Kusaka Makina Osakira (SEO)

Kusaka Makina Osakira (SEO)

Kusaka Makina Osakira (SEO) ndi gawo lofunikira pakutsatsa pa intaneti. Google imayang'ana zizindikiro zodalirika, monga ndemanga, mabwalo, ndi ndemanga za blog. Kuchita bwino kwa ogwiritsa ntchito mozungulira zomwe muli nazo ndi malonda ndi njira ina yopangira chidaliro mubizinesi yanu. Nkhaniyi ifotokoza njira zokometsera zapatsamba komanso zakunja. Kuphatikiza apo, tiwona kufunika kwa mawu ofunika-Eintragungen mu Metatags. Pomaliza, tikhudza kufunika kwa Google-Ranking.

Kukhathamiritsa Kwatsamba

Kukhathamiritsa kwa injini zosaka, kapena SEO, kumakhudzanso kusintha mozama zomwe zili patsamba lanu kuti mukwaniritse bwino makina osakira. Zinthu zofunika kwambiri za SEO kuti musinthe ndi Meta-Title ndi Uberschriftenstruktur wamkati. Zosinthazi zimapangidwa mothandizidwa ndi zolemba za SEO, kutengera kafukufuku wa mawu osakira. Zosintha izi zikapangidwa, mufunika kusintha kukhathamiritsa kwapatsamba kuti mukhalebe ndi masanjidwe apamwamba a injini zosakira.

Mbali ina ya kukhathamiritsa pamasamba imayang'ana kwambiri mawonekedwe a URL. Kuphatikiza ma robot metatag “noindex” patsamba ndi chimodzi mwazofunikira kwambiri za SEO. Izi zilepheretsa tsamba lanu kuwonekera pazotsatira zamasamba omwe alibe chilichonse. Kugwiritsa ntchito ndi chinthu china chofunikira popanga tsamba lawebusayiti lero. Zithunzi zomwe zimagwiritsidwa ntchito pafupipafupi ndizosavuta kumasulira zomwe zidagwiritsidwa ntchito m'mbuyomu. Izi zidzawonjezera magwiridwe antchito a tsamba. Kuphatikiza apo, mungafune kusintha mapulogalamu a JavaScript ndi osavuta.

Chigawo china cha SEO chapatsamba chimaphatikizapo kupanga tsamba lanu kukhala losavuta kuti ma bots a injini osakira amvetsetse. Izi zimawathandiza kumvetsetsa bwino zomwe zili patsamba lanu, zomwe zidzawonjezera mwayi wa tsamba lanu lopezeka m'masamba atatu oyamba akusaka. Izi zimachitika pogwiritsa ntchito mawu osakira ndi mawu ofanana patsamba lanu lonse. Zikafika polemba zakusaka, zomwe zili ndi mfumu! Ndipo kukhathamiritsa kwa SEO patsamba kumaphatikizapo kupanga tsamba lanu kukhala losavuta kuwerenga ndikusaka mawu osakira.

Kukhathamiritsa Kwapatsamba

SEO Offpage ndi gawo lofunikira pakukhathamiritsa kwa injini zosakira. Imayang'ana kwambiri njira zomwe zili kunja kwa webusayiti, koma mutha kukweza masanjidwe awebusayiti. Zina mwa njirazi ndi monga kumanga maulalo ndi kasamalidwe ka mbiri. Pofufuza ubwino ndi kuchuluka kwa maulalo oyenera, mutha kudziwa mitundu ya maulalo oti mupange komanso momwe mungawagwiritsire ntchito. Kuti mukweze tsamba lanu kuti likhale lopanda tsamba la SEO, muyenera kuyang'ana pa backlinks kuchokera pamasamba oyenerera.

Kukhathamiritsa kwa injini zosaka, amadziwikanso kuti SMO, imayang'ana pa zotsatira zakusaka kwachilengedwe. Cholinga ndikupangitsa tsamba lanu kuti liwoneke bwino pazotsatira zakusaka popanda kulipira zotsatsa. Mitundu yonse iwiri ya SEO imakhudzanso kupanga tsamba lanu kuti liwoneke ngati losangalatsa kwa injini zosaka pogwiritsa ntchito zosintha zakuya komanso zaukadaulo.. Komabe, kukhathamiritsa kwapaintaneti kumayang'ana kwambiri zomwe zili mkati ndikupangitsa kuti zizipezeka mosavuta. Muyenera kuganizira mitundu yonse iwiri ya SEO posankha zomwe mungagwiritse ntchito patsamba lanu.

SEO ndi njira yopitilira ndipo imatha kutenga miyezi kuti iwonetse zotsatira. Ngakhale palibe nthawi yotsimikizika ya SEO, muyenera kuyembekezera kuwona zotsatira mkati mwa miyezi itatu kapena isanu ndi umodzi. Pambuyo pake, zotsatira za ntchito ya SEO patsamba lanu zidzawonekera. SEO ndi njira yotsatsira malonda pa intaneti, ndipo ili ndi mwayi wopeza phindu. Kuwonjezera pa luso mbali, kukhathamiritsa offpage kumaphatikizapo chikhalidwe TV.

Mawu osakira mu meta tags

Google yakhala ikunyalanyaza mawu osakira metatag kwa zaka zambiri. Sawona kufunika kosintha ndondomeko yawo posachedwa. Choncho, timagwiritsa ntchito bwanji mawu osakira patsamba lathu? Nazi zina zofunika kuziganizira:

Google-Masanjidwe

Kukhathamiritsa kwa injini zosaka (SEO) ndi njira yokweza masanjidwe atsamba lawebusayiti pamainjini osakira monga Google ndi Yahoo! Imayang'ana momwe tsamba lawebusayiti limawonekera ndikuwonetsedwa pazotsatira zakusaka. Ngakhale izi ndizofunikira pakuwonjezera kuchuluka kwa anthu patsamba lanu, ndizofunikanso kusunga masanjidwe anu apamwamba. Kukhathamiritsa kwa injini zosaka kumafuna kusinthidwa ndi kusanthula kosalekeza. Zida ngati Sistrix, Google Analytics, ndi Google Search Console ndiwothandiza kwambiri pankhaniyi.

Ndikofunika kudziwa zomwe makasitomala akuyang'ana pofufuza malonda kapena ntchito. SEMrush imapereka kafukufuku wampikisano komanso wamsika. Google imayang'anira kusaka pa intaneti m'maiko ambiri. M'Chingerezi, Google imawonedwa ndi 88 peresenti ya ogwiritsa ntchito intaneti. Kuti tsamba lanu likhale pamwamba pa zotsatira zakusaka, onetsetsani kuti zomwe mwalemba ndi zowerengeka komanso zofikirika momwe mungathere. Kuchita izi, gwiritsani ntchito SEMrush, zomwe zingakuthandizeninso kudziwa omwe akupikisana nawo’ masanjidwe.

Ngakhale SEO ndiyofunikira pakuwonekera kwa tsamba lanu, muyenera kuchita zambiri kuposa kulipira zotsatira. Muyenera kukhala ndi mwayi wopitiliza kudzipereka kwa nthawi yayitali. SEO ndi bizinesi yokhazikika yomwe imafuna nthawi yokwanira komanso mphamvu. Kampeni ya SEO yopangidwa bwino ingakuthandizeni kupeza magalimoto omwe mukufuna, komanso kubweretsa phindu labwino pazachuma chanu. Koma musanyengedwe ndi kutchuka kwake.

Kukhathamiritsa Kwapatsamba

Kukhathamiritsa kwapatsamba kumatanthawuza njira zomwe zimachitidwa kuti akweze masanjidwe a injini zosakira patsamba lawo kunja kwa tsamba lawo.. Njira zokometsera zakunja kwamasamba zimaphatikizapo kulumikizana kwakunja, monga zolemba zamabulogu ndi ma signature a forum, ndi kuonjezera domain ulamuliro. Cholinga cha SEO yapamasamba ndikupeza malo apamwamba kuposa omwe akupikisana nawo. Kukhathamiritsa kwapamasamba ndi imodzi mwamiyala iwiri ya SEO. Nazi njira zitatu zosinthira kusanja kwa tsamba lanu:

Kukhathamiritsa kwakutali: Kuwonjezera pa njira zomwe tatchulazi, pali njira zina zowonjezeretsa kusanja kwa tsamba, kuphatikiza kupanga blog kapena mbiri yapa media media. Kukhathamiritsa kwapaintaneti ndi njira yotsatsa pa intaneti ndipo ndikofunikira kuti mupeze masanjidwe apamwamba. Mutha kukulitsanso kusanja kwa tsamba lanu pa Google's Poiske pokonza zomwe zili.

Zolemba: Kutumiza nkhani kuli ndi maubwino angapo, monga ma backlinks ndi olemba bios. Ngati tsamba lanu latchulidwa m'nkhani, mutha kuphatikizirapo ulalo mu bio yanu yolemba. Njira iyi idzawonjezera kupezeka kwa tsamba lanu pa intaneti ndikuwonjezera kuchuluka kwa anthu, koma zitha kukupatsirani chilango ndi Google. Ma backlinks ndi gawo lofunikira pa SEO patsamba, monga zikuwonetsa ulamuliro wa tsamba.

Kukhathamiritsa Patsamba

Kukhathamiritsa kwa injini zosaka (SEO) ndi gawo lofunikira panjira iliyonse yotsatsa pa intaneti, kaya mukuyesera kukopa makasitomala ambiri patsamba lanu kapena kukulitsa chidziwitso chamtundu wanu. Ngakhale zitha kuchitidwa ndi amateur, ntchito zaukadaulo za SEO zili ndi ukadaulo ndi zida zofunikira kuti mukweze masanjidwe atsamba lanu. Mtengo wamaukadaulo a SEO utha kuyambira mazana mpaka masauzande a madola pamwezi. Werengani kuti mudziwe zambiri za kukhathamiritsa pamasamba.

Njira ya SEO ndi yayitali, kufuna kuleza mtima ndi kudalira wopereka chithandizo. Ngakhale ndizowona kuti mutha kuwonjezera masanjidwe atsamba lanu usiku wonse, zidzatenga nthawi kupanga ROI. Imafunika kusintha kangapo pamasamba ndipo zitha kuchitika limodzi ndi njira zina zotsatsa pa intaneti. Kwa omwe akufuna zotsatira zanthawi yomweyo, Kutsatsa kwakusaka ndi njira yopitira. Njira yotsatsira iyi imapereka magalimoto aulere komanso olipira patsamba.

Kukhathamiritsa kwapatsamba kumayang'ana kwambiri kukweza ma siginecha omwe ma injini osakira ngati Google amawayang'ana posankha tsamba. Ndi njira yovuta, kuphatikiza zinthu zambiri zomwe zimapitilira ma meta tag ndi mawu osakira. Ndipo chifukwa chimakhudza zinthu zambiri, kukhathamiritsa pamasamba kungakhale kovuta. Ngati simukudziwa momwe mungayambire, apa pali ena mwa malangizo ofunika kwambiri. Sizotengera katswiri wa SEO kuti apange tsamba labwino pamainjini osakira.