Kusaka Injini Zoyambira

Kusaka Injini Zoyambira

Mwina mudamvapo za Search Engine Optimization, kapena SEO, koma ndi chiyani kwenikweni? Kodi pali kusiyana kotani pakati pa SEO yapadziko lonse lapansi ndi SEO yakomweko? Kodi mitundu iwiriyi ya SEO imasiyana bwanji? Kodi pali kusiyana kotani pazifukwa zawo? Ndipo, momwe ma algorithm a Google amakhudzira izi? Nkhaniyi ikupatsani kutsika kwazinthu zazikuluzikuluzi. Kuti muyambe ulendo wanu wokhathamiritsa injini zosakira, dziwani zoyambira. Kafukufuku wa mawu ofunika, Mayina a Meta, ndipo ma sitemaps adzakupatsani maziko oti muyambe.

Kafukufuku wa mawu ofunika

Chimodzi mwazinthu zoyambira ku SEO yabwino ndikupanga kafukufuku wamawu osakira pa niche yanu. Mutha kupeza mawu osakira osiyanasiyana okhudzana ndi niche yanu, koma msika wanu womwe mukufuna kudzawona mawu osakira omwe mungagwiritse ntchito. Pankhani ya blog yoyendayenda, mungafune kusanja mawu osakira okhudzana ndi kukwera mapiri. Ngakhale mawu osakira mutu wamafuta nthawi zambiri amapeza masanjidwe apamwamba, mawu osakira atali-mchira sakhala opikisana kwambiri ndipo amayimira gawo lalikulu la kuchuluka kwa magalimoto. Kuonetsetsa kuti mawu anu osakira akugwirizana ndi niche yanu, yesani kufufuza omwe akupikisana nawo.

Pamene mukufufuza mawu ofunika, ndikofunikiranso kusankha mawu osakira omwe ali aatali komanso achindunji. Izi zitha kukhala zovuta chifukwa kusaka komwe mungafune pa Google kumatenga nthawi yayitali. Kupewa kutaya nthawi, mutha kugwiritsanso ntchito chida chofufuzira mawu ofunikira omwe amakulitsa mawu anu achinsinsi potengera zomwe amafufuza ndi deta. KeywordsFX imapereka mndandanda wa zilembo zamitundu yosiyanasiyana ya Google. Mukazindikira mawu osakira bwino pa niche yanu, ndi nthawi yoti musankhe ochepa kuti mugwiritse ntchito patsamba lanu.

Kuti mudziwe kuchuluka kwa magalimoto omwe mawu ofunika amapeza, yesani kufufuza ndi Google. Iwulula mawu aliwonse osaka omwe ali okhudzana ndi niche yanu. Mukhozanso kuyesa kugwiritsa ntchito “zokhudzana” gawo mu Google kuti mupange malingaliro. Kufufuza kwa mawu osakira ndiye gawo lofunikira kwambiri kuti zinthu zanu zidziwike pamainjini osakira, kotero musawope kupangitsa tsamba lanu kukhala losiyana ndi ena onse. Mukamagwiritsa ntchito kafukufuku wa mawu ofunika molondola, mudzatha kuzindikira kagawo kakang'ono komwe ena sanafufuzepo.

Mayina a Meta

Chofunikira kwambiri kukumbukira polemba mitu ya meta pakukhathamiritsa kwa injini zosaka ndikuti iyenera kukhala yokopa chidwi komanso yosangalatsa kwa omvera anu.. Ngati mukulemba zomwe zili patsamba la SEO patsamba lotsatsa, mwina mungafune kulemba mutu womwe umadzutsa malingaliro audindo ndi ukatswiri. Mwachitsanzo, mutu wamaphunziro a pa intaneti ukhoza kukhala ngati chiwongolero choyambira kwambiri pakuyika mawu anu ofunikira. Lingaliro lina lalikulu ndikulemba mutu wa SEO womwe umamveka ngati wovomerezeka, monga “zonse zomwe muyenera kudziwa pakuyika mawu anu achinsinsi”.

Kuwonjezera pa kulemba mutu wokopa chidwi, Kufotokozera kwanu kwa meta nakonso ndikofunikira. Mutu wa meta uyenera kukhala wokopa komanso wokhala ndi mawu osakira omwe anthu angafune kudina. Izi zikhoza kutheka pofufuza zotsatira zofanana zakusaka. Potero, mutha kuwona zomwe zimapangitsa zotsatira zabwino kwambiri za mawu osakira kapena mawu. Kugwiritsa ntchito zomwe zapezeka patsamba lino kukupatsani kudzoza komwe mungafune kuti mupange mutu womwe ungakope chidwi cha ogwiritsa ntchito.

