Momwe Mungakulitsire Webusayiti Yanu Kuti Mukwaniritse Injini Yosaka

Kuti muwonjezere masanjidwe a injini zosakira patsamba lanu, muyenera kuzipanga kukhala zogwirizana ndi omvera omwe mukufuna. Muyenera kuyang'ana pa kusanthula kwa mawu osakira, kukhathamiritsa patsamba, kumanga ulalo ndi kuyambiranso. Muyeneranso kukhazikitsa njira yokhazikika. Werengani SEO yathu 101 kalozera kuti mudziwe zambiri. Kuphatikiza apo, mukhoza kuphunzira za mfundo zina zofunika monga ulalo-kapangidwe ndi off-tsamba massnahmen. Tidzakambirananso za kufunika kwa ankertext.

Keyword Analysis

Kusanthula kwa mawu osakira ndi gawo lofunikira pakukhathamiritsa kwa injini zosakira. Cholinga cha kafukufuku wa mawu ofunika ndikuzindikira mawu omwe omvera anu amagwiritsa ntchito kuti apeze zinthu ndi ntchito. Mwa kusanthula mawu osaka omwe ogula amagwiritsa ntchito, mutha kutsata mawu osakirawa ndikuwonjezera kusanja kwa tsamba lanu mu SERPs. Popanda kufufuza mawu ofunika, mukhoza kutaya makasitomala omwe angakhale nawo, ndipo zimenezi zingabweretse ndalama zokwana madola masauzande ambiri chaka chilichonse. Kusanthula kwa mawu ofunikira kudzakuthandizani kulunjika omvera anu m'njira yothandiza kwambiri.

Njira yofufuzira mawu ofunika imafunikira ntchito ina. Mawu osakira ndi gawo lofunikira kwambiri pakutsatsa kwanu. Mutha kugwiritsa ntchito izi kuti muwongolere zomwe zili patsamba lanu. Mwachitsanzo, ngati mwafufuza “social media company,” mudzawona makampani asanu ndi awiri enieni ochezera pa TV. Komabe, ngati mwafufuza “social media ndi chiyani,” mudzapeza zotsatira zazambiri zokha. Izi zili choncho chifukwa anthu ambiri akufunafuna “social media ndi chiyani” mu Google, ndipo pali mpikisano waukulu m'makampani.

Ndondomekoyi imayamba posankha mawu ochepa omwe angagwiritsidwe ntchito pamasamba angapo a webusaiti yanu. Mawuwa amadziwika kuti mawu ambewu, ndipo nthawi zambiri zimagwirizana ndi tsamba lonse. Ndiye, mutha kupeza mawu osakira patsamba pambuyo pake. Mawu osakirawa ndi ofunikira patsamba limodzi ndipo nthawi zambiri amakhala opikisana kwambiri kuposa mawu osakira mutu. Chotsatira ndicho kudziwa kuti ndi mawu ati omwe ali ofunika kwambiri kwa omvera anu, zomwe ndizofunikira kuti mupange tsamba lawebusayiti lomwe limakopa anthu oyenerera komanso alendo omwe ali ndi chidwi.

Pali zida zingapo zomwe zilipo zofufuzira mawu osakira zomwe zimapangitsa kuti ntchitoyi ikhale yosavuta. The Keyword Kuvuta & Chida chowunikira cha SERP kuchokera ku Moz chingakuthandizeni kudziwa zovuta za mawu osakira. Imakuuzani kuti mawu osakira omwe mwasankha amagwiritsidwa ntchito kangati mwezi uliwonse. Ngati mawu anu osankhika ndi ovuta kuwayika, muyenera kugwiritsa ntchito otchuka kwambiri. Popanga zomwe mwalemba kukhala zogwirizana ndi omvera anu, mudzatha kukopa alendo ambiri patsamba lanu.

Pa Kukhathamiritsa Kwatsamba

SEO yapatsamba ndi njira yokometsera zomwe zili patsamba lanu kuti zikhale zapamwamba pazotsatira zosaka. Pali zinthu zingapo zomwe ziyenera kuganiziridwa pokonza masamba anu apawebusayiti. Kugwiritsa ntchito bwino mitu, kuyika mawu ofunika, ndipo zokhutira ndi zochepa. Pomwe ma SEO ena amawona zolemba zokongoletsedwa ndi SEO kukhala zoyipa, ena amakhulupirira kuti ndizofunikira pazotsatira zapamwamba. Mosasamala kanthu, simungathe kunyalanyaza kufunikira kwa kukhathamiritsa pamasamba. Kusalabadira SEO ndiye chifukwa chachikulu chakusanja bwino.

