Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) yog ib feem tseem ceeb ntawm web marketing. Google nrhiav kev ntseeg siab, xws li kev txheeb xyuas, rooj sab laj, thiab blog lus. Kev ua haujlwm zoo ntawm cov neeg siv nyob ib puag ncig koj cov ntsiab lus thiab cov khoom lag luam yog lwm txoj hauv kev los tsim kev ntseeg siab hauv koj lub lag luam. Kab lus no yuav hais txog onpage thiab offpage optimization txheej txheem. Ntxiv rau, peb yuav saib qhov tseem ceeb ntawm lo lus tseem ceeb-Eintragungen hauv Metatags. Thaum kawg, peb mam li kov qhov tseem ceeb ntawm Google-Ranking.

Onpage Optimization

Nrhiav cav optimization, los yog SEO, koom nrog kev hloov pauv qhov tob rau cov ntsiab lus ntawm koj lub vev xaib txhawm rau txhim kho nws rau kev tshawb fawb xyaw. Qhov tseem ceeb tshaj plaws SEO yam los kho yog Meta-Title thiab sab hauv Uberschriftenstruktur. Cov kev hloov no tau ua nrog kev pab ntawm SEO-style sau, raws li kev tshawb fawb ntawm cov ntsiab lus tseem ceeb. Thaum cov kev hloov no tau ua tiav lawm, koj yuav tsum tau hloov kho qhov kev ua kom zoo onpage kom tswj tau koj qhov kev tshawb fawb cav qib siab.

Lwm nam ntawm onpage optimization tsom rau cov qauv URL. Nrog rau cov metatag robots “noindex” ntawm nplooj ntawv yog ib qho tseem ceeb tshaj plaws SEO kev coj ua. Qhov no yuav tiv thaiv koj lub vev xaib los ntawm kev tshwm sim hauv kev tshawb nrhiav cov nplooj ntawv uas tsis muaj cov ntsiab lus. Kev siv tau yog lwm qhov tseem ceeb thaum tsim lub vev xaib niaj hnub no. Cov duab siv ntau zaus yog cov qauv yooj yim ntawm cov uas tau siv yav dhau los. Qhov no yuav ua kom cov nplooj ntawv ua haujlwm. Ntxiv rau, Tej zaum koj yuav xav hloov cov ntawv thov JavaScript nrog cov yooj yim dua.

Lwm qhov kev tivthaiv ntawm nplooj ntawv SEO cuam tshuam nrog ua rau koj qhov chaw yooj yim rau kev tshawb nrhiav cav bots kom nkag siab. Qhov no pab lawv nkag siab cov ntsiab lus ntawm koj lub vev xaib zoo dua, uas nyob rau hauv lem yuav ua rau kom koj lub vev xaib muaj feem yuav pom nyob rau hauv thawj peb nplooj ntawv ntawm kev tshawb fawb. Qhov no yog ua tiav los ntawm kev siv cov ntsiab lus tseem ceeb thiab cov ntsiab lus thoob plaws hauv koj lub vev xaib. Thaum nws los txog rau kev sau ntawv rau kev tshawb fawb xyaw, cov ntsiab lus yog huab tais! Thiab SEO onpage optimization yuav ua rau koj lub vev xaib yooj yim nyeem thiab tshawb nrhiav cov ntsiab lus.

Offpage Optimization

Offpage SEO yog ib feem tseem ceeb ntawm kev tshawb fawb cav optimization. Nws tsom rau cov txheej txheem uas nyob sab nraud ntawm lub vev xaib, tab sis tseem tuaj yeem txhim kho lub vev xaib qeb duas. Qee txoj hauv kev no suav nrog kev tsim txuas thiab kev tswj hwm lub koob npe nrov. Los ntawm kev txheeb xyuas qhov zoo thiab qhov ntau ntawm cov kev sib txuas, koj tuaj yeem tau txais kev nkag siab txog hom kev sib txuas los tsim thiab siv lawv li cas. Txhawm rau txhim kho koj lub vev xaib rau offpage SEO, koj yuav tsum tsom rau backlinks los ntawm cov vev xaib cuam tshuam.

