ວິທີການວັດແທກ SEO ມີຜົນກະທົບຕໍ່ການຈັດອັນດັບຂອງເຄື່ອງຈັກຊອກຫາ

SEO ແມ່ນສິນລະປະຂອງການດຶງດູດຜູ້ມາຢ້ຽມຢາມເວັບໄຊທ໌ໂດຍໃຊ້ເຄື່ອງຈັກຊອກຫາ. ຍຸດທະສາດນີ້ເປົ້າຫມາຍທັງການຈະລາຈອນທີ່ບໍ່ໄດ້ຮັບຄ່າຈ້າງແລະຈ່າຍໄປຫາເວັບໄຊທ໌ຫນຶ່ງ. ມີຫຼາຍວິທີການເຮັດ SEO. ໃນບັນດາພວກເຂົາແມ່ນການເພີ່ມປະສິດທິພາບໃນຫນ້າ, RankBrain, ໂພຊັມ, ແລະ Page Experience metrics. ຄວາມເຂົ້າໃຈ ins ແລະ outs ຂອງ metrics ເຫຼົ່ານີ້ຈະຊ່ວຍໃຫ້ທ່ານປະຕິບັດຍຸດທະສາດທີ່ເຫມາະສົມກັບເວັບໄຊຂອງທ່ານ.

ການເພີ່ມປະສິດທິພາບໃນຫນ້າ

ເພື່ອຈັດອັນດັບສູງໃນເຄື່ອງຈັກຊອກຫາ, ມັນເປັນສິ່ງສໍາຄັນທີ່ຈະເພີ່ມປະສິດທິພາບເວັບໄຊທ໌ຂອງທ່ານສໍາລັບຄໍາທີ່ກ່ຽວຂ້ອງທີ່ສຸດ. ນີ້ແມ່ນເຮັດດ້ວຍວິທີທີ່ແຕກຕ່າງກັນບໍ່ຫຼາຍປານໃດ. ຫນຶ່ງແມ່ນຜ່ານການເຊື່ອມຕໍ່ພາຍໃນ, ເຊິ່ງສາມາດຊ່ວຍແນະນໍາຜູ້ໃຊ້ໄປຫາບາງຫນ້າຫຼືໂດເມນຢູ່ໃນເວັບໄຊຂອງເຈົ້າ. ວິທີການອື່ນແມ່ນຜ່ານຄໍາອະທິບາຍແບບ meta. ເຫຼົ່ານີ້ແມ່ນທັງສອງອົງປະກອບທີ່ສໍາຄັນຂອງການເພີ່ມປະສິດທິພາບໃນຫນ້າ, ແລະຄວນຈະຖືກປັບແຕ່ງພ້ອມກັບເນື້ອຫາຂອງທ່ານ.

Search engine optimization essentially boils down to providing searchers with the best information. To do that, you need to make your website more relevant to searchers, write good content, use keyword-rich metatags, and write compelling titles. Using the right on-page SEO techniques will ensure that you are at the top of search engine results pages (SERPs).

Google’s algorithm is constantly changing, and it’s important to keep up with it. Performing on-page optimization regularly will allow you to maintain your current rankings. ຕົວ​ຢ່າງ, you should make sure your titles, ຄໍາອະທິບາຍ meta, and alt text are optimized. These changes will boost your ranking. ແນວໃດກໍ່ຕາມ, this strategy will take time and requires regular monitoring and analysis.

RankBrain

Google’s RankBrain is an artificial intelligence that is able to understand relationships between keywords and phrases. This helps to provide more relevant search results. ເພີ່ມ​ເຕີມ, RankBrain is designed to recognize the meaning of the query. ໂດຍ​ສະ​ເພາະ, it helps to recognize ambiguous terms that may be associated with individuals.

RankBrain works by analyzing web pages. It looks for sites that are useful for users. ຍົກ​ຕົວ​ຢ່າງ, a website that has a list of new episodes of Netflix’s shows from last year would be more likely to have high dwell times and CTAs. RankBrain is capable of ranking relevant pages first.

In addition to analyzing users’ intent, RankBrain can identify similar queries using mathematical algorithms. ຍົກ​ຕົວ​ຢ່າງ, it can recognize words and phrases that have the same meaning and eliminate variations of those words. This feature is especially helpful for websites that have large amounts of content and rely heavily on links to drive traffic.