Patsamba la SEO pamasamba, kumbukirani kuti ambiri ogwiritsa ntchito amadumpha patsamba latsamba ngati zingatenge masekondi opitilira atatu kuti mutsegule. Choncho, ndikofunikira kuti muwonjezere liwiro la tsamba ndikusunga kufunikira kwa omvera anu. Komanso, ngati zomwe muli nazo sizikugwirizana ndi omvera anu, mudzakhala ndi kugunda kwakukulu, zomwe pamapeto pake zidzabweretsa masanjidwe otsika. Kuphatikiza apo, zosafunika sizingapezeke mosavuta ndi injini zosaka, ndipo izi zikhudzanso kusanja kwanu mu SERPs.

Gawo lina lofunikira pakukhathamiritsa kwa SEO patsamba ndi mutu watsamba lawebusayiti. Mutu watsamba uyenera kukhala ndi mawu ake ofunikira komanso owerengeka mosavuta ndi owerenga. Ziyeneranso kukhala zofotokozera zomwe zili. Chida chabwino chowunikira URL ndi CoSchedule's Header Tag Analyzer. Imapereka chidziwitso chamtengo wapatali chokhudza webusaitiyi ndi zomwe zili. Chida ichi chimazindikiranso maulalo osweka, zobwereza, ndi liwiro la tsamba.

Chinanso chofunikira pakukhathamiritsa kwa SEO patsamba ndikugwiritsa ntchito mitu. Ma H1 ndi maudindo patsamba ndipo amakondedwa ndi injini zosaka. Zimathandizira kuphatikiza mawu osakira m'ma tag awa chifukwa amathandizira kufunikira kwa mawu. H2s ndi H3s ndi mitu yaing'ono ndipo imapereka mwayi wofotokozera mawu osiyanasiyana. Pomaliza, ulalo ndi chinthu chofunikira pakukhathamiritsa kwa SEO patsamba. Ngati idakongoletsedwa ndi SEO, tsamba lanu lipeza masanjidwe apamwamba a injini zosakira.

Link-Mapangidwe

Kapangidwe katsamba katsamba kamakhala ndi chiwongolero chachikulu paulendo wogwiritsa ntchito ndipo atha kukuthandizani kukweza masanjidwe anu akusaka. Ulalo wopanda ulalo umathandizira Google kuzindikira kulumikizana kwa mutuwo patsamba. Webusaiti yomwe ili ndi maulalo ochulukirapo kapena ma subpages ambiri ali ndi graph yosokoneza kwambiri ndipo sangasonyezedwe ndi injini zosaka.. Choncho, ndikofunikira kukhathamiritsa mawonekedwe olumikizira patsamba lanu. Nawa maupangiri omwe angakuthandizeni kupanga maulalo abwino patsamba lanu:

Choyamba komanso chofunika kwambiri, sungani ma URL achidule komanso oyera. Gwiritsani ntchito mawu osakira mu ma URL anu ndikupewa kugwiritsa ntchito zilembo zosamveka ndi ma hashi tag. Ma subdomain amapangitsanso ma URL a tsamba lanu kukhala omveka bwino ndikupatsa injini zosaka zambiri zamafunso. Kumbukirani kuti ma injini osakira amagwiritsa ntchito mawu osakira mu ma URL kuti asankhe tsamba lanu. Choncho, muyenera kuganizira zopanga ma subdomain komwe kuli koyenera. Iyi ndi njira yabwino yowonjezerera mawonekedwe atsamba lanu pazotsatira zakusaka.