Nrhiav cav optimization, tseem hu ua SMO, tsom rau cov txiaj ntsig tshawb nrhiav organic. Lub hom phiaj yog ua kom koj lub vev xaib tshwm sim hauv qhov kev tshawb fawb cav tsis tau them rau kev tshaj tawm. Ob hom SEO koom nrog ua rau koj lub vev xaib zoo rau kev tshawb fawb xyaw siv qhov tob hauv cov qauv thiab kev hloov kho.. Txawm li cas los, offpage optimization tsom rau cov ntsiab lus thiab ua kom yooj yim nrhiav. Koj yuav tsum xav txog ob hom SEO thaum txiav txim siab uas yuav ua haujlwm rau koj lub vev xaib.

SEO yog cov txheej txheem txuas ntxiv thiab tuaj yeem siv sijhawm ntau lub hlis los qhia cov txiaj ntsig. Txawm hais tias tsis muaj sijhawm teem sijhawm rau SEO, koj yuav tsum cia siab tias yuav pom cov txiaj ntsig hauv peb mus rau rau lub hlis. Tom qab ntawd, Cov txiaj ntsig ntawm koj lub vev xaib SEO ua haujlwm yuav pom tseeb. SEO yog ib qho kev lag luam online zoo tshaj plaws, thiab nws muaj pov thawj muaj peev xwm ua tau. Ntxiv nrog rau cov txheej txheem, qhov offpage optimization suav nrog kev tshaj xov xwm.

Cov ntsiab lus nkag hauv meta tags

Google tau tsis quav ntsej cov ntsiab lus metatag rau xyoo. Lawv tsis pom qhov yuav tsum tau hloov lawv txoj cai sai sai. Yog li, Yuav ua li cas peb siv lo lus tseem ceeb hauv peb cov nplooj ntawv web? Nov yog qee yam uas yuav tsum xav txog:

Google-Ranking

Nrhiav cav optimization (SEO) yog tus txheej txheem ntawm kev txhim kho lub vev xaib qeb duas hauv kev tshawb fawb xyaw xws li Google thiab Yahoo! Nws tsom mus rau txoj kev uas lub vev xaib saib thiab nthuav tawm hauv cov txiaj ntsig tshawb fawb. Thaum cov txheej txheem no tseem ceeb heev rau kev nce koj lub vev xaib kev khiav tsheb, Nws tseem yog ib qho tseem ceeb rau kev khaws koj cov npe saum toj kawg nkaus. Tshawb nrhiav cav optimization yuav tsum tau hloov kho tas li thiab tsom xam. Cov cuab yeej zoo li Sistrix, Google Analytics, thiab Google Search Console yog ib qho kev pab zoo hauv cov txheej txheem no.

Nws yog ib qho tseem ceeb kom paub tias koj cov neeg siv khoom tab tom nrhiav dab tsi thaum tshawb nrhiav khoom lossis kev pabcuam. SEMrush muab kev sib tw thiab kev lag luam tshawb fawb. Google dominates web searches nyob rau hauv ntau lub teb chaws. Hauv Lus Askiv, Google yog saib los ntawm 88 feem pua ​​ntawm cov neeg siv web. Txhawm rau kom koj lub vev xaib nyob rau sab saum toj ntawm cov txiaj ntsig tshawb fawb, xyuas kom meej tias koj cov ntsiab lus yog nyeem tau thiab nkag tau raws li qhov ua tau. Ua li no, siv SEMrush, uas tuaj yeem pab koj txiav txim siab koj cov neeg sib tw’ qeb duas.

Thaum SEO tseem ceeb heev rau koj lub vev xaib pom, koj yuav tsum tau ua ntau tshaj li them rau cov txiaj ntsig. Koj yuav tsum muaj peev xwm txhawb nqa kev cog lus mus sij hawm ntev rau cov txheej txheem. SEO yog qhov kev coj ua lag luam ruaj khov uas xav tau sijhawm txaus thiab lub zog. Kev sib tw SEO ua tau zoo tuaj yeem pab koj tau txais cov tsheb khiav koj xav tau, thaum tseem tsim kom muaj kev noj qab haus huv rov qab los ntawm koj cov peev txheej. Tab sis tsis txhob dag los ntawm nws cov koob meej.

