Хайлтын системийн оновчлол гэж юу вэ (SEO)?

SEO, эсвэл хайлтын системийн оновчлол, хайлтын системээр дамжуулан вэбсайтын харагдах байдлыг нэмэгдүүлэх үйл явц юм. SEO нь органик жолоодох зорилготой (цалингүй) вэб сайт руу төлбөртэй траффик. Хэрэв Агуулга эх байвал энэ арга нь хамгийн үр дүнтэй байдаг, унших боломжтой, болон сэтгэл татам. Агуулга нь тодорхой асуудал эсвэл асуулгад хандах нь чухал юм.

Агуулга нь унших боломжтой байх ёстой

Таны контент Google-д өндөр зэрэглэл тогтоохын тулд, унших боломжтой байх шаардлагатай. Энэ нь сонсогдож байгаа шиг амар биш юм; та скан хийхэд хялбар контент бичих хэрэгтэй. Энэ нь тодорхой ашиглах гэсэн үг юм, товч хэллэг, нүдний ядаргааг багасгахуйц агуулгатай танилцуулах. Үүнээс гадна, Google-ийн шинэ Hummingbird алгоритм нь уншигчид таны агуулгыг хэр амархан ойлгохыг хэмждэг. Энэ өөрчлөлт нь таны агуулгыг хүний ​​уншигчдад оновчтой болгох нь урьд өмнөхөөс илүү чухал гэсэн үг юм.

Regardless of your goal, Google’s search technology is increasingly able to identify and personalize the content that is presented in search results. Түүнээс гадна, it can also recognize if your content is valuable and helpful to specific searches. Although Google’s technology can distinguish between genuine and helpful content, it will never be able to mimic the human mind completely, which is why you need to ensure that your content is readable.

Google is considering using a readability formula for regular searches. This would be based on the Flesch-Kincaid test, and if the content doesn’t pass the test, it will drop out of the search results. Google’s readability formula would be highly complex and would take into account machine learning data, RankBrain, and semantic search. As it is, regular readability formulas oversimplify various factors that affect content complexity. Жишээлбэл, they count the number of characters in a word, the average length of a sentence, and the number of syllables in a word.

Content needs to be original

One of the best SEO practices is to create content that is unique to your website. Гэсэн хэдий ч, original content does not necessarily have to be new. It can also be the result of your professional opinion about a topic. Жишээ нь, you can provide a unique angle to an old story. Another way to create original content is to restructure older information.

Unique content not only attracts more visitors to your website, but it is also more credible and trustworthy for search engines. Нэмж хэлэхэд, it is more human-centric for your target audience. Уншигчдынхаа хэрэгцээг санаж, тэдэнд туслах мэдээллээр хангахыг хичээх нь чухал юм. Энэ нь танд илүү өндөр SEO зэрэглэлд хүрч, ROI-ээ сайжруулахад тусална.

Жинхэнэ контент үүсгэхийн тулд, Та зорилтот үзэгчдээ судалж эхлэх хэрэгтэй. Тэдэнд хүргэхийг хүссэн гол мессеж чинь юу вэ?? Таны нийтлэлийг уншсаны дараа тэднээс ямар арга хэмжээ авахыг хүсч байна вэ?? Энэ нь танд мэдээлэл сайтай, сонирхолтой анхны нийтлэл гаргахад тусална.

Content needs to be engaging

To make your SEO content more effective, Энэ нь уншигчдад сонирхолтой байх ёстой. Үнэ цэнэ өгөхөөс гадна, хүмүүжүүлэх ёстой, асуудлыг шийдэх, бөгөөд амархан олно. Энэ нь бас харагдахуйц байх ёстой. Хэрэв та энэ хоёр зүйлийг хийж чадвал, таны SEO контент хайлтын үр дүнд илүү харагдах болно, making it easier for people to find your content and make a purchase.

The first step in optimizing your SEO content is to write a comprehensive brief and keyword research. You also need to write a meta description and title tag. These are small pieces of information that appear in the SERPs. These snippets tell Google whether or not the content covers a particular topic.

It’s also important to use the correct formatting. The right formatting will make your content readable and engaging for the reader. Use heading tags (h1, h2, or h6) to increase your content’s visibility. Using the correct formatting will help your content stand out from the competition and make it easier for the search engine to index it.

Crawling helps Google rank a page

Crawling is a fundamental part of the search engine optimization process and helps Google rank a page by sending the most relevant information to the search engine. Мөлхөгчид вэб сайт дээрх бүх вэб хуудсуудад нэвтэрч, индексжүүлж болно, хуудасны агуулгад хандах, дүн шинжилгээ хийхэд ашигладаг. Эдгээр роботууд нь хэрэглэгчдэд хамгийн их хамааралтай мэдээлэлтэй байхын тулд вэбсайтын хуудас бүрийг каталогжуулахыг хичээдэг.

Хэрэв вэбсайт дутуу хуудсуудыг агуулж байвал, Google ботоор мөлхөх нь хэцүү байж магадгүй. Хуудсууд идэвхтэй, холбоосууд зөв ажиллаж байгаа эсэхийг шалгах нь чухал юм. Хэрэв хуудас байхгүй эсвэл хайлтын системээс хандах боломжгүй бол, вэбмастер хуудасны зэрэглэлээ алдахаас өмнө үүнийг засах ёстой. There are several specialized tools to help webmasters dig up missing pages, but a good start is by using Google Search Console.

Search engine crawlers visit popular sites regularly to discover new content. These sites tend to link to new content more frequently than smaller sites. By requesting a backlink from an authoritative site, you can speed up the process of content discovery. Another important strategy is to create a sitemap for your website. A sitemap helps the search engine crawl the website and link to each page.

Internal links are visible to Google

Internal links are links on your site that point to other relevant content on the website. This helps search engines decide the value of the content on your website. The more internal links you have on your site, the more important your site is to Google. You should try to include as many as possible – not more than 50 – to give your readers more reasons to visit your website.

The most important thing to remember is to make sure that your internal links are optimized. These links will help your site rank higher and help you get more traffic from purchase-ready keywords. They will also help you build the most efficient page hierarchy. They are visible to Google and can help you rank well for your targeted keywords.

You can also make internal links to taxonomies to help Google understand your website structure. This is important if you have a blog. It will make it easier for Google to index your blog, and it will help your visitors navigate through related posts. These links can be placed in the footer or sidebar, and they will be visible on every page of your website.

Generic anchor text is safer

There are two types of anchor text: generic and branded. Generic anchor text is what you type when you want to direct a visitor to another page and branded anchor text is what big brands use. Generic anchor text, Гэсэн хэдий ч, is less safe. It consists of a generic word or phrase, like “go here,” and a raw URL. While this may not be ideal for your website, it can still be effective if done correctly.

While brand name anchors work well, generic anchor texts do not always deliver the results promised. Low-performing anchor texts often cause a high bounce rate and a lower rank on search results. Энэ асуудлаас зайлсхийхийн тулд, you should ask yourself a simple question: “How relevant is this anchor text to the page it is referring to?”. If you were directing a visitor to a pet store, Жишээлбэл, you wouldn’t use generic anchor text to link to that page. The anchor text should have real value for the user.

Anchor text is clickable text within a hyperlink. It tells search engines what the website is all about and helps provide visitors with more clarity. High-quality anchor text means authoritative links, better rankings and higher click-through and conversion rates.