Ena, kumbukirani kuphatikiza masamba amgulu lanu ndi masamba oyambira ngati gawo la ulalo wanu wamkati. Musaiwale kuphatikizanso masamba atsatanetsatane azinthu. Kumbukirani, makina osakira amakonda kusanja malonda ndi kutchuka, phatikizani zinthu zanu zodziwika kwambiri pafupipafupi. Izi ziwonjezera mwayi woti zinthu zanu ziziwoneka patsamba loyamba lazotsatira. Izi zipangitsa kuti tsamba lanu liwonekere kwa makasitomala anu ndikuwonjezera phindu lanu. Mutadziwa zoyambira zomanga maulalo, ndi nthawi yoti muyambe kugwiritsa ntchito njira zomwe zingakulitse masanjidwe anu akusaka.

SEO ndi njira yopitilira. Zomwe zimagwiritsidwa ntchito pozindikira masanjidwe zimatha kusintha pakapita nthawi. Pamene injini zosakira zikusintha ma algorithms awo, mawu osakira akhoza kusintha mogwirizana. Akatswiri a SEO akuyenera kusintha njira zawo kuti agwirizane ndi zosinthazi. Kuphatikiza pa kusanja kwawebusayiti mu SERPs, njira izi zimakhudza pagerank. Zotsatira zake, muyenera kuyang'anira nthawi zonse ndikukonza njira zatsamba lanu. Ndipo kumbukirani kuti zolinga za tsamba lanu ndizosiyana.

Yambitsaninso

Poganizira kukhazikitsidwanso kwa SEO? Simuli nokha. Ambiri mwa omwe akupikisana nawo apanga cholakwika chomwecho. Njirayi ikhoza kukhala yovuta, koma ndizofunikadi pamapeto pake. Ngati mukukonzekera kukhazikitsanso tsamba lawebusayiti, onetsetsani kutsatira izi. Ndiye inu mudzakhala pa njira yopambana! Nkhaniyi ifotokoza zina mwazinthu zofunika kwambiri pakuyambitsanso SEO.

Kukhazikitsanso tsamba lawebusayiti kumatanthauza kusintha CMS yake, kuzipanga izo kuyambira pachiyambi, kusintha zina pa zomwe zili ndi zina. Zimakhudzanso malo atsopano. Muyenera kuwonetsetsa kuti mwakonza tsamba lanu la SEO ndi kafukufuku wa omvera pakukhazikitsanso. Kugwiritsa ntchito mawu ofunikira, meta data, ndipo kukopera webusayiti kungapangitse kusiyana konse. Kumbukirani, nthawi ndi ndalama zambiri zomwe mumagwiritsa ntchito kukonza tsamba latsopano, chabwino.

Chinthu chinanso chofunikira pakukhazikitsanso SEO ndikulumikizana koyenera. Kuyenda konse, Zithunzi za CTA, ndi zolemba zolembera ziyenera kuyikidwa bwino. Komanso, maulalo amkati ayenera kutetezedwa – maulalo osweka adzatumiza ogwiritsa ntchito patsamba la 404-Fehler ndikupanga zizindikiro zoyipa za Google. Muyeneranso kukhathamiritsa makonda atsamba lanu kuti mukwawa. Ngati mukusintha CMS, onetsetsani kuti ili ndi zoikamo zolondola zokwawa.

Panthawi yoyambitsanso, kukonzanso webusayiti kumagwirizana ndi kukhazikitsidwanso kwa SEO. Ino ndi nthawi yabwino kwambiri yowunika njira za mawu osakira komanso kufufuza kwa mawu osakira. Kuwunika momwe zinthu ziliri pamasanjidwe anu am'mbuyomu zitha kuwulula mawu osakira omwe omwe akupikisana nawo sakuwatsata. Ngati mawu anu achinsinsi ndi akale, Kuyambitsanso SEO kungathandize kubwezeretsanso momwe zinalili kale. Komabe, njira iyi idzaphatikizapo kusintha kwakukulu ndipo idzafuna kuwongolera maulalo ena.

Mukangoganiza zoyambitsanso tsamba lanu, ganizirani njira zanu za SEO. Ngati simukulitsa tsamba lanu pa SEO, mudzataya magalimoto, kuwonekera, ndi ndalama. Zoyipa kwambiri, mudzataya masanjidwe Google ikawona tsamba lanu ngati silikugwira ntchito. Njira yabwino yobwereranso panjira ndikuphatikiza njira za SEO ndi machenjerero pakukonzekera tsamba lanu. Chofunikira ndikusankha katswiri wa SEO ndikuyang'ana kwambiri mawu ofunikira komanso zotsatira zakusaka.