Off-Page Optimization

Off-page optimization yog hais txog cov tswv yim uas tau ua los txhim kho lub vev xaib kev tshawb nrhiav cav qeb sab nraud ntawm nws tus kheej lub vev xaib. Off-page optimization cov txheej txheem suav nrog kev txuas sab nraud, xws li blog directory thiab forum signatures, thiab nce domain authority. Lub hom phiaj ntawm off-page SEO yog kom tau txais kev tso kawm siab dua li koj cov neeg sib tw. Off-page optimization yog ib qho ntawm ob lub hauv paus ntawm SEO. Nov yog peb txoj hauv kev los txhim kho koj qhov chaw qeb duas:

Off-page optimization: Ntxiv nrog rau cov lus hais saum toj saud, muaj lwm txoj hauv kev los txhawb lub vev xaib qeb duas, suav nrog kev tsim cov blog lossis social media profile. Off-page optimization yog ib txoj hauv kev lag luam hauv lub ntiaj teb offline thiab yog qhov tseem ceeb rau kev ua tiav qib siab tshawb nrhiav. Koj tuaj yeem nce koj lub vev xaib qeb duas ntawm Google's Poiske los ntawm kev txhim kho koj cov ntsiab lus.

Cov ntawv xa tuaj: Cov ntawv xa tuaj muaj ntau yam txiaj ntsig, xws li backlinks thiab sau bios. Yog tias koj lub vev xaib raug hais hauv ib tsab xov xwm, koj tuaj yeem suav nrog qhov txuas rau nws hauv koj tus sau bio. Cov tswv yim no yuav ua rau koj lub vev xaib muaj nyob hauv online thiab txhawb kev khiav tsheb, tab sis nws kuj yuav ua rau koj raug nplua los ntawm Google. Backlinks yog ib feem tseem ceeb ntawm nplooj ntawv SEO, raws li lawv qhia lub site txoj cai.

On-Page Optimization

Nrhiav cav optimization (SEO) yog ib feem tseem ceeb ntawm txhua qhov kev lag luam hauv online, seb koj tab tom sim nyiam cov neeg siv khoom ntau dua rau koj lub vev xaib lossis txhawb koj lub hom phiaj kev paub. Thaum nws tuaj yeem ua tau los ntawm amateur, cov kev pabcuam SEO muaj kev txawj ntse thiab cov cuab yeej xav tau los txhawb koj lub vev xaib qeb duas. Tus nqi ntawm cov kev pabcuam SEO tuaj yeem nyob ntawm ntau pua mus rau txhiab nyiaj hauv ib hlis. Nyeem rau kom paub ntau ntxiv txog kev ua kom zoo ntawm nplooj ntawv.

Cov txheej txheem ntawm SEO yog qhov ntev, yuav tsum tau ua siab ntev thiab tso siab rau tus neeg muab kev pab. Thaum nws muaj tseeb tias koj tuaj yeem nce koj qhov chaw qeb duas ib hmos, nws yuav siv sijhawm los tsim ROI. Nws xav tau ntau lub vev xaib hloov pauv thiab tsuas yog tuaj yeem ua nrog rau lwm yam kev lag luam hauv online. Rau cov uas nrhiav tau tam sim ntawd, search engine advertising yog txoj kev mus. Txoj kev tshaj tawm no muab kev khiav tsheb dawb thiab them nyiaj rau lub vev xaib.

On-page optimization tsom mus rau kev txhim kho cov cim qhia tias kev tshawb fawb xyaw xws li Google nrhiav thaum qeb ib nplooj ntawv. Nws yog ib tug complex txheej txheem, koom nrog ntau ntau yam uas mus deb dhau ntawm meta tags thiab lo lus tseem ceeb. Thiab vim nws koom nrog ntau yam, on-page optimization tuaj yeem ua haujlwm nyuaj. Yog tias koj tsis paub yuav pib li cas, Nov yog qee cov lus qhia tseem ceeb tshaj plaws. Nws tsis coj tus kws tshaj lij SEO los ua lub vev xaib zoo dua rau kev tshawb fawb xyaw.