Ki sa ki Google Search Engine Optimization?

Google suchmaschinen optimize se yon pwosesis pou modifye kontni entènèt pou li ka pi byen matche ak moun k ap chèche yo’ entansyon. Gen anpil aspè nan pwosesis sa a. Siksè yon motè rechèch depann de matche kontni ak entansyon itilizatè. Si sit ou a pa byen matche, sit entènèt ou a ka mal klase.

Mo kle Long Tail

Sèvi ak mo kle long ke pou ranfòse optimize motè rechèch ou a kapab yon fason efikas pou amelyore classement ou, jenere trafik plis kalifye, epi redwi pri pou chak klik ou. Mo kle sa yo ta dwe gen rapò ak pwodwi inik ou oswa sèvis. Ou ka kreye plizyè varyasyon nan mo kle ou yo ki gen rapò youn ak lòt.

Pa egzanp, si ou se yon konpayi mèb, ou pral gen pwoblèm plase wo pou mo a “mèb.” Men, si biznis ou vann mèb atizay dekorasyon kontanporen, ou pral kapab vize konsomatè k ap chèche kalite mèb espesifik sa a. Eseye itilize yon zouti mo kle gratis pou jwenn mo kle long ke ki gen rapò ak endistri ou a epi vize konsomatè sa yo pi efikasman.

Yon bagay enpòtan pou w sonje se ke se pa tout mo kle long ke yo kreye egal. Gen kèk ki reprezante rechèch inik, pandan ke lòt reprezante yon varyasyon pi komen nan menm tèm nan. Poutan, mo kle sa yo souvan pi fasil pou klase pou epi jwenn pi wo trafik. Mo kle long ke yo tou mwens konpetitif, konsa ou pral gen yon pi bon chans pou w klase segondè pou mo kle sa yo.

Sèvi ak yon zouti ki rele KeywordsFX ka ede w fè lide epi idantifye mo kle ki gen rapò ak nich ou a. Karakteristik li yo pèmèt ou antre nan nenpòt endistri oswa odyans sib epi jwenn yon lis mo kle ki gen rapò. Pa egzanp, si odyans sib ou se fèmye, ou ta ka itilize KeywordsFX pou jwenn mo kle long ke ki gen rapò ak agrikilti.

Yon lòt gwo zouti pou jwenn mo kle long ke se asistan Autocomplete Google la. Zouti sa a ede ou antre mo kle long ke epi montre rechèch ki gen rapò. Ou kapab tou itilize Google la “moun mande tou” karakteristik yo dekouvri demann ki sanble. Karakteristik sa a montre rechèch ki gen rapò ak ede ou kreye kontni ki gen rapò ak sijè sa yo.

Mo kle long ke yo se pi bon fason pou jwenn moun k ap chèche moun ki pare yo pran aksyon. Mo kle sa yo pi difisil pou retire pase tokay ki pi kout yo, ki vle di ou ka klase pi wo pou yo. Anplis ke yo te plis vize, mo kle long ke yo gen plis chans pou jenere trafik ki gen anpil entansyon.

Mo kle long ke yo mwens konpetitif pase tokay ki pi kout yo epi yo konsantre sou yon nich. Mo kle tèm long-tail la soti nan liv The Long Tail pa Chris Anderson, ki montre ke nòmalman nenpòt pwodwi oswa sèvis ka gen yon mache nich. Sèvi ak mo kle long ke pou vize nich sa yo ka pote trafik ak lavant pi pwofitab.

Optimizasyon tèks pou motè rechèch

Nan mond lan nan maketing sou entènèt, Top-plase sou Google enpòtan anpil pou siksè yon sit entènèt. Li pral ogmante vizit sit entènèt ak mennen nan plis demann. Ou ka reyalize sa lè w pran sèten mezi optimize. Men sa yo enkli modifye kontni ak kodaj, asire yon paj gen yon vitès paj segondè, ak aplike lòt taktik SEO.

Premye, kontni ou dwe lizib pou vizitè yo. Algorithm Google analize kontni tèks epi konsantre sou kontni an ki itil itilizatè li yo. Ou ka fè sa rive lè w konbine mo kle konsantre ak mo kle long ke. Anplis, ou ta dwe fè sit entènèt ou a fasil pou navige ke posib.

Ou ta dwe konsidere tou entansyon itilizatè lè w ap ekri kontni. Itilizatè yo gen tandans eskane kontni yo jwenn sou entènèt la, epi yo pa pase anpil tan li tèks ki long. Se poutèt sa, li enpòtan pou kontni ou a gen rapò ak rechèch la yon itilizatè ap eseye fè. Pa konsantre sou entansyon itilizatè a, ou ka ogmante chans ou genyen pou jwenn yon bon plasman motè rechèch.

SEO ka amelyore vizibilite sou entènèt ou epi ogmante trafik entènèt ou an. SEO experts have many years of experience and will provide you with praxiserprobt success strategies for your website. Having good visibility on Google is essential to your success online. With good visibility, you can increase your chances of getting more traffic, and therefore converting visitors into customers.

Aside from general SEO, there are specialized techniques for local search. Local search engine optimization is a great option for small and medium-sized businesses. It helps local customers find local businesses. By optimizing your page for a local search, your website will appear higher in local search results.

Landingpage optimization is another way to improve website visibility. This method involves creating a specific page that targets a particular product or service. This is also a cost-effective method. The goal of landingpage optimization is to steer users to the desired action. Depending on the search query, this type of page can be tailored to the products or services that are being sold.

Another technique for optimizing your website is using a RankBrain algorithm. This algorithm uses a combination of concepts from human language and behavior to improve search results. These concepts are then transformed into mathematical entities called vectors. Deep Learning is another key component in this process. Deep learning algorithms can create new models and learn from previous ones.

Term Frequency

In search engine optimization, term frequency is an important factor. It helps computers judge the relevance of documents and order them by relevance. Motè rechèch bonè yo te itilize algorithm klasman senp ki baze sou frekans tèm. Poutèt sa, moun yo te pafwa enkline kache mo kle nan paj yo fè yo pi enpòtan. Sepandan, algorithm klasman modèn yo pran plizyè santèn lòt faktè an konsiderasyon. Pandan ke frekans tèm rete yon faktè enpòtan nan optimize motè rechèch, se pa sèl la.

Tèm frekans se yon fòmil matematik ki idantifye frekans yon tèm kle parèt nan yon dokiman. Li enplike de faktè: kantite fwa mo a parèt ak kantite mo nan dokiman an. Lè sa a, logaritm la “Log 2” se aplike nan tou de valè. Rezilta a se enpòtans tèm kle a.

Akote de enpòtans li yo, frekans tèm se yon faktè kle nan pwosesis optimize motè rechèch la. It is useful in determining whether a specific page is relevant to a keyword. Term frequency can be used in conjunction with other factors to identify what topics to cover in your content. Using term frequency, you can also determine the terms your competition are using. This will help you identify topics to cover in your own content, and identify potential keywords for SEO. There are various tools and formulas available for optimizing content based on term frequency. Among them is the TF*IDF tool.

Using term frequency and inverse document frequency in web content is an effective way to generate relevant keywords. It will also help you discover content ideas that Google thinks are important. In addition to determining the importance of keywords in content, term frequency also helps you detect keywords that are keyword-stuffed and under-optimized.

Click-Through-Rate

The click-through-rate is a major ranking factor for Google. Higher CTR pages receive higher rankings and low CTR pages get lower rankings. The basic formula for calculating the CTR is to divide the number of clicks on a search result by the number of times it appeared in the SERPs.

To calculate the click-through rate, we must first determine what our goal is. A goal can be as simple as subscribing to a mailing list. Then we divide the number of web visitors by the number of goals accomplished. Organic traffic is a visitor who lands on our website by searching for a keyword phrase and then clicking on the listing.

The ideal CTR for a keyword depends on the industry, keyword, and online campaign. The average CTR for consumer services is 2.40%, while for the legal industry it is 1.35%. Overall, the average CTR for paid search results for Google AdWords is 2%, and anything above this level is considered above average.