Momwe Mungakulitsire Webusayiti Yanu Pama injini Osaka

SEO imayimira Search Engine Optimization ndipo imatanthawuza kukhathamiritsa kwa tsamba latsamba lapamwamba pamainjini osakira.. Zimagwiranso ntchito pamasamba am'manja ndi makampeni otsatsa. Nkhaniyi ikuwonetsani mwachidule njira zosiyanasiyana zomwe mungagwiritse ntchito kuti mukweze tsamba lanu. Cholinga chachikulu ndikuwonjezera kuchuluka kwa alendo omwe abwera patsamba lanu ndikukulitsa masanjidwe ake osaka. Koma musanayambe, ndi bwino kudziwa zomwe omvera anu akufuna.

Mawu osakira

Kukhathamiritsa kwa injini zosaka ndi njira yopitilira yomwe imaphatikizapo kusanthula tsamba lanu ndikugwiritsa ntchito njira zothandiza. Kusankha mawu osakira ndi gawo lofunikira pakukhathamiritsa kwa SEO. Kugwiritsa ntchito chida chowunikira mawu monga Google Analytics kukuthandizani kudziwa kuti ndi mawu ati omwe ali oyenera patsamba lanu. Ndikofunika kusankha mawu osakirawa mosamala kuti awonetse mutu wa tsamba lanu. Mwachitsanzo, ngati mukufuna kugulitsa Hundewelpen, mawu anu ofunikira angakhale “Hotelo "Hundstünge".”.

Makina osakira amayika mawebusayiti potengera kuchuluka kwa mawu osakira. Mawu ofunika kwambiri omwe tsamba limayika, chabwino. Komabe, zikafika pakufufuza kwa mawu osakira, muyenera kuwonetsetsa kuti musapitirire. Kukhathamiritsa kwambiri kungapangitse tsamba lanu kuwoneka ngati sipamu ndikupangitsa kuti muwoneke m'munsi. Zingapangitsenso kuti alendo anu asamakhulupirire zomwe muli nazo, popeza zomwe zili ndizodzaza ndi mawu osakira. Chifukwa chake ndikofunikira kumvetsetsa momwe ma injini osakira amayika tsamba lanu.

Kupangitsa kuti alendo azitha kumvetsetsa tsamba lanu, ganizirani kugwiritsa ntchito SEO. Webusaiti yabwino idzakhala yosavuta kuwerenga, kutanthauza kuti ilandila masanjidwe apamwamba. Mawu ofunika kwambiri ayenera kuwonekera m'magulu apamwamba a webusaitiyi, kumene angadziwike ndi injini zosaka. Magulu apansi adzakhala ndi zofunikira zochepa, choncho ndi bwino kuziyika mu zigawo zapamwamba. Kukonza tsamba lanu pamakina osakira kumayamba ndikukonza tsamba lanu.

Kuyika tsamba lanu pagulu lazotsatira za Google sizochitika nthawi imodzi. M'malo mwake, ndi njira yopitilira yomwe ingagwirizane ndi ma algorithms osinthika a Google. Muyenera kuwonetsetsa kuti tsamba lanu lili ndi zomwe zaposachedwa ndikupanga ma backlinks. Ngakhale ma backlinks ndi opindulitsa, akhoza kuvulaza masanjidwe anu ngati sachokera patsamba labwino. Komanso, ndikwabwino kupewa ma backlinks kuchokera pamasamba omwe alibe mitu yoyenera.

Meta-Keywords

Ma injini osakira amagwiritsa ntchito mawu osakira meta kuti asanthule mawebusayiti. Kugwiritsa ntchito mawu osakira meta sikofunikira, koma ndizothandiza pakutsatsa kwa injini zosaka. Komabe, adatsutsidwa chifukwa chokhala ankhanza kwambiri ndikuyika mawu osakira komanso kubisa Quellcode.. Ndi bwino kupewa kugwiritsa ntchito mawu osakanizidwa ndikuyang'ana mawu ochepa ofunika kwambiri. Pansipa pali maupangiri okometsera tsamba lanu ndi mawu osakira meta.

Gwiritsani ntchito chida chabwino chofufuzira mawu. Pali zida zambiri zomwe zingakuthandizeni kukhathamiritsa tsamba lanu pamakina osakira. Gwiritsani ntchito meta-keywords kuti musankhe mawu ofunika kwambiri patsamba lanu. Mawu osakirawa amatchedwanso Schlusselworter, ndipo kusankha kwawo ndikofunikira. Ngakhale SEO ndi njira yopitilira, meta-keywords amakuthandizani kuti mukhale ndi udindo wapamwamba mumainjini osakira. Kugwiritsa ntchito meta-keywords kukuthandizani kukwaniritsa zolinga zomwe mumakhazikitsa patsamba lanu.

Yesetsani kupewa kugwiritsa ntchito mawu osakira omwewo patsamba lanu lonse. Yesani kusinthasintha mawu anu a meta pamasamba osiyanasiyana ndi madambwe. Mwachitsanzo, mutha kugwiritsa ntchito mawu osakira omwewo patsamba lanu ndi CMS. Mawu osakira a Meta athandizira ma injini osakira kuzindikira mitu yomwe tsamba lanu limalemba. Koma, muyenera kuzindikira kuti mawu osakira meta sagwiritsidwa ntchito ndi injini zosaka zazikulu. Amagwiritsidwa ntchito makamaka ndi ma injini ang'onoang'ono osakira, monga Yandex. Ngati mukufuna kuyika bwino pamakina osakira, onetsetsani kuti tsamba lanu likugwirizana ndi mawu osakira a omvera anu.

Meta Keyword Element inali yotchuka ndi injini zosakira mu 1990s, koma pambuyo pake anaimitsidwa ndi injini zazikulu zofufuzira. Mu 2009, Google idapanga chisankho chosiya kugwiritsa ntchito meta-keywords ngati chinthu chofunikira. Pomwe Bing adagwiritsa ntchito mawu osakira meta m'mbuyomu, kuyambira pamenepo anasiyidwa. Zimagwiritsa ntchito zinthu zina kuti zizindikire tsamba latsamba. Izi zikutanthauza kuti meta-mawu ofunikira sizinthu zamtundu, ndipo n’zokayikitsa kuti adzagwiritsidwa ntchito m’tsogolo.

Ndibwino kupanga mindandanda ya mawu osakira patsamba lililonse patsamba lanu, chifukwa izi zikuthandizani kuyang'ana kwambiri mtundu wamakasitomala omwe tsamba lanu lingawathandize. Chinsinsi ndicho kupeza mawu osakira omwe amafotokoza bwino zomwe zili patsamba lanu. Mwanjira ina, meta-mawu anu akuyenera kuyimira zinthu kapena ntchito zomwe mumapereka, komanso kuwonetsa kamvekedwe ka zomwe zili patsamba lililonse. Mutha kupanga mndandanda wa mawu osakira kapena kugwiritsa ntchito pulogalamu kuti mupange mawu osakira meta. Pamene muli ndi mndandanda, onetsetsani kuti mwawagwiritsa ntchito mwanzeru.

Schema Markup

Ngakhale sizikuwoneka ngati ndikofunikira kugwiritsa ntchito Schema-Markup pazolinga za SEO, deta yokonzedwa yomwe ili nayo ndi gawo lofunika kwambiri la webusaitiyi. Mwa kuphatikiza Schema-Markup patsamba lanu, mutha kukulitsa kuwonekera kwa tsamba lanu pazotsatira zosaka ndikuwonjezera kuchuluka kwanu kwachilengedwe. Mutha kugwiritsa ntchito Schema-Markup kuwunikira bizinesi yanu’ ukatswiri ndikupanga zowonetsera zofananira pazotsatira zakusaka.

Mutha kupeza chidule cha Schema-Markup yatsamba lanu pogwiritsa ntchito Google Search Console. Dinani pa mtundu wa zolembera zomwe mukufuna ndipo lipoti lidzawonekera. Lipotilo lilemba kuchuluka kwa ma gultige markups patsamba lanu komanso zolakwika zilizonse zomwe zapeza.. Zambirizi zimapangidwa zokha ndi zokwawa za Google. Komanso, onetsetsani kuti mwayang'ana Rich Snippet-Markup, zomwe zimapanga magalimoto apamwamba komanso chidwi.

Kupatula kupanga zomwe muli nazo kukhala zokakamiza komanso zosangalatsa kwa osaka, zowonjezera zidzakulitsa kusanja kwa tsamba lanu ndi kuwonekera. Zambiri zokhudzana ndi zomwe mumapereka kwa ogwiritsa ntchito, motheka kuti adina pazotsatira zatsamba lanu. Izi zimabweretsa mitengo yotsika kwambiri komanso magalimoto oyenerera. Palinso ROI yomveka bwino yokhala ndi zolipira zolipira, kotero ndikofunikira kuyesa tsamba lanu ndi Schema-Markup kuti muwone momwe imagwirira ntchito bwino patsamba lanu.

Ngati simukudziwa momwe mungagwiritsire ntchito Schema-Markup, mutha kugwiritsa ntchito Schema Markup Generator ndi Merkle. Ndi yosavuta kugwiritsa ntchito, ndipo zidzakuthandizani kupewa zolakwika zilizonse. Ikuwonetsani template ya schema code ya nkhani yanu. Tsambali lilembanso mutu wa nkhaniyo, dzina la wolemba, logo yosindikiza ulalo, ndi tsiku lofalitsidwa. Onetsetsani kuti mukuigwiritsa ntchito moyenera.

Ubwino wina wogwiritsa ntchito Schema-Markup ndikuti umathandizira injini zosaka kumvetsetsa nkhani. Atha kugwiritsa ntchito ma kalasi ndi ma tag amtengo wapatali kuti amvetsetse zomwe zili patsamba lanu. Izi zikutanthauza kuti tsamba lanu lidzawoneka bwino kwa ogwiritsa ntchito mu Graph ya Chidziwitso. Zotsatira zake, kuchuluka kwa tsamba lanu kudzawonjezeka. Izi zitha kukhala chifukwa choti tsamba lanu lakonzedwa bwino, ndipo ndikosavuta kwa injini zosaka kuziwerenga.

Maulalo pa intaneti

Maulalo amkati amagwiritsidwa ntchito kutsogolera alendo kuzinthu zofunikira mkati mwa webusayiti. Izi zimathandizira kukulitsa mitengo yodina ndikuchepetsa mitengo yodumphira. Komanso bwino wosuta zinachitikira ndi ulendo kasitomala. Maulalo oyenera amkati ayenera kutsogolera ogwiritsa ntchito kuzinthu zofananira. Kutengera zomwe muli nazo, maulalo amkati atha kupezeka pazomwe zili, pansi, kapena sidebar. Atha kuyikidwanso mwadongosolo patsamba lonse kuti awonjezere kuchita bwino. Pansipa pali maupangiri ena oti muwonjezere kulumikizana kwamkati kwa tsamba lanu.

Maulalo amkati ndiofunikira kwambiri pakusanja kwa injini zosaka. Amathandizira kugawa mphamvu zamalumikizidwe moyenera ndikupangitsa kuti injini zosaka zizitha kupeza zomwe zili patsamba lanu. Google ili ndi chilolezo pa maulalo amkati, chomwe ndi chinthu chabwino pakugwiritsa ntchito tsamba lanu komanso kusanja kwa injini zosakira. Amakupezeraninso madzi ambiri olumikizirana. Pogwiritsa ntchito maulalo amkati, muwona kuwonjezeka kwa mitengo yodina ndikugwiritsa ntchito ogwiritsa ntchito. Ndipo ogwiritsa ntchito patsamba lanu adzayamikira khama.

Kuti muwonjezere maulalo anu amkati, onetsetsani kuti akuloza pazomwe zili patsamba lanu. Google imayamikira maulalo amkati omwe ali ogwirizana ndi zomwe zili ndipo ali ndi mawu osakira. CMS (Content-Management-System) machitidwe zimapangitsa kukhala kosavuta kulowa magawo awa, ndipo zikuthandizani kuti mukwaniritse masanjidwe abwinoko komanso luso la ogwiritsa ntchito. Amakulolani kuti mugwiritse ntchito zida zolangizira za Google kuti muwonjezere zomwe mukuchita. Choncho, ngati mukufuna kukhala apamwamba pa Google, kukhathamiritsa maulalo amkati ndikofunikira!

Maulalo amkati amatha kukhala tsamba lalikulu kapena maulalo ang'onoang'ono. Zitha kukhalanso zolemba pamitu yogwirizana, kapena magulu azinthu. Amathandizira makina osakira kuti amvetsetse zomwe zolumikizidwazo zikukhudza. Pogwiritsa ntchito Ankertexte yoyenera, mukulitsa kuwunika kwa ulalo wa tsamba lanu. Mupeza masanjidwe abwinoko Google ikawona kuti maulalo anu amkati ali ndi zabwino. Kuphatikiza apo, maulalo awa amakuthandizani kuti muzitha kulumikizana ndi ogwiritsa ntchito ndikuwasunga.