As the algorithm changes, website owners will need to adjust their strategies. Instead of targeting one main keyword, it’s best to focus on several related keywords. This will increase the likelihood of your page being discovered by the RankBrain algorithm. The new algorithm also requires website owners to be more versatile when it comes to choosing keywords.

The first step to a successful SEO campaign is to define your keywords. The goal is to find the keywords that your customers will be searching for. ການກໍານົດເປົ້າຫມາຍຄໍາທີ່ບໍ່ກ່ຽວຂ້ອງກັບທຸລະກິດຂອງທ່ານພຽງແຕ່ຈະເຮັດໃຫ້ແຄມເປນຂອງທ່ານລົ້ມເຫລວ. RankBrain ຂອງ Google ໃນປັດຈຸບັນແມ່ນຮັບຜິດຊອບ 15% ຂອງການຊອກຫາອອນໄລນ໌ທັງຫມົດ.

ໂພຊັມ

Possum SEO is an SEO consultant based in Melbourne with 10+ ປີຂອງປະສົບການ. ລາວຊ່ວຍໃຫ້ SMBs ເຕີບໂຕການຈັດອັນດັບຂອງພວກເຂົາ, ສ້າງຜູ້ນໍາເປົ້າຫມາຍ, ແລະເພີ່ມ ROI. ຈຸດສຸມຂອງລາວແມ່ນເພື່ອເຮັດໃຫ້ລູກຄ້າລ່ວງຫນ້າຂອງຄູ່ແຂ່ງຂອງພວກເຂົາ. ຮຽນຮູ້ເພີ່ມເຕີມກ່ຽວກັບຜົນປະໂຫຍດຂອງການເຮັດວຽກກັບ Possum SEO. ທ່ານສາມາດເລີ່ມເຫັນຜົນໄດ້ຮັບທັນທີ.

Possum ພິຈາລະນາສະຖານທີ່ຂອງຜູ້ໃຊ້ໃນເວລາສົ່ງຜົນການຄົ້ນຫາ. ນັ້ນຫມາຍຄວາມວ່າມັນຈະສະແດງໃຫ້ເຫັນການຈັບຄູ່ຢູ່ໃກ້ກັບບ່ອນທີ່ຜູ້ໃຊ້ຢູ່. ແທນທີ່ຈະສະແດງລາຍຊື່ຊັ້ນນໍາສໍາລັບເມືອງທີ່ພວກເຂົາຄົ້ນຫາ, ພວກເຂົາຈະສະແດງຜົນໄດ້ຮັບທີ່ໃກ້ຄຽງທີ່ສຸດ. ໂດຍການເຂົ້າໃຈວິທີ algorithm ນີ້ເຮັດວຽກ, ທ່ານສາມາດເລີ່ມຕົ້ນການເພີ່ມປະສິດທິພາບຫນ້າທຸລະກິດຂອງທ່ານ.

Possum ການກັ່ນຕອງອອກລາຍຊື່ທີ່ຊ້ໍາກັນໂດຍອີງໃສ່ສະຖານທີ່, ຊຶ່ງຫມາຍຄວາມວ່າທຸລະກິດທີ່ຕັ້ງຢູ່ໃກ້ກັບສະຖານທີ່ຂອງເຈົ້າຈະຖືກສະແດງສູງຂຶ້ນໃນລາຍຊື່ທ້ອງຖິ່ນ. ຄຸນສົມບັດນີ້ແມ່ນປະໂຫຍດອັນໃຫຍ່ຫຼວງຖ້າທ່ານພະຍາຍາມຊອກຫາລູກຄ້າໃນທ້ອງຖິ່ນ. ມັນຍັງສາມາດກັ່ນຕອງອອກເບີໂທລະສັບທີ່ຊໍ້າກັນ ແລະທີ່ຢູ່ທຸລະກິດ, ເຊິ່ງສາມາດຊ່ວຍໃຫ້ທ່ານໄດ້ຮັບການຈະລາຈອນແລະການຂາຍຫຼາຍຂຶ້ນ.

ໃນຂະນະທີ່ Possum SEO ເປັນວິທີທີ່ດີທີ່ຈະໄດ້ຮັບການເຂົ້າຊົມເປົ້າຫມາຍ, ມັນຍັງມີຄວາມສໍາຄັນທີ່ຈະມີຍຸດທະສາດ SEO ທ້ອງຖິ່ນທີ່ສົມບູນ. ມີປັດໃຈຫຼັກຈໍານວນຫນຶ່ງທີ່ທ່ານຈໍາເປັນຕ້ອງລະວັງ, ລວມທັງຄໍາທີ່ Google ພິຈາລະນາທ້ອງຖິ່ນ. ນີ້ຈະຊ່ວຍໃຫ້ທ່ານເຮັດໃຫ້ແນ່ໃຈວ່າເວັບໄຊທ໌ຂອງທ່ານຖືກເພີ່ມປະສິດທິພາບເພື່ອບັນລຸຕະຫຼາດເປົ້າຫມາຍຂອງທ່ານ.

Possum SEO ຈະໄດ້ຮັບຜົນປະໂຫຍດຕໍ່ທຸລະກິດຫຼາຍກ່ວາການປັບປຸງ Penguin. As part of its algorithm updates, it will start filtering and omitting some results. This will benefit businesses that were previously considered to be outside the city center. Previously, these businesses struggled to compete with central listings. This is especially true for companies that share a building and/or have multiple businesses.

Page Experience metrics

Page Experience metrics are a new set of metrics that Google is adding to its algorithm to help determine how search engines rank web pages. The new metrics align with the current trends in search marketing, including the importance of user experience, content density, page metadata, and code level enhancements. ຈົນ​ກ​່​ວາ​ບໍ່​ດົນ​ມາ​ນີ້, optimizing for page speed and user experience was a blind pursuit. ໂຊກດີ, Google saw the need for better metrics and heard the cries of users for safe and usable websites. In a recent announcement, Google announced that Page Experience will be one of the ranking factors. Page experience is a crucial component of search engine ranking, so Google is making it measurable and helpful.

Page Experience measures a user’s experience with your page. It’s similar to the experience a user has when reading a restaurant’s menu. If a user is not able to find information on the menu quickly, they might have to ask a server for assistance. ນອກຈາກນັ້ນ, if the page is difficult to navigate, they might give up, resulting in an unpleasant experience.

Google’s mission relies on a positive user experience. If the results are not helpful and engaging, their entire model fails. This is why Google has dedicated an entire update to page experience, emphasizing the importance of creating a useful and engaging website experience. Page Experience is now one of more than 200 ປັດໄຈການຈັດອັນດັບ, so optimizing for page experience is extremely important.

The Page Experience report in Google Search Console provides a summary of the user experience of each page on a website. It also provides an overview of the number of search impressions each page has received, as well as the percentage of users who are satisfied with their browsing experience.

Site speed

The speed of your page is one of the most important factors in Google’s algorithm. It not only determines user experience, but it can also affect your rankings. According to studies, websites that load quickly and have a low bounce rate score higher in the SERPs. Websites that are optimized for speed also get more organic traffic.

Website speed is essential for search engine optimization and conversion rate optimization. Many factors can affect speed, including large page elements, ຮູບພາບຕ່າງໆ, and poorly written code. Google penalizes sites that take too long to load. ແນວໃດກໍ່ຕາມ, if a site loads quickly, visitors will be more likely to stay on the page and convert. Google has a PageSpeed Insights tool that can help you determine your website’s speed and fix any issues.

Your website’s server’s response time is affected by a number of factors, including how much traffic your site gets, the software it uses, and your hosting solution. If the server is slow, users will experience a bad experience, resulting in lower conversion rates and higher bounce rates. A few simple changes can improve your site’s response time.

If you’ve been working to improve your site’s page speed, you’ll want to consider the latest AMP technology, or AMP, which Google launched in 2015. AMP pages are cached on Google and can be accessed almost instantly. This update has changed how mobile users expect a web page to perform. ດັ່ງນັ້ນ, Google has begun using mobile page speed as a ranking factor for mobile searches.

In the past few years, Google has made site speed a key factor in ranking. ຕັ້ງແຕ່ນັ້ນມາ, the company has developed user-centric page speed metrics that measure the perceived speed of users. Even if a site is technically fast, it might not deliver a great experience. The time it takes to fully load a page is measured in milliseconds.