Onpage thiab Offpage SEO

Onpage thiab Offpage SEO

Nrhiav cav optimization, kuj hu ua SEO, yog tus txheej txheem ntawm kev txhim kho koj qhov chaw qeb duas hauv kev tshawb fawb xyaw. Nrog cov txheej txheem SEO tsim nyog, koj tuaj yeem ua rau koj lub vev xaib tshwm sim siab dua hauv kev tshawb nrhiav cav. Cov txheej txheem no suav nrog Onpage Optimization thiab Offpage Optimization. Nyeem rau kom paub ntau ntxiv txog ob qho no. Cov npe hauv qab no yog qee cov lus qhia rau ob leeg. Xyuas kom tseeb tias koj siv txhua txoj kev ua tau zoo. Tom qab tag nrho, nws yog koj lub vev xaib!

Onpage Optimization

Onpage-Optimierung bei SEO yog kev siv cov kev ntsuas thiab kev ntsuas qhov tob ntawm nplooj ntawv web, npaj los txhim kho nws cov qeb duas hauv kev tshawb fawb. Nws suav nrog yam xws li nplooj qauv, duab faib, thiab formatting. Cov txheej txheem optimization ntawm nplooj ntawv ntau dua koj siv, qhov siab dua koj qhov chaw yuav raug ntaus nqi hauv kev tshawb fawb. Nov yog qee cov lus qhia kom ua tiav Onpage-Optimization zoo dua. Koj yuav tsum siv lawv rau hauv koj cov ntsiab lus ua haujlwm txhua hnub.

Thawj kauj ruam hauv onpage optimization yog qhov tseeb, paj ntaub. Lub hom phiaj yog los muab kev paub zoo rau cov neeg siv thaum nthuav tawm cov ntsiab lus cuam tshuam. Onpage optimization muaj ntau yam, suav nrog kev tshawb fawb lo lus tseem ceeb thiab hloov pauv ncaj qha rau koj lub vev xaib. Lub hom phiaj tseem ceeb yog muab kev paub zoo rau cov neeg siv thaum tseem ua rau lub vev xaib tshawb nrhiav tus phooj ywg zoo. Thaum onpage-Optimization cov tswv yim tuaj yeem txhim kho koj qhov kev tshawb fawb cav qeb duas, lawv tsis tuaj yeem hloov qhov kev txawj ntse ntawm tus kws tshaj lij SEO uas tsim nyog.

Cov ntsiab lus zoo tshaj plaws yog qhov tshwj xeeb thiab muab txiaj ntsig rau cov neeg siv. Yog tsis muaj, nws yuav tsis zoo nyob rau hauv cov kev tshawb fawb xyaw. Hloov chaw, cov ntsiab lus yuav tsum muaj nuj nqis rau tus nyeem ntawv thiab phim lawv lub hom phiaj. Cov ntsiab lus tseem ceeb dua tus neeg siv pom, qhov siab dua qhov chaw yuav rank. Ntxiv mus, cov ntsiab lus yuav tsum tsis txhob ua raws lo lus tseem ceeb dichtes lossis ntev dhau. Cov ntsiab lus yees duab thiab duab tuaj yeem ua lub luag haujlwm tseem ceeb hauv SEO. Nws qhov tseem ceeb tsis tuaj yeem ntxhov siab txaus.

Ntawm cov txheej txheem ntau yam ntawm SEO, onpage optimization plays lub luag haujlwm tseem ceeb. Cov ntsiab lus yuav tsum muaj ntaub ntawv thiab muaj cov duab cuam tshuam, infographics, thiab ntawv. Nws kuj yuav tsum tsis pub muaj cov ntsiab lus duplicate. Nco ntsoov tias koj paub raws nraim li cas koj cov neeg sib tw ua SEO. Los ntawm kev paub koj cov neeg sib tw ua dab tsi, koj tuaj yeem txhim kho koj lub vev xaib qeb duas hauv Google. Tej zaum nws yuav zoo li ib txoj haujlwm yooj yim, tab sis nws tuaj yeem yog ib feem tseem ceeb ntawm koj lub tswv yim tag nrho.

Onpage-Optimierung yog txheej txheem uas hloov tas li. Nws yeej tsis yog ib “kawg ntawm lub ntiaj teb no” xwm txheej. Koj yuav tsum txheeb xyuas cov xwm txheej tam sim no ntawm kev ua lag luam thiab qhov kev cia siab thiab kev xav ntawm koj cov neeg tuaj saib. Thaum koj tau ua tiav qhov no, koj tuaj yeem nyob saum cov txiaj ntsig tshawb nrhiav. Tab sis txawm tias qhov hloov pauv tas li, Nws yog ib qho tseem ceeb kom nco ntsoov tias SEO yog cov txheej txheem dynamic thiab yeej tsis tso tseg.

Offpage Optimization

Offpage SEO yog txhua yam hais txog kev txhim kho koj lub vev xaib hauv txoj hauv kev uas nce nws qib hauv kev tshawb fawb cav. Tsis zoo li onpage optimization, uas yog hais txog kev muab cov ntsiab lus tseem ceeb rau hauv cov ntsiab lus, offpage SEO tsom rau txoj hauv kev uas txhim kho lub vev xaib qhov chaw nyob sab nraud ntawm lub vev xaib. Qhov no suav nrog kev siv social media, blogs, thiab cov ntaub ntawv xa tawm. Thaum kev ua kom zoo ntawm nplooj ntawv yog qhov tseem ceeb, nws tsis txaus los txhawb koj qhov kev tshawb fawb cav qeb duas. Nws tseem ceeb heev kom suav nrog backlinks thiab.

