsamba lanu ngati akuchokera, mawebusayiti odalirika. Kulumikizana ndi mawebusayiti ena sikungawononge tsamba lanu bola ngati ulalo ulozera patsamba lodziwika lomwe lili ndi zofananira.. Maulalo akunja ndi gwero labwino kwambiri lamagalimoto aulere ndipo amathandizira kuwongolera tsamba lanu. Kuti mupindule kwambiri ndi maulalo akunja, gwiritsani ntchito zabwino ndi zofunikira. Izi ndi gawo lofunikira la injini zosaka’ algorithm.

Mukamagwiritsa ntchito ntchito ya SEO, muyenera kuonetsetsa kuti mwayang'ana maulalo omwe amagwiritsa ntchito kuyika tsamba lanu. Kupanga maulalo kuchokera pamasamba osayenera kutha kuwononga kusakira kwa tsamba lanu. Zogwiritsidwa ntchito molakwika, maulalo a nofollow angapangitse tsamba lanu kuti ligwe mu chilango ndipo likhoza kuwononga mbiri yanu. Nthawi zonse onetsetsani kuti kampani yanu ya SEO ili ndi mbiri yolimba. Ngati simuli otsimikiza kuti mukupeza zotsatira zomwe mukufuna, ganizirani kulemba ntchito akatswiri kuti akwaniritse bwino tsamba lanu.

Kukhathamiritsa kwa injini zosaka

SEO, kapena kukhathamiritsa kwa injini zosaka, ndi njira yokonzera kuti tsamba lanu liziwoneka bwino pazotsatira zakusaka. Ndi gawo lofunikira pakutsatsa pa intaneti chifukwa masanjidwe apamwamba amatanthauza kuchuluka kwa magalimoto komanso kuzindikirika kwamtundu. Google ndiye injini yosakira kwambiri padziko lonse lapansi, ndipo ili ndi algorithm yovuta yomwe imatsimikizira momwe mungapangire tsamba lanu kuti liwonekere momwe mungathere. Munthu akamafufuza mawu akutiakuti, Algorithm ya Google imapereka zotsatira zabwino kwambiri zomwe zingatheke.

Kuti muchite kampeni yopambana ya SEO, katswiri wa SEO ayenera kumvetsetsa zolinga za kasitomala ndi niche yamalonda. Kumvetsetsa kumeneku kukakhazikitsidwa, wofufuza wa SEO ayenera kuyang'ana kwambiri pakupanga njira yowunikira mawu omwe ali opindulitsa komanso otsika mpikisano. Izi zikatsimikiziridwa, Ofufuza a SEO atha kuyamba kugwiritsa ntchito njira monga kufufuza mawu ofunika, H-ma tag, kapangidwe kazinthu, ndi bungwe kuti liwongolere tsambalo kuti lipeze zotsatira zabwino kwambiri zakusaka.

Kupatula chidziwitso chaukadaulo chomwe kukhathamiritsa kwa injini zosakira kumafuna, chowonjezera chosakasaka chiyeneranso kukhala ndi luso loyankhulana lamphamvu. Ayenera kulumikizana ndi makasitomala ndikuthandizana nawo pama projekiti. Maluso awo olankhulirana adzawalola kufotokoza zovuta za kapangidwe ka tsamba lawebusayiti ndi tsatanetsatane waukadaulo m'njira yomwe imawapangitsa kuti amvetsetse kwa kasitomala.. Maluso owunikira amalola akatswiri a SEO kusanthula deta ndikupanga zisankho zodziwika bwino potengera izo. Maluso owunikira ndi ofunikira kwa akatswiri okhathamiritsa injini zosakira chifukwa amayenera kuyang'anitsitsa zotsatira zamakampeni awo.

Unikani tsamba lawebusayiti

Njira yayikulu yogwiritsira ntchito njira ya SEO ndikusanthula tsamba lawebusayiti pogwiritsa ntchito chida choyenera. SEO optimierer amatha kugwiritsa ntchito zida zosiyanasiyana kusanthula tsamba, zomwe nthawi zambiri zimakhala zaulere. Zida izi zimathandiza kudziwa kuti ndi mbali ziti za webusayiti zomwe zikufunika kuwongolera. OneProSeo ndi chitsanzo chabwino kwambiri cha chida chaulere cha SEO optimizer. Chida choyang'ana tsamba la OneProSeo chimapereka chidziwitso chatsatanetsatane cha kusanja ndi kusanja tsamba pa Google. Chida china chowunikira tsamba lawebusayiti ndikuwunika kwatsamba la Screaming Frog. Chida ichi chimawunikanso nthawi yotsegula masamba, favicon, ndi zinthu zina za webusayiti.

Chida china chaulere ndi chida cha Pingdom. Chida ichi chimasanthula momwe tsamba lawebusayiti likuyendera poyang'ana nthawi yake yotsitsa komanso kuchuluka kwake. Limaperekanso lipoti lakuya lazomwe zili patsamba lililonse. Pingdom ndi chida chachikulu chodziwira zomwe zimayambitsa zovuta zogwirira ntchito. Ngati tsamba lanu likunyamula pang'onopang'ono, Pingdom imatha kuzindikira chomwe chimayambitsa. Ngati tsamba lanu lili ndi ma spam ambiri, muyenera kuchitapo kanthu kuti muchepetse.

Maulalo osweka amatha kusokoneza masanjidwe ndi kukwawa. Maulalo osweka amatha kukhazikitsidwa ndi chida cha Screaming Frog kapena pulogalamu yowonjezera ya Broken Link Checker. Maulalo obwera, amadziwikanso kuti backlinks, ndi maulalo kutsamba lanu kuchokera patsamba lina. Kukhala ndi ma backlink apamwamba kwambiri ndikofunikira pakukhathamiritsa kwa injini zosaka. Maulalo obwera otsika kwambiri angapangitse ma aligorivimu a Google kuti achepetse zomwe mumalemba. Chowonjezera chabwino cha SEO chidzayang'ananso zomwe zili zofanana.