Google Search Engine Optimization yog dab tsi?

Google suchmaschinen optimization yog txheej txheem ntawm kev hloov kho cov ntsiab lus hauv lub vev xaib kom nws tuaj yeem ua tau zoo dua rau cov neeg tshawb nrhiav’ kev xav. Muaj ntau yam ntawm cov txheej txheem no. Kev vam meej ntawm kev tshawb fawb cav nyob ntawm qhov sib piv cov ntsiab lus nrog cov neeg siv lub hom phiaj. Yog tias koj qhov chaw tsis zoo sib xws, koj lub vev xaib yuav raug ntaus nqi tsis zoo.

Long Tail Keywords

Siv cov lus tseem ceeb ntev los txhawb koj qhov kev tshawb fawb cav optimization tuaj yeem yog txoj hauv kev zoo los txhim kho koj cov qeb duas, tsim kom muaj kev tsim nyog ntau dua, thiab txo koj tus nqi-ib-nias. Cov ntsiab lus no yuav tsum muaj feem cuam tshuam nrog koj cov khoom lossis kev pabcuam tshwj xeeb. Koj tuaj yeem tsim ntau yam kev hloov pauv ntawm koj cov lus tseem ceeb uas cuam tshuam rau ib leeg.

Piv txwv li, yog tias koj yog ib lub tuam txhab rooj tog, koj yuav muaj teeb meem qeb siab rau lo lus “rooj tog.” Tab sis yog tias koj lub lag luam muag cov rooj tog art-deco niaj hnub, koj tuaj yeem tsom cov neeg siv khoom tshawb nrhiav cov rooj tog tshwj xeeb no. Sim siv cov ntsiab lus pub dawb los nrhiav cov ntsiab lus ntev-tails ntsig txog koj txoj kev lag luam thiab tsom cov neeg siv khoom zoo dua.

Ib qho tseem ceeb uas yuav tsum nco ntsoov yog tias tsis yog tag nrho cov ntsiab lus ntev ntev yog tsim sib npaug. Qee qhov sawv cev rau kev tshawb nrhiav tshwj xeeb, hos lwm tus sawv cev ib tug ntau variation ntawm tib lub sij hawm. Txawm li cas los xij, cov ntsiab lus no feem ntau yooj yim rau qeb rau thiab tau txais kev tsheb ntau dua. Cov ntsiab lus ntev-tails kuj tsis tshua muaj kev sib tw, yog li koj yuav muaj txoj hauv kev zoo dua los ntawm qeb siab rau cov ntsiab lus no.

Siv lub cuab yeej hu ua KeywordsFX tuaj yeem pab koj tawm tswv yim thiab txheeb xyuas cov lus tseem ceeb uas cuam tshuam nrog koj lub niche. Nws qhov tshwj xeeb tso cai rau koj nkag mus rau txhua qhov kev lag luam lossis cov neeg tuaj saib lub hom phiaj thiab tau txais cov npe ntawm cov ntsiab lus tseem ceeb. Piv txwv li, yog tias koj lub hom phiaj cov neeg tuaj saib yog cov neeg ua liaj ua teb, Koj tuaj yeem siv KeywordsFX txhawm rau nrhiav cov ntsiab lus ntev-tails ntsig txog kev ua liaj ua teb.

Lwm cov cuab yeej zoo los nrhiav cov lus tseem ceeb ntev yog Google's Autocomplete pab. Cov cuab yeej no pab koj nkag mus rau cov lus tseem ceeb ntev thiab qhia txog kev tshawb nrhiav. Koj tseem tuaj yeem siv Google's “neeg kuj nug” feature kom nrhiav tau cov lus nug zoo sib xws. Qhov no feature qhia txog kev tshawb nrhiav thiab pab koj tsim cov ntsiab lus ntsig txog cov ncauj lus.

Cov ntsiab lus ntev ntev yog txoj hauv kev zoo tshaj plaws los mus cuag cov neeg tshawb nrhiav uas npaj txhij los nqis tes ua. Cov ntsiab lus tseem ceeb no nyuaj rau tshem tawm ntau dua li lawv cov luv luv, uas txhais tau tias koj tuaj yeem nyob qib siab dua rau lawv. Ntxiv nrog rau kev tsom mus ntxiv, long-tail keywords muaj feem ntau yuav tsim kom muaj kev lag luam siab.

Cov ntsiab lus ntev-tails tsis tshua muaj kev sib tw dua li lawv cov sib tw luv thiab lawv tsom mus rau ib qho niche. Lub sij hawm ntev-tail lo lus tseem ceeb los ntawm phau ntawv Ntev Tail los ntawm Chris Anderson, uas qhia tau hais tias yuav luag txhua yam khoom lossis kev pabcuam tuaj yeem muaj kev lag luam niche. Siv cov ntsiab lus ntev-tails los tsom cov niches no tuaj yeem ua rau muaj txiaj ntsig ntau dua thiab muag khoom.

Text optimization rau kev tshawb fawb xyaw

Hauv ntiaj teb kev lag luam online, top-chaw rau Google yog qhov tseem ceeb rau kev ua tiav ntawm lub vev xaib. Nws yuav nce mus ntsib lub vev xaib thiab ua rau muaj kev nug ntxiv. Koj tuaj yeem ua tiav qhov no los ntawm kev siv qee yam kev ntsuas kom zoo. Cov no suav nrog kev hloov kho cov ntsiab lus thiab coding, kom ntseeg tau tias nplooj ntawv muaj nplooj ntawv siab, thiab siv lwm yam SEO tactics.

Ua ntej, koj cov ntsiab lus yuav tsum nyeem tau rau cov neeg tuaj saib. Google's algorithm txheeb xyuas cov ntawv nyeem thiab tsom mus rau cov ntsiab lus uas muaj txiaj ntsig zoo rau nws cov neeg siv. Koj tuaj yeem ua qhov no los ntawm kev sib txuas cov ntsiab lus tseem ceeb nrog cov lus tseem ceeb ntev. Ntxiv mus, koj yuav tsum ua kom koj lub vev xaib yooj yim rau kev taug qab li sai tau.

Koj yuav tsum xav txog cov neeg siv lub hom phiaj thaum sau cov ntsiab lus. Cov neeg siv nyiam luam theej duab cov ntsiab lus lawv pom hauv online, thiab lawv tsis siv sijhawm ntau los nyeem cov ntawv ntev. Yog li ntawd, Nws yog ib qho tseem ceeb uas koj cov ntsiab lus cuam tshuam rau cov lus nug uas tus neeg siv tau sim ua. Los ntawm kev tsom mus rau tus neeg siv lub hom phiaj, koj tuaj yeem ua kom koj txoj hauv kev tau txais qhov chaw tshawb fawb zoo.

SEO tuaj yeem txhim kho koj qhov kev pom hauv online thiab nce koj lub vev xaib. Cov kws tshaj lij SEO muaj ntau xyoo dhau los thiab yuav muab rau koj nrog praxiserprobt cov tswv yim ua tiav rau koj lub vev xaib. Muaj kev pom zoo hauv Google yog qhov tseem ceeb rau koj txoj kev vam meej hauv online. Nrog kev pom zoo, koj tuaj yeem ua rau koj muaj feem tau txais kev tsheb ntau dua, thiab yog li ntawd hloov cov qhua rau hauv cov neeg siv khoom.

Ntxiv rau qhov dav dav SEO, muaj cov txheej txheem tshwj xeeb rau kev tshawb nrhiav hauv zos. Kev tshawb fawb hauv zos optimization yog qhov kev xaiv zoo rau cov lag luam me thiab nruab nrab. Nws pab cov neeg siv khoom hauv zos nrhiav kev lag luam hauv zos. Los ntawm optimizing koj nplooj ntawv rau kev tshawb nrhiav hauv zos, koj lub vev xaib yuav tshwm sim siab dua hauv cov txiaj ntsig kev tshawb fawb hauv zos.

Landingpage optimization yog lwm txoj hauv kev los txhim kho lub vev xaib pom. Txoj kev no suav nrog kev tsim ib nplooj ntawv tshwj xeeb uas tsom rau ib yam khoom lossis kev pabcuam. Qhov no kuj yog ib txoj kev siv nyiaj. Lub hom phiaj ntawm landingpage optimization yog coj cov neeg siv mus rau qhov xav tau ua. Nyob ntawm cov lus nug, hom nplooj ntawv no tuaj yeem hloov kho rau cov khoom lossis cov kev pabcuam uas raug muag.

Lwm cov txheej txheem rau optimizing koj lub vev xaib yog siv RankBrain algorithm. Cov algorithm no siv kev sib txuas ntawm cov ntsiab lus los ntawm tib neeg cov lus thiab tus cwj pwm los txhim kho cov txiaj ntsig kev tshawb fawb. Cov ntsiab lus no ces hloov mus rau hauv lej hu ua vectors. Deep Learning yog lwm qhov tseem ceeb hauv cov txheej txheem no. Kev kawm tob algorithms tuaj yeem tsim cov qauv tshiab thiab kawm los ntawm yav dhau los.

Lub sij hawm zaus

Hauv kev tshawb nrhiav cav optimization, lub sij hawm zaus yog ib qho tseem ceeb. Nws pab cov khoos phis tawj txiav txim qhov cuam tshuam ntawm cov ntaub ntawv thiab xaj lawv los ntawm qhov cuam tshuam. Cov kev tshawb fawb thaum ntxov tau siv cov txheej txheem yooj yim txheeb xyuas raws li lub sij hawm zaus. Vim li no, tib neeg tau qee zaum xav zais cov ntsiab lus ntawm lawv nplooj ntawv kom lawv cuam tshuam ntau dua. Txawm li cas los, niaj hnub sorting algorithms siv ntau pua ntawm lwm yam los xav txog. Thaum lub sij hawm zaus tseem yog ib qho tseem ceeb hauv kev tshawb fawb cav optimization, nws tsis yog ib leeg xwb.

Lub sij hawm zaus yog ib qho qauv lej uas txheeb xyuas qhov zaus ntawm lub ntsiab lus tseem ceeb tshwm hauv daim ntawv. Nws muaj ob yam: tus naj npawb ntawm lub sij hawm cov lus tshwm thiab tus naj npawb ntawm cov lus nyob rau hauv daim ntawv. Ces, lub logarithm “Log 2” yog siv rau ob qho tseem ceeb. Qhov tshwm sim yog qhov cuam tshuam ntawm lub sijhawm tseem ceeb.

Tsuas yog los ntawm nws qhov tseeb, Lub sij hawm zaus yog qhov tseem ceeb hauv kev tshawb fawb cav optimization txheej txheem. Nws yog qhov tseem ceeb hauv kev txiav txim siab seb ib nplooj ntawv tshwj xeeb cuam tshuam rau lo lus tseem ceeb. Lub sij hawm zaus tuaj yeem siv ua ke nrog lwm yam los txheeb xyuas cov ntsiab lus twg los npog hauv koj cov ntsiab lus. Siv lub sij hawm zaus, koj tuaj yeem txiav txim siab cov nqe lus uas koj qhov kev sib tw siv. Qhov no yuav pab koj txheeb xyuas cov ntsiab lus los npog hauv koj tus kheej cov ntsiab lus, thiab txheeb xyuas cov ntsiab lus tseem ceeb rau SEO. Muaj ntau yam cuab yeej thiab cov qauv muaj rau optimizing cov ntsiab lus raws li lub sij hawm zaus. Ntawm lawv yog cov cuab yeej TF * IDF.

Siv lub sij hawm zaus thiab cov ntaub ntawv hloov pauv zaus hauv cov ntsiab lus hauv lub vev xaib yog txoj hauv kev zoo los tsim cov ntsiab lus tseem ceeb. Nws tseem yuav pab koj nrhiav cov ntsiab lus cov tswv yim uas Google xav tias tseem ceeb. Ntxiv rau kev txiav txim siab qhov tseem ceeb ntawm cov lus tseem ceeb hauv cov ntsiab lus, Lub sij hawm zaus kuj tseem pab koj txheeb xyuas cov ntsiab lus uas yog cov ntsiab lus tseem ceeb thiab tsis zoo.

Nyem-Tau-Rate

Nyem-dhau-tus nqi yog qhov tseem ceeb hauv qeb duas rau Google. Cov nplooj ntawv CTR siab dua tau txais qib siab dua thiab cov nplooj ntawv CTR qis tau qis dua. Cov qauv yooj yim rau kev xam CTR yog faib cov naj npawb ntawm nias ntawm qhov kev tshawb fawb los ntawm cov sij hawm uas nws tshwm sim hauv SERPs.

Txhawm rau xam tus nqi click-through, peb yuav tsum xub txiav txim siab seb peb lub hom phiaj yog dab tsi. Lub hom phiaj tuaj yeem yooj yim npaum li kev sau npe rau daim ntawv teev npe. Tom qab ntawd peb faib tus naj npawb ntawm cov neeg tuaj saib hauv lub vev xaib los ntawm tus naj npawb ntawm cov hom phiaj ua tiav. Organic tsheb yog ib tug qhua uas tsaws ntawm peb lub vev xaib los ntawm kev tshawb nrhiav cov lus tseem ceeb thiab tom qab ntawd nyem rau ntawm cov npe.

Qhov zoo tshaj plaws CTR rau lo lus tseem ceeb nyob ntawm kev lag luam, lo lus tseem ceeb, thiab kev tshaj tawm online. Qhov nruab nrab CTR rau cov neeg siv kev pabcuam yog 2.40%, thaum rau kev lag luam raug cai nws yog 1.35%. Zuag qhia tag nrho, qhov nruab nrab CTR rau cov txiaj ntsig tshawb nrhiav them nyiaj rau Google AdWords yog 2%, thiab txhua yam saum toj no yog suav tias yog saum nruab nrab.