Offpage optimization siv cov tswv yim xws li kev tawm tswv yim thiab cov qhua blogging los tsav tsheb thiab tsim kev sib raug zoo txuas. Los ntawm kev koom nrog hauv zej zog hauv online thiab tawm tswv yim rau lwm qhov chaw, koj tuaj yeem tsim cov kev sib txuas uas yuav tsav tsheb mus rau koj lub vev xaib. Nws yuav ua rau koj lub vev xaib qeb duas thiab nyiam cov neeg tuaj saib ntau dua. Yog xav paub ntxiv txog offpage optimization, nyeem rau. Peb tau piav qhia txog qee txoj hauv kev tshaj plaws hauv qab no. Rau kev pab ntxiv, saib SEO 101.

Lub tsev txuas yog kab tias nrov tshaj plaws ntawm nplooj ntawv optimization txheej txheem. Lub hom phiaj ntawm lub tsev txuas yog tsim cov kev sib txuas sab nraud uas taw tes rau koj lub vev xaib. Lub hom phiaj tseem ceeb ntawm txoj kev no yog kom nyob qib siab dua koj cov neeg sib tw. Lub rooj sab laj kos npe thiab cov npe blog yog qhov chaw zoo los pib tsim lub backlink rau koj lub vev xaib. Lwm cov tswv yim sib txuas tsim muaj txiaj ntsig suav nrog lub rooj sib tham kos npe thiab lub kaus mom dawb lub tsev. Thaum nws los txog rau offpage optimization, xav loj!

Off-nplooj SEO suav nrog kev txuas lub tsev thiab cov ntsiab lus lag luam. Txuas lub tsev pab txhawm rau nce koj lub vev xaib qeb duas los ntawm qhia Google seb lwm tus neeg xav li cas txog nws. Cov neeg feem ntau hais thiab siv cov ntsiab lus lawv pom muaj txiaj ntsig. Cov khoom lag luam zoo kuj tseem nyiam cov lus xa mus los ntawm cov neeg siv khoom zoo siab. Ib qho kev ua tau zoo ntawm nplooj ntawv optimization zoo tuaj yeem ua rau koj cov qeb duas. Tab sis ua ntej peb tham txog yuav ua li cas cov txheej txheem kev ua kom zoo tshaj plaws no ua haujlwm, xav txog qhov no:

Tus yuam sij rau kev sib txuas ua haujlwm zoo yog qhov sib xws. Nws yog ib qho tseem ceeb kom muaj cov ntaub ntawv NAP zoo ib yam. Yog tias koj muaj lub vev xaib uas muaj lub npe txawv dua li ntawm koj lub vev xaib, Nws yog qhov tsis zoo uas nws yuav nyob qib siab ntawm kev tshawb nrhiav. Qhov no tseem ceeb tshwj xeeb tshaj yog rau cov lus tseem ceeb hauv zos, xws li cov kav dej hauv New York. Ntxiv mus, Cov ntawv ceeb toom tuaj yeem pab txhawb koj lub vev xaib qhov chaw tshwj xeeb qeb duas. Ntxiv rau qhov txuas rau koj lub vev xaib, koj tuaj yeem thov lub npe hom ntawm cov blogs thiab social media.

On-page optimization

On-nplooj SEO hais txog cov kev ntsuas coj los ua kom zoo dua cov nplooj ntawv web rau kev tshawb fawb cav. Cov txheej txheem ua rau cov nplooj ntawv yooj yim dua rau kev tshawb fawb cav bots kom nkag siab thiab muab kev saib ua ntej rau cov neeg siv ntawm nplooj ntawv cov ntsiab lus. Nws yuav tsum tau ua nrog lub philosophy uas “cov ntsiab lus yog huab tais.”

On-page SEO suav nrog ntau yam ntsiab lus, suav nrog cov npe tag, cov ncauj lus, thiab alt text. Thaum ua tiav lawm, on-nplooj SEO tuaj yeem txhim kho lub vev xaib tshawb nrhiav cav qeb duas thiab txhim kho cov neeg siv kev paub thaum mus xyuas lub xaib. Ib lub vev xaib uas muaj kev sib txuas zoo ntawm cov npe cim npe, meta tags, thiab cov ntsiab lus muaj feem ntau yuav raug ntaus nqi hauv cov txiaj ntsig tshawb fawb. Siv cov ncauj lus thiab cov lus piav qhia meta yog lwm qhov tseem ceeb ntawm nplooj ntawv SEO.

Google muaj cov ntsiab lus staggering – ze li ntawm 49 billion nplooj ntawv web thiab upwards ntawm 2 lab blog posts – thiab yog tias tag nrho cov ntsiab lus ntawd tsis tau ua kom zoo, nws yuav siv sij hawm mus ib txhis los nrhiav nws! Yog li kev tshawb fawb xyaw xav tau kev pab nrhiav koj cov ntsiab lus. Lub tswv yim zoo ntawm nplooj ntawv SEO yuav xyuas kom meej tias koj lub vev xaib pom tau rau ntau tus neeg li sai tau. Yog tias koj tsis optimize koj qhov chaw kom raug, koj tsis tuaj yeem cia siab tias yuav ncav cuag qhov kawg ntawm qhov kev tshawb nrhiav.

Thawj kab lus yuav tsum muaj lub ntsiab lus tseem ceeb, uas yuav pab tshawb nrhiav algorithm txiav txim siab seb cov ntