SEO optimization – 5 Txoj hauv kev los ua kom zoo dua koj qhov Off-Page SEO

SEO optimization – 5 Txoj hauv kev los ua kom zoo dua koj qhov Off-Page SEO

SEO optimization (Nrhiav cav optimization) yog ib qho khoom lag luam tseem ceeb uas tuaj yeem ua kom koj ncav cuag. Cov neeg siv khoom tau nce siv cov tshuab tshawb nrhiav los nrhiav kev lag luam thiab cov khoom lag luam, thiab qhov no yog qhov tseeb tshwj xeeb ntawm Google. Qhov tseeb, Amazon thiab E-Commerce-Plattformen yog ob qho tib si feem ntau suav hais tias yog cov khoom tshawb fawb xyaw, tab sis Google twb dhau cov platforms no lawm. Yog li ntawd, Yog tias koj tseem tsis tau siv SEO rau koj qhov txiaj ntsig, koj yuav tsum tau txiav txim siab ua li ntawd tam sim no.

Ntsiab Lus - Kev Tshawb Fawb

Nrhiav cav optimization yog ib txoj kev nyuaj. Thaum cov tuam txhab loj nrog cov peev nyiaj lag luam loj tuaj yeem ntiav cov tuam txhab SEO los txhim kho lawv cov vev xaib, beginners yuav tsum sim kom tau lub pob dov lawv tus kheej ua ntej. Kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb ntawm SEO. Los ntawm kev nkag siab cov ntsiab lus ntawm kev tshawb fawb lo lus tseem ceeb, koj tuaj yeem pib optimizing koj lub vev xaib hnub no. Nov yog qee cov lus qhia pub dawb cov cuab yeej uas tuaj yeem pab koj. Siv cov cuab yeej no los txhawb koj lub vev xaib pom kev!

SEMrush suav nrog kev tshawb fawb lo lus tseem ceeb. Cov cuab yeej no yuav pab koj nrhiav cov lus tseem ceeb thiab muab cov ntsiab lus ntawm koj lub vev xaib kev khiav tsheb. Nws tuaj yeem qhia koj txog kev khiav tsheb ntawm cov neeg sib tw thiab koj cov neeg sib tw. Nws tseem yuav qhia koj tias pes tsawg zaus koj cov lus tseem ceeb siv, nrog rau lawv txoj haujlwm sib tw. Koj tuaj yeem tsim cov haujlwm ib leeg los txheeb xyuas cov ntaub ntawv ntxiv. Txhawm rau ua qhov feem ntau ntawm kev tshawb fawb lo lus tseem ceeb, siv SEMrush! Thaum koj tau rub tawm cov cuab yeej no, sau npe rau nws qhov kev sim dawb.

Sistrix yog lwm lub cuab yeej siv. Cov cuab yeej no sib piv cov ntsiab lus ntev-tail thiab luv-tail keywords. Nws kuj muaj lub tswb muaj nuj nqi thiab txheeb xyuas cov ntsiab lus qeb duas thiab pom kev pom. Nws yog pub dawb rau siv thiab muaj nyob hauv German. Nws tsim nyog sim! Koj tuaj yeem tshawb xyuas nws ntawm lawv lub vev xaib lossis rub tawm cov dawb version. Thaum koj tau downloaded lub dawb version, koj yuav muaj lub tswv yim zoo dua ntawm kev tshawb fawb lo lus tseem ceeb npaum li cas rau koj lub vev xaib.

On-Page-SEO

Muaj ob hom tseem ceeb ntawm SEO optimization: On-Page SEO thiab Off-Page SEO. Ob leeg ntawm lawv lub hom phiaj los txhim kho qhov qeb duas ntawm lub vev xaib hauv kev tshawb fawb cav. Siv ob hom kev ua kom zoo tuaj yeem pab koj ua tiav qib siab dua thiab txhawb koj txoj kev lag luam online. On-Page SEO txhim kho lub vev xaib cov yam ntxwv, Thaum Off-Page SEO cuam tshuam nrog kev ua haujlwm SEO off-site. Kev txhawb nqa txhua hli rau SEO cov kev pabcuam feem ntau yog txuas mus ntxiv.

Txawm hais tias ob txoj kev no yog qhov sib ntxiv, lawv tsis tas yuav mus sib koom tes. Sim ua kom zoo dua rau ib lossis lwm yam yam tsis muaj kev tshuaj ntsuam xyuas yuav tsuas ua rau koj lub vev xaib cov ntsiab lus qeb duas thiab txo tus nqi hloov pauv.. Ntxiv rau qhov tseem ceeb ntawm optimizing cov ntsiab lus, on-page SEO kuj yuav siv sij hawm mus rau hauv tus account ceev ntawm lub website tus neeg rau zaub mov lub sij hawm teb. Yog qeeb heev, tej zaum nws yuav tsis raug ranked zoo txaus nyiam cov qhua.

On-Page SEO suav nrog txhua yam ntawm nplooj ntawv. Los ntawm kev xyuas kom meej tias cov ntsiab lus ntawm koj nplooj ntawv yog qhov zoo thiab cuam tshuam, koj tuaj yeem ua kom zoo dua koj qhov chaw rau kev tshawb fawb xyaw thiab ua rau nws siv tau ntau dua. Cov ntsiab lus HTML yog lub tsev thaiv ntawm nplooj ntawv SEO. Lawv suav nrog lub npe ntawm koj lub vev xaib, uas tseem hu ua title tag. Qhov cuam tshuam ntau dua thiab qhia koj lub vev xaib cov ntsiab lus yog, qhov ntau dua nws yuav pom los ntawm kev tshawb fawb xyaw thiab tsav tsheb.

Off-Page-SEO

Off-page SEO yog ib qho tseem ceeb ntawm kev tshawb fawb cav optimization (SEO). Ntxiv nrog rau kev txhawb nqa koj lub vev xaib pom kev, nws kuj pab koj tau txais cov neeg tuaj saib cuam tshuam los ntawm lwm lub vev xaib. Txoj kev no, koj tuaj yeem tsim tsheb ntau dua thiab tau nyiaj ntau dua. Nov yog qee cov tswv yim los txhim kho koj cov nplooj ntawv SEO. Nyeem ntxiv kom paub ntxiv txog cov txheej txheem tseem ceeb no. Nyeem ntxiv kom pom qhov saum toj kawg nkaus 5 cov txiaj ntsig ntawm off-page SEO rau koj lub lag luam.

Kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb rau kev ua tiav kev tshawb fawb cav optimization. Kev tshawb fawb lo lus tseem ceeb yuav pab koj txheeb xyuas cov ntsiab lus koj cov neeg siv los nrhiav koj cov khoom. Cov ntsiab lus tseem ceeb yuav tsum ua raws li cov neeg siv tab tom nrhiav. Cov cuab yeej tshawb fawb lo lus tseem ceeb muaj nyob hauv lub vev xaib los pab koj nrog cov txheej txheem no. Cov ntsiab lus tseem ceeb los txhim kho koj cov qeb duas, tab sis nws tsis txaus los tsuas yog tsom mus rau qhov tseem ceeb tshaj plaws. Koj kuj yuav tsum tau them sai sai rau cov ntsiab lus ntawm koj lub vev xaib. Txoj kev no, Google yuav paub tias koj siv cov lus tseem ceeb.

Off-nplooj SEO cuam tshuam nrog kev siv cov cuab yeej thiab cov tswv yim los txhawb koj lub vev xaib. Koj lub vev xaib lub npe, piav qhia, thiab meta tags tag nrho muaj kev cuam tshuam rau Google qhov qeb duas. Cov ntawv cim npe tseem muab koj nplooj ntawv cov ntsiab lus muaj cai ntau dua thiab tuaj yeem txhawb qhov pom ntawm koj lub vev xaib. Ntxiv rau, lawv txhim kho cov neeg siv kev paub. Google's algorithm nrhiav cov ntsiab lus hauv cov npe cim npe los txiav txim siab seb cov nplooj ntawv cov ntsiab lus cuam tshuam li cas. Los ntawm kev siv SEO kev coj ua, koj yuav tau txais qeb duas zoo dua rau koj lub vev xaib thiab tau nyiaj ntau dua.

LSI Keywords

Thaum koj tab tom nrhiav ib txoj hauv kev los txhawb koj SEO qeb duas, xav txog optimizing koj nplooj ntawv siv LSI lo lus tseem ceeb. Cov no tseem ceeb zoo ib yam li lwm cov lus tseem ceeb, tab sis tsis yog tshwj xeeb rau kev ua kom zoo rau cov lus ntawm tus kheej. LSI cov ntsiab lus tseem tuaj yeem pab koj nyob qib siab dua rau cov ntsiab lus uas cuam tshuam nrog koj cov ntsiab lus tseem ceeb. Koj tuaj yeem siv cov ntsiab lus no hauv cov lus nug, txhais, thiab cov lus qhia kom muaj nuj nqis rau koj cov neeg nyeem.

Ib txoj hauv kev los nrhiav LSI lo lus tseem ceeb yog siv Google cov phiaj xwm lo lus tseem ceeb. Cov cuab yeej no yuav tsim cov ntsiab lus tshawb nrhiav ntsig txog uas koj xav siv. Thaum koj ua li ntawd, koj tuaj yeem saib los ntawm cov txiaj ntsig thiab pom cov twg muaj cov kev tshawb fawb ntau tshaj plaws thiab kev sib tw qis tshaj. Txoj kev no, koj tuaj yeem ua rau koj cov ntsiab lus txaus siab thiab sawv tawm hauv kev tshawb nrhiav. Tom qab tag nrho, koj lub hom phiaj yog kom nyiam cov neeg siv khoom. Tab sis koj yuav ua li cas thiaj nrhiav tau LSI lo lus tseem ceeb tshaj plaws?

Txoj hauv kev yooj yim tshaj plaws los nrhiav LSI lo lus tseem ceeb yog siv Google qhov tshawb nrhiav bar. Thaum twg koj ntaus hauv ib daim duab rau hauv qhov tshawb nrhiav bar, koj yuav pom cov npe ntawm cov ntsiab lus ntsig txog saum cov txiaj ntsig tshawb. Txhawm rau nrhiav cov tswv yim ntxiv rau LSI lo lus tseem ceeb, Koj tuaj yeem siv cov cuab yeej LSI lo lus tseem ceeb. Ob lub cuab yeej no yog LSIKeywords thiab LSIGraph. Nco ntsoov sim ib qho ntawm lawv tawm.

Meta-Keywords

Txawm hais tias feem ntau cov kev tshawb fawb xyaw tsis quav ntsej cov ntsiab lus meta, muaj qee yam txiaj ntsig rau optimizing koj lub vev xaib nrog lawv. Txawm hais tias Meta-keywords tsis tshwm sim hauv cov txiaj ntsig tshawb nrhiav, lawv ua lub luag haujlwm hauv indexing. yav dhau los, lawv yog lub teeb liab tseem ceeb rau kev tshawb nrhiav cav optimization. Ntxiv rau cov npe meta thiab cov lus piav qhia meta, Nws tseem yog ib qho tseem ceeb rau optimize koj lub npe tag kom nce click-los ntawm tus nqi.

Ntxiv nrog rau lub npe tag thiab piav qhia, koj tseem tuaj yeem siv cov ntsiab lus meta los tsom koj cov ntsiab lus ntawm cov neeg siv khoom muaj peev xwm. Kev tshawb fawb tsis ntev los no ntawm kev tshawb fawb cav ua lag luam tau qhia tias 70% ntawm lawv ib txwm los yog yuav luag ib txwm siv txoj kev no los txhim kho lawv cov vev xaib. Kev sau cov npe ntawm cov ntsiab lus meta tuaj yeem pab koj tsom cov pab pawg ntawm cov neeg siv khoom. Koj tuaj yeem tsim meta-keywords manually lossis siv software, tab sis nco ntsoov siv cov lus tseem ceeb cuam tshuam rau koj nplooj ntawv.

yav dhau los, cov neeg lag luam thiab cov kws tshaj lij SEO yuav siv cov ntsiab lus meta los piav txog cov ntsiab lus ntawm nplooj ntawv web. Txawm li cas los, feem ntau cov kev tshawb fawb xyaw pib mus rau theem tawm cov txheej txheem no nyob ib ncig ntawm nees nkaum xyoo dhau los. Los ntawm 2009, Google tau hais meej meej tias nws tsis siv cov ntsiab lus meta-cov ntsiab lus ntxiv lawm. Hnub no, lub vev xaib crawlers tsom mus rau cov ntsiab lus dav thiab cov lus nug tshawb fawb. Txawm tias qhov poob ntawm meta-keywords, lawv siv tseem ceeb heev.

Google kev tshawb fawb hauv tshuab ua haujlwm tau zoo

Optimierung ntawm koj lub vev xaib rau kev tshawb fawb xyaw xws li Google yog qhov tseem ceeb rau kev nce koj lub vev xaib thiab thaum kawg qhov txiaj ntsig ntawm koj txoj kev lag luam. Muaj ntau txoj hauv kev ua qhov no, tab sis cov txiaj ntsig zoo tshaj plaws yog ua cov organic, tsis muaj cov ntsiab lus lag luam. Hauv lwm lo lus, koj tsis tuaj yeem dag lub kaw lus lossis koj pheej hmoo poob koj qhov chaw qeb duas. Ntxiv rau, nws yog qhov zoo tshaj kom tsis txhob siv qhov tsis ncaj ncees lawm optimization tactics, raws li Google yuav ntes tau sai sai no. Hloov chaw, aim rau kev tshawb fawb cav optimization, uas muaj txiaj ntsig zoo rau ob lub tshuab tshawb nrhiav thiab cov neeg siv.

Cov txheej txheem ntawm SEO yog raws li kev tshawb fawb lo lus tseem ceeb. Nws yog ib qho tseem ceeb kom paub tias koj lub hom phiaj cov neeg tuaj saib nrhiav dab tsi, yog li koj tuaj yeem txhim kho koj cov ntsiab lus rau lub hom phiaj no. Google yuav tsuas tso saib cov vev xaib uas muaj cov ntsiab lus cuam tshuam, yog li qhov tseem ceeb ntawm cov lus tseem ceeb tsis tuaj yeem ntxhov siab txaus. Thaum cov txheej txheem no yuav tsum tau siv sijhawm ntau thiab ua siab ntev, nws zoo tsim nyog nws nyob rau hauv lub sij hawm ntev. Yog tias koj tsis paub yuav ua li cas mus txog ntawm koj tus kheej, koj tuaj yeem ntiav ib lub koom haum SEO uas tuaj yeem ua rau koj.

Thaum xaiv cov ntsiab lus, Nco ntsoov tias Google siv E-A-T algorithm. E-A-T stands for Expertise, Txoj cai, Kev ntseeg siab. Yog li ntawd, qhov ntau E-A-T koj lub vev xaib muaj, qhov siab dua nws cov qeb duas yuav. Txoj kev no kuj ua rau cov neeg coob coob uas yuav tau nyem los ntawm koj qhov chaw. Ntxiv mus, nws pab koj kom tau txais cov neeg tuaj saib thiab txhawb kev muag khoom.