Momwe Mungakulitsire Webusayiti Yanu Pama injini Osaka

SEO-Optimierung ndi njira yosinthira kuwonekera kwa tsamba lanu kudzera pamainjini osakira. Imayang'ana kwambiri mapangidwe ndi zomwe zili patsamba lanu, komanso ukadaulo womwe umathandizira. Zotsatira zake ndi masanjidwe apamwamba a injini zosakira, ndi alendo ambiri. Njirayi ikupitilira ndipo zingaphatikizepo kugwiritsa ntchito SEO-Tools kuti tsamba lanu likhale lokonzedwa bwino.

OnPage SEO

Kuti mupeze masanjidwe abwinoko pa Google, muyenera kuphunzira momwe mungakwaniritsire tsamba lanu pamakina osakira. Kawirikawiri, izi zimachitika kudzera njira ziwiri zosiyana – SEO patsamba ndi SEO yakunja. SEO yapatsamba imaphatikizapo kukonza ukadaulo watsamba lanu pomwe SEO yakunja imaphatikizapo kukonza zomwe zili mkati ndi zakunja.. Mitundu yonse iwiri ya SEO iyenera kuchitidwa kuti mukweze tsamba lanu.

OnPage SEO imayendetsedwa kuti tsamba lanu likhale losavuta kuyendamo komanso lowoneka bwino kwa alendo. Poyang'ana patsamba la SEO, mukhoza kuwonjezera chiwerengero cha alendo ndi kutembenuka kwa webusaiti yanu. SEO yakunja imayang'ana pazinthu zakunja monga maulalo. Popanga tsamba lanu kukhala losavuta kuyendamo, mukhoza kuwonjezera kusanja kwanu.

SEO ndi gawo lovuta, zomwe zimaphatikizapo zinthu zingapo zomwe zimakhudza kusanja kwanu pazotsatira zakusaka ndi masamba azotsatira zakusaka. Pali njira zingapo zokometsera tsamba lanu, koma kulemba ntchito wothandizira SEO ndi njira yabwino. Othandizira awa amapangira njira zomwe mukufuna kutsata ndikukupatsani upangiri pakukhathamiritsa kwanthawi yayitali. Kuphatikiza pa kukhathamiritsa tsamba lanu, amathanso kukhathamiritsa ma backlinks.

Kuphatikiza pa SEO patsamba, tsamba lanu liyenera kukhala ndi Meta-Beschreibung, chomwe chiri chidule cha zomwe zili patsamba. Zimathandizanso ogwiritsa ntchito kudziwa zambiri za tsamba lanu. Mwa kuphatikiza mawu osakira mu gawoli, mutha kusintha magwiridwe antchito a SEO anu apatsamba. Pano pali chitsanzo cha Meta-Beschreibung: Kuphatikiza pa kukhathamiritsa kwa ma backlinks, muyenera kugwiritsa ntchito schema-markup kuthandiza Google kumvetsetsa zomwe zili patsamba lanu.

Zapadera: Zinthu zapadera ndizofunikira kwambiri pawebusayiti yabwino. Izi zikuphatikiza mafotokozedwe azinthu, ndemanga, ndi zithunzi. Kuti tsamba lanu likhale lapadera komanso lokongola, muyenera kumvetsetsa zomwe ofuna kudziwa akufuna. Izi ndizofunikira pakukulitsa SEO patsamba.

SEO ya OffPage

Kukhathamiritsa kwa SEO kwa OffPage kumaphatikizapo zinthu ndi njira zingapo, komanso kumawonjezera mphamvu za tsamba lanu komanso kufunikira kwa mawu enaake osakira. Njirayi ikuphatikiza kutsatira malangizo a Google ndikukonzekera njira zotsatsira ma virus kuti mutsimikizire kuti bizinesi yanu imabwera koyamba pakufufuza koyenera.. Kuphatikiza apo, OffPage SEO imayang'ana kwambiri pakukweza makonda anu ogwiritsa ntchito ndi ma backlinks.

M'mbuyomu, Mabwalo apaintaneti amawonedwa ngati zinthu zoyipa, koma tsopano atha kugwiritsidwa ntchito kuwongolera malingaliro amtundu. Pomwe mukugwiritsa ntchito mabwalo apaintaneti kuti mukweze tsamba la SEO la bizinesi yanu silingakhale lingaliro labwino kwambiri patsamba logulira, zingakhale zothandiza kwambiri pomanga mbiri ya mtundu.

Kukhathamiritsa kwa OffPage SEO kumaphatikizapo kupanga maulalo kutsamba lanu kuchokera patsamba lina, ndikupeza ma backlinks ambiri momwe mungathere. Maulalo awa akuyenera kukhala ogwirizana ndi mutu wanu, ndipo ziyenera kupezedwa mwachibadwa, osagulidwa. Kuphatikiza kwa njira zonse za Pa-Page ndi Off-Page-Optimisation ndizofunikira pa masanjidwe abwino.

Google yayika chida chotchedwa PageSpeed ​​​​chogwiritsa ntchito kuthandiza oyang'anira webusayiti kukonza nthawi zodzaza masamba patsamba lawo. Google imayikanso patsogolo mitundu yamawebusayiti pazotsatira zawo. Ngati tsamba lanu lilibe mtundu wam'manja, ikhoza kulangidwa ndi Google chifukwa chochedwa kutsegula.

Kukhathamiritsa kwa SEO Kwa Patsamba Kumaphatikizapo zinthu zingapo komanso zomwe zili patsamba, kuphatikizapo kulemba malemba, zithunzi, makanema, menyu, mapangidwe amasamba, ndi zomwe zili. Imagwiritsanso ntchito mawu osakira, zonse m'mitu ndi zolemba. Mawu osakirawa ayenera kukhala ogwirizana ndi zomwe zili patsamba.

SEO patsamba

Onsite SEO ndi njira yokometsera masamba awebusayiti kuti akweze masanjidwe ake osakira. Izi zimachitika nthawi zambiri pokonza maulalo patsamba, komanso mawu omwe ali mkati mwake. Zotsatira zake ndi tsamba lofunikira kwambiri kwa wofufuza. Komabe, ndikofunikira kukumbukira kuti Onpage SEO ndi Offpage SEO sizinthu zomwezo.

Chinsinsi cha SEO cha OnSite ndikugwiritsa ntchito ziganizo zazifupi, mitu yomveka, ndi zinthu zapamwamba kwambiri. Kugwiritsa ntchito CTA, kapena kuyitanira kuchitapo kanthu, ndizofunikanso pakukhathamiritsa kwa injini zosaka. Uwu ndi ulalo womwe mlendo amatha kudina kuti adziwe zambiri. Kuphatikiza apo, ziyenera kukhala zofotokozera komanso zomveka.

OnPage SEO imaphatikizanso kukhathamiritsa kwa Meta-Tags. Ma tag awa amakhudza kwambiri masanjidwe. Cholinga ndikuwonetsetsa kuti ma Meta-Tags a patsambalo akupereka zidziwitso zomveka bwino kwa Google ndipo ndi zogwirizana ndi zomwe zili patsambalo.. Kuphatikizirapo mawu ofunikira pa maulalo awa kungathenso kukweza masanjidwe atsamba.

Konzani HTML code, CSS kodi, ndi JavaScript code ikhoza kukhala ndi vuto lalikulu pakukhathamiritsa kwa injini zosakira. Khodi ya HTML iyenera kukhala yoyera komanso yokhala ndi mawu osakira. Kuwonjezera zomwe zili patsamba latsambali zitha kukhudza masanjidwe atsambalo, ndi chidziwitso cha wogwiritsa ntchito. Mofananamo, Zobwerezedwa zimatha kusokoneza zobwerera za SERP, mitengo yotsika, ndi kukwawa kwa injini zosaka.

Pali zida zingapo zaulere komanso zolipira za OnSite SEO. Mwachitsanzo, Google's Search Console imapereka zambiri zothandiza. Mapulogalamu olipidwa monga Searchmetrics ndi Sistrix akhoza kukupatsani zidziwitso zatsatanetsatane ndi kusanthula. Mtengo wa zida izi sizoletsa, ndipo mutha kupezanso mtundu waulere ndi Google Analytics.

Schema Markup

Kugwiritsa ntchito Schema-Markup patsamba lanu kungathandize tsamba lanu kukhala pamwamba pazotsatira zakusaka. Ngakhale sichinapezeke poyera, zatsopano izi zitha kukupatsani mwayi. Njira yatsopanoyi yolembera mawebusayiti ndiyosavuta kugwiritsa ntchito. Kuti tiyambe, onetsani zinthu patsamba lanu ndikusankha'ma tag apamanja’ njira kuchokera pa menyu yotsitsa. Izi zidzatsegula tsamba ndikuwonetsa deta. Mutha kugwiritsanso ntchito schema syntax kuyika magawo ena patsamba lanu. Pamene chizindikiro chikuwonekera, Google iwonetsa chinthucho.

Makina osakira amagwiritsa ntchito algorithm kutanthauzira mawu, ndi schema markup imawathandiza kumvetsetsa zomwe zili patsamba. Ikhoza kudziwa mgwirizano pakati pa mabungwe. Kuyika kwa schema kumapereka dongosolo lazomwe zimauza algorithm zomwe tsambalo likunena. Kapangidwe kameneka kamathandizanso makina osakira kumvetsetsa zomwe zili patsamba.

Kuwonjezera pa kuonjezera maonekedwe a malo, Kuyika kwa schema kumawonjezera kuyanjana ndi kudina-kudutsa mitengo. Zimapangitsanso zotsatira za organic kukhala zokopa kwa ogwiritsa ntchito. Izi zikutanthauza kuti anthu ambiri adzadina pa iwo, zomwe zingapangitse masanjidwe apamwamba. Komanso, zambiri zowonjezera zimapatsa ogwiritsa ntchito zambiri komanso zimawathandiza kupanga zisankho zabwino. Chifukwa chake, tsamba lanu likhala pamwamba pazotsatira zakusaka, kumabweretsa kuchulukira kwa magalimoto ndi kutembenuka kwakukulu.

Mutha kuwonjezera schema markup patsamba lanu pogwiritsa ntchito Yoast-Plugin ya WordPress kapena kugwiritsa ntchito Schema-Markup-Generator.. Kugwiritsa ntchito zida izi kudzakuthandizani kukhazikitsa deta yokhazikika patsamba lanu mosavuta.

Google Analytics

Imodzi mwa njira zabwino zosinthira SEO ndikutsata momwe tsamba lanu likugwirira ntchito ndikusonkhanitsa zambiri za alendo. Kugwiritsa ntchito deta iyi, mukhoza kudziwa mphamvu ya ntchito zamalonda. Mukhozanso kudziwa zomwe omvera anu akufuna, komanso kuzindikira madera ovuta. Mwachitsanzo, ngati mukufuna kuti bizinesi yanu ikule, muyenera kuganizira zolowera msika wa niche.

Google Analytics ndi chida chabwino kwambiri chowunikira ndikutsata zomwe zatsatsa. Imapereka chithunzithunzi chokwanira cha alendo angati omwe akubwera patsamba lanu komanso angati omwe amasintha. Mutha kuwonanso mitengo yanu yotembenuka kuti muwone momwe njira yanu ya SEO ilili yothandiza. Mwa kuphatikiza Google Analytics ndi zida zina zowunikira, mudzatha kukulitsa mphamvu ya njira yanu yotsatsira pa intaneti.

Chida china chothandiza ndi Google Optimize. Chida ichi chaulere chimaphatikizana ndi Google Analytics ndipo chili ndi mawonekedwe owonera. Chidachi chimayesa mayeso pazitsanzo zachisawawa za alendo ndikusanthula deta. Ngati deta ikuwonetsa kusintha kwina, mukhoza kupitiriza kuyesa mpaka kupereka deta yofunikira kwambiri.

Google Analytics ilinso ndi Dashboard Yowunikira Zinthu, zomwe zimakupatsani mwayi wowunika momwe kampeni yanu ya SEO ikuyendera. Imatsatanso masamba otchuka kwambiri, kumene ogwiritsa ntchito amachokera, ndi zida zomwe amagwiritsa ntchito kuti apeze tsamba lanu. Mutha kuwonanso datayo tsiku lililonse, sabata iliyonse, kapena kotala maziko. Google Analytics ilinso ndi mapu ndi zina zambiri zomwe zitha kuyikidwa patsamba lanu.

Kuphatikiza pa izi, Google Analytics imatha kutsata kusaka kwamkati, monga kufufuza mkati. Izi ndizofunikira chifukwa zomwe zili ndi mawu osakira zomwe zikugwirizana ndi zomwe mukufuna kufufuza zitha kukhudza kusanja kwamkati. Kukhazikitsa kusaka tsamba, pitani ku kalozera wa Google Analytics ndikutsatira malangizowo.