Mutha kugwiritsa ntchito geolocation mumutu wanu ngati mukuyang'ana omvera amderalo. Geolocation imasonyeza kwa Google kuti ntchito yanu kapena malonda ndi amderalo. Kuphatikiza apo, mutha kugwiritsanso ntchito mafotokozedwe a meta kuti mupereke chidule cha zomwe zili patsamba lanu. Komabe, ndikofunikira kukumbukira kuti kufotokozera kwa meta sichofunikira kwenikweni, koma zitha kupangitsa kuti kusaka kwakukulu kuwonekere kudzera pakuchulukirachulukira.

Ma sitemapu

Kuti muwonjezere kukhathamiritsa kwa injini zosakira patsamba lanu, muyenera kutumiza mapu anu atsamba ku Google ndi Bing. Masamba amauza injini zosaka masamba omwe ali patsamba lanu. Amadziwitsanso injini zosaka za mawu osakira omwe tsamba lanu limakhudza kwambiri. Google ndi Bing zidzalozera tsamba lanu mwachangu ikalandira mapu. Popanga mapu atsamba lanu, mutha kupeza tsamba lapamwamba, onjezerani kuchuluka kwa magalimoto anu, ndikusintha luso lanu la ogwiritsa ntchito.

Ma injini osakira amakwawa patsamba lanu kuti awone ma meta-tag ndi data ina. Kukhala ndi mapu atsamba a HTML patsamba lanu kumawathandiza kukwawa tsamba lonse ndikulozera patsamba lililonse. Mawebusayiti amalola alendo kuti awone tsamba lililonse latsamba lanu pazida zonse. Masamba ochulukirapo amatanthauza masanjidwe apamwamba. Kuphatikiza pa kukulitsa mawonekedwe a tsamba lanu, ma sitemaps amathandizanso ogwiritsa ntchito pokweza liwiro la tsamba lanu. Nawa maubwino ena amasamba pakukhathamiritsa kwa injini zosaka:

Kupanga mapu atsamba kumatha kutenga nthawi, koma ndi ndalama zopindulitsa za SEO patsamba lanu. Kupanga mapu kuwonetsetsa kuti akangaude azikwawa patsamba lanu ndikulemba zonse zomwe zili. Popanda mapu amasamba, zomwe zili patsamba lanu sizidzalembedwa ndipo, choncho, sichingathe kukopa ogwiritsa ntchito ndikupeza ndalama. Mudzaphonyanso mwayi wotsatsa ngati tsamba lanu silinalembedwe mu Google.

Algorithm ya Google

Ma algorithms omwe amagwiritsidwa ntchito ndi Google ndi zinsinsi zotetezedwa bwino, popeza kuwulula kungawononge kwambiri mtengo wa kampaniyo. Popanda kumasula ma aligorivimu awa, aliyense akhoza kuwadyera masuku pamutu ndikupanga zotsatira zosathandiza. Chotsatira chake chingakhale intaneti yoyipa kwambiri. Izi ndi zomwe muyenera kudziwa za algorithm ya Google pakukhathamiritsa kwa injini zosaka. Nawa malangizo asanu ofunikira kuti mukhale apamwamba pa Google:

Sindikizani zinthu zomwe zimapereka phindu kwa owerenga anu. Google ikonda zinthu zabwino kwambiri, kotero onetsetsani kuti zolemba zanu ndi zolemba zanu zili ndi zosangalatsa. Google imayesanso zomwe ogwiritsa ntchito amakumana nazo ndikusintha ma algorithms pafupipafupi. Mwachitsanzo, algorithm yatsopano yamasamba idzaganizira kagwiritsidwe ntchito ka mafoni ndi ma HTTPS, zomwe zingakuthandizeni kupeza magalimoto ambiri. Sindikizani zinthu zabwino, ndipo musati spam. Ma algorithm a Google akusintha mosalekeza ndipo azikhala akusintha nthawi zonse. Mosasamala kanthu za zomwe mwakumana nazo kapena mbiri yanu mu SEO, ndikofunikira kukhala pamwamba pazosintha zaposachedwa.

Chimodzi mwa zifukwa zazikulu zosinthira ku algorithm ya Google ndi kufunikira kwa zinthu zabwino. Tsamba lomwe lili ndi zinthu zapamwamba kwambiri lidzakhala pamwamba pa SERPs nthawi zambiri kuposa malo omwe ali ndi zinthu zochepa. Chithunzi cha RankBrain, Algorithm yakusaka kwa Google, imayang'ana pa zomwe ogwiritsa ntchito akufuna kulimbikitsa zomwe zili zoyenera kwambiri. Ngati mukufuna kuyika bwino pa Google, muyenera kudziwa zomwe wogwiritsa ntchito ali nazo kumbuyo kwa mawu aliwonse ofunika, ndi kulemba nkhani zoyenera zomwe zimayankha mafunso amenewo.

Kugwiritsa ntchito tsamba

SEO (kukhathamiritsa kwa injini zosaka) ndi njira yosinthira tsamba lanu kuti liwonjezere kuchuluka kwa anthu komanso kuchuluka kwa injini zosakira. M'mbuyomu, Masamba ochezeka a SEO adangodzaza ndi mawu osakira komanso maulalo amawu. Koma Google yasintha ma algorithms ake ndipo tsopano ikuyang'ana kwambiri pakugwiritsa ntchito kuposa kale. Ngati mukufuna kuti tsamba lanu likhale labwino pa Google, ipange kuti ikhale yogwiritsidwa ntchito momwe mungathere! Nawa maupangiri owonjezera kugwiritsa ntchito kwanu:

Ogwiritsa ntchito sangakumbukire dzina latsamba kapena tsambalo pokhapokha ngati tsambalo limatha kuyenda mosavuta. Komabe, osaka amatha kukumbukira mawu osakira ndikudina zomwe zili mu SERP. Pakuwongolera kugwiritsa ntchito tsamba lanu, mutha kuzipangitsa kukhala zosaiŵalika ndikuwonjezera mwayi wa alendo obweranso. Ogwiritsanso ntchito amakonda kukonda malo omwe amawadziwa bwino, kotero ngati tsamba lawebusayiti silili losavuta, sangabwerere m’menemo.

Gwiritsani ntchito zithunzi zozindikirika ndi zolembera menyu patsamba lanu. Pangani njira yanu yoyendera kuti ikhale yosavuta kutsatira yokhala ndi masamba odziwika bwino pachinthu chilichonse chomwe mungafune. Onjezani zinthu zokopa ndikuzisintha pafupipafupi. Mukaphatikizidwa ndi njira za SEO, njira ziwirizi sizingowonjezera masanjidwe a SERP, komanso kuwonjezera clickthroughs. Izi ndichifukwa choti ogwiritsa ntchito amakhala ndi chizolowezi chodina kugunda koyamba akafuna zambiri. Ogwiritsa ntchito omwe sapeza zomwe akufuna sangadina ulalo wanu.

Maulalo olowera

Maulalo olowera akhoza kukulitsa kukhathamiritsa kwa injini zosakira. Ma injini osakira amayang'ana kuchuluka kwa maulalo omwe akulozera patsamba lanu posankha masanjidwe. Maulalo olowera bwino amawonetsa kuti tsamba lanu ndi chida chovomerezeka pamutuwu. Adzawonjezeranso mwayi woti tsamba lanu lizikhala lodziwika bwino pakufufuza kofananira. Komabe, si maulalo onse olowera amapangidwa ofanana. Ndikofunikira kugwiritsa ntchito mawu olondola a nangula kuti mupange ulalo wapamwamba kwambiri wolowera.

Maulalo olowera kuchokera kumasamba apamwamba ndi magwero abwino a maulalo olowera. Ngakhale kuchuluka kwa maulalo olowera kwa nthawi inayake kumatha kusiyanasiyana, masamba otchuka kwambiri amakhala ndi maulalo ambiri. Chitsanzo chabwino cha tsamba lodziwika bwino lolumikizana ndi ABC Bakery ndi Wikipedia. ABC Bakery atha kufunsa tsamba lolumikizidwa kuti lisinthire zolemba zake “muffins” kuonjezera masanjidwe ake a muffins. Zolemba zapamwamba zithandizira SEO yanu.

Popanga maulalo olowera, nthawi zonse kumbukirani kuti kusinthasintha kwa nyengo mu maulalo olowera ndikwabwinobwino. Njira yabwino yothanirana ndi izi ndikuyendetsa kampeni yomanga ulalo mwezi uliwonse. Gwiritsani ntchito masabata asanu ndi limodzi mpaka asanu ndi atatu ndikufufuza zomwe zingatheke ndikutsata maulalo olowera mwezi womaliza wa kotala. Pambuyo pa kampeni iliyonse, onetsetsani kuti mwayeretsa mndandanda wazomwe mukufuna. Chotsani maulalo akale ndi mwayi wosatheka. Ndiye, yambaninso kuchokera mu gawo la kafukufuku.