Momwe Mungakulitsire Webusayiti Yanu Yama injini Osaka

Muyenera kudziwa kuti pali njira zingapo zosinthira SEO patsamba lanu. Njirazi zikuphatikiza SEO Patsamba, Mawu ofunika a LSI, Mayeso a A/B, ndi kusintha malemba. Ngati mukufuna kuphunzira zambiri za ndondomekoyi, werenganibe. Nkhaniyi ikupereka chithunzithunzi cha njira zosiyanasiyana zokometsera masamba. Ngati mukukonzekera kupanga tsamba latsopano, muyenera kuganizira zowonjezera zinthu zokomera SEO zomwe zingapangitse kupezeka kwanu pa intaneti.

SEO Patsamba

Pali mitundu ingapo ya kukhathamiritsa kwa SEO, koma chimodzi mwazofunikira kwambiri ndi SEO Patsamba. SEO Patsamba imatanthawuza zomwe zili patsamba lomwe limakonzedwa kuti likhale loyenera. Pokwaniritsa zinthu izi, tsamba lanu likhala losavuta kumva kwa ogwiritsa ntchito ndi okwawa. Izi zithandiza Googlebot kupeza tsamba lanu pakusaka koyenera ndikuwonetsa moyenerera. Kuti mudziwe zambiri, werengani nkhaniyi. Ndipo kumbukirani: palibe chinthu ngati njira yabwino ya SEO!

Kuwonjezera zili kukhathamiritsa, SEO patsamba limaphatikizanso kulemba zolemba zapamwamba patsamba lanu. Lembani fett kapena kursiv, koma onetsetsani kuti mumapereka zinthu zapamwamba kwambiri kwa omwe akuchezera tsamba lanu. Gwiritsani ma tag a H1-H6 kukonza mawu anu. Kufufuza kwa mawu osakira ndi gawo lina lofunikira pakulemba zomwe zili. Kugwiritsa ntchito Schlusselworter mu tag yanu yamutu ndi tag yofotokozera kumapangitsa kuti tsamba lanu lonse likhale labwino.

Search engine kukhathamiritsa njira

Kukhathamiritsa kwa injini zosaka (SEO) ndizofunikira ngati mukufuna kukweza kwambiri pazotsatira. Makina osakira amagwiritsa ntchito ma tag kuti amvetsetse mawebusayiti komanso kukopa masanjidwe. Kuti muwonjezere tsamba lanu, muyenera kugwiritsa ntchito mawu osakira ndi ma meta tag, zomwe ndi mafotokozedwe achidule a zomwe zili patsamba lanu. M'nkhaniyi, tikambirana maupangiri atatu okweza masanjidwe a injini zosaka. Muyenera kupanganso mutu watsamba lawebusayiti, kufotokoza, ndi meta tags.

SEO ndi gawo lofunikira kwambiri pazambiri zotsatsa. Zimathandizira tsamba lanu kuwonekera kwambiri mu SERPs, zomwe zimakhudza kwambiri magalimoto ndi ndalama. Kuti tiyambe, yambani ndikupanga njira yabwino yopangira zinthu. Ndiye, onjezerani pakapita nthawi. Pokwaniritsa njira imeneyi, mutha kukulitsa mawonekedwe a tsamba lanu pakapita nthawi. Ndipo kumbukirani: zomwe zili ndi mfumu! Njira yabwino yopangira zinthu idzakopa chidwi cha algorithm ya Google ndikukuthandizani kuti mukhale apamwamba mu SERPs.

Zomwe zili ndi zatsopano ndizofunikiranso. Izi zikuwonetsa kuti tsamba lanu likugwira ntchito komanso limasinthidwa pafupipafupi. Limaperekanso mawu osakira atsopano ndi ziganizo. Mupezanso kuwonekera kwambiri ngati anthu ambiri agawana zomwe mumalemba pazama media ndi njira zina. Kwa mabizinesi am'deralo, zomwe zili ndi zofunika kwambiri. Ngati zomwe zili patsamba lanu sizatsopano, alendo sakhala motalika kokwanira kuti awerenge. Kukhala ndi zatsopano patsamba lanu kumathandizira kupezeka kwanu pazotsatira ndikuwongolera mawonekedwe a tsamba lanu.

SEO Patsamba

Mwina mudamvapo za Auf-Page SEO, koma ukudziwa chomwe chiri? Ndi njira yokwezera kusanja kwa webusayiti pogwiritsa ntchito mawu osakira ndi meta data. Njira za SEO zikuphatikiza njira zingapo zomwe zidzafotokozedwe m'nkhaniyi. Zimaphatikizanso kufufuza kwa mawu osakira komanso thanzi lawebusayiti. Kugwiritsa ntchito chida monga Yoast kapena SEMrush kungakuthandizeni kukwaniritsa zomwe mukufuna. M'munsimu muli njira zina zofala kwambiri.

Mawu osakira a LSI

Kuti muwongolere kusaka kwanu kuwonekere, ndikofunikira kuti muwonjezere zomwe muli nazo ndi mawu osakira a LSI. Mawu osakira a LSI ndi gawo lazinthu za Google, zomwe zikutanthauza kuti atha kukuthandizani kuwongolera zomwe zili komanso kufunika kwa zomwe muli. Kuonetsetsa kuti mukutsata mawu osaka, nawa malangizo. Kugwiritsa ntchito mawu osakira a LSI pazolemba zanu ndi njira yabwino yowonjezerera mawonekedwe ake ndikukweza masanjidwe anu.

Mawu osakira a LSI ndi mtundu wa mawu ofanana omwe amapatsa mawu anu ofunikira tanthauzo latsopano. Mawu owonjezera mu chiganizo kapena ndime amapereka nkhani ku zomwe zili patsambalo. Mawu osakira amtunduwu ndi gawo lofunikira kwambiri pamachitidwe amakono a SEO, komanso ikagwiritsidwa ntchito moyenera, ikhoza kukuthandizani kufika patsamba loyamba la Google. Mupezanso masanjidwe abwino a mawu anu oyambira. Ngati mugwiritsa ntchito mawu osakira a LSI moyenera, mudzawonjezera masanjidwe a injini zosakira.

Mawu osakira a LSI ndiofunikiranso pa SEO tsamba lawebusayiti. Amapanga zidziwitso zamphamvu zamakina osakira, motero kuonjezera mwayi wa malo apamwamba. Mawu osakirawa atha kugwiritsidwa ntchito pazinthu zamtundu uliwonse, kuchokera ku mabulogu kupita ku ndemanga zamalonda. Mawu osakirawa akuyenera kuphatikizidwa muzolemba zanu ngati kuli kotheka. Mwachitsanzo, mutha kugwiritsa ntchito mawu ofunikira mu positi yabulogu kuti muyendetse magalimoto kunkhani yokhudzana ndi laputopu. Ndipo musaiwale kugwiritsa ntchito mawu osiyanasiyana pamutu uliwonse.

Kufotokozera kwa Meta-Tag

Kukhathamiritsa kwa injini zosakira sikungokhudza zomwe zili patsamba – ndizokhudza kukhathamiritsa kulongosola kwa Meta-Tag komanso. Meta-Tags ndi tiziduswa tating'onoting'ono tomwe timapezeka pamutu wa chikalata cha HTML. Pomwe alendo samawona ma tag awa, makina osakira amawagwiritsa ntchito kuti adziwe kufunikira kwa tsamba pamasanjidwe awo. Mwambiri, meta-tag imakhala ndi magawo atatu: mutu, kufotokoza, ndi URL. Mukhozanso kutchula chinenero, wolemba, kukopera, ndi indexability.

Mutuwu umagwira ntchito ngati Uberschrift patsamba lawebusayiti pazotsatira zakusaka ndipo umawonekera pamutu wa msakatuli.. Google imawonetsa mitu yamasamba mpaka 65 zilembo; imadziyendetsa yokha mpaka kukula kwa pixel. Kufotokozera kwa Meta-Tag sikuthandiza SEO, koma imadziwitsa ogwiritsa ntchito zomwe zili patsamba lawebusayiti. Pamene mutu ndi URL zikuwonetsedwa, kufotokoza kukuwonetsedwa pansi pawo.

Mapangidwe omvera

Webusaiti yopangidwa bwino ya RWD iyenera kupereka zomwezi pa chipangizo chilichonse. Kuyang'ana pakugwiritsa ntchito nsanja zambiri kwapangitsa RWD kukhala yotchuka kwambiri pakati pa akatswiri a SEO. Thandizo laposachedwa kuchokera ku Google lalimbikitsanso kugwiritsidwa ntchito kwake. Ubwino wamapangidwe omvera a SEO sizowoneka chabe: imatha kuonjezera kuchuluka kwa anthu pawebusayiti ndikuchepetsa mitengo yotsika. Komanso amalola kulunjika owerenga kufufuza pa nsanja zosiyanasiyana. Nazi zifukwa zingapo zomwe muyenera kukhazikitsa mayankhidwe atsamba lanu.

Chimodzi mwazinthu zofunika kwambiri pakuzindikiritsa kupambana kwa SEO ndi kuchuluka kwa ogwiritsa ntchito mafoni omwe amayendera tsamba lawebusayiti. Malinga ndi Statista, pafupifupi theka la ogwiritsa ntchito mafoni amasakatula intaneti pogwiritsa ntchito foni yam'manja. Google ikupereka malingaliro kuti akhazikitse mapangidwe omvera amasamba omwe amatha kusintha mosavuta kukula kwazithunzi zonse. Komanso, mapangidwe omvera ndi osavuta kuwongolera ndi kukonza. Kuphatikiza apo, Google ndiyokondwa kuyika masamba omwe amatsatira zosowa za ogwiritsa ntchito. Ngati muli ndi bizinesi yaying'ono, kumvera kapangidwe ndi njira yabwino kwambiri.

Nyumba yomangirira kumbuyo

Gawo lotsatira la kafukufuku wamalumikizidwe ndikuzindikira ma backlinks m'maiko omwe akukhudzidwa. Izi zimathandiza kuzindikira ma backlink omwe ali okhudzana ndi omvera anu. Gulu la For Review litha kuwonedwa ngati chikwatu chogwirira ntchito pakuwunika ma backlinks. Lipoti la backlink audit lili ndi gwero ndi URL yomwe mukufuna, nangula, toxicity ndi mphamvu zamphamvu, ndi gawo la zochita. Kutengera zolinga za kafukufuku wanu wa backlink, mungafune kuchitapo kanthu pa imodzi kapena zingapo mwa maulalo awa.

Ma backlinks apamwamba amawonjezera ulamuliro wa tsamba lanu. M'mbuyomu, anthu amagwiritsa ntchito njira zopangira maulalo ngati maulalo mafamu, kugwirizana kusinthana, ndi “wapamwamba kukhathamiritsa” za nangula zolemba kuti apange ulamuliro wochita kupanga. Tsopano, pali njira zowonjezera zowonjezera mphamvu za tsamba lanu. Kuphatikiza pakuwonetsa zofunikira komanso zovomerezeka, ma backlinks apamwamba amachokera ku malo odalirika ndi Google ndipo amaikidwa pamalo otchuka pa tsamba. Komanso, ma backlink awa akuchokera kumasamba okhudzana ndi mafakitale anu.

Kukhathamiritsa Kwachidziwitso cha Wogwiritsa

SEO ndi njira yabwino kwambiri yoyendetsera kuchuluka kwa anthu pawebusayiti popanda kuwononga ndalama zambiri. Zomwe ogwiritsa ntchito ndi gawo lofunikira la SEO, popeza yabwino imathandiza ogwiritsa ntchito kupeza zomwe akuzifuna mwachangu komanso mosavuta. Ikuwonetsanso ukatswiri wanu ndikukulitsa chidziwitso chamtundu. M'misika yamakono yapaintaneti yomwe ikuchulukirachulukira, zokumana nazo za ogwiritsa ntchito ndizofunikira kwambiri kuposa kale. Ma algorithm a Google amakonda mawebusayiti omwe ali ndi luso la ogwiritsa ntchito. Kuphatikiza pakukweza masanjidwe osaka komanso kuchuluka kwa magalimoto, UX yabwino imakulitsa chidziwitso cha mtundu ndikuwonjezera kukhudzidwa kwa ogwiritsa ntchito.

Kupatula kupanga chidziwitso cha wosuta kukhala chabwino momwe ndingathere, tsamba liyeneranso kuganizira momwe mapangidwe ake amakhudzira SEO yake yonse. Mwachitsanzo, ngati mutu sukugwirizana ndi mutu wa SEO, osaka akhoza kusiya tsambalo ndikupita ku lina. Komanso, zosokoneza ndi zithunzi zimatha kubisa ndime yoyamba. Pomaliza, kupanga kungakhudze kuthamanga kwa tsamba lawebusayiti. Zithunzi zosafunikira ndikukula zimasokoneza ogwiritsa ntchito ndikuchepetsa liwiro la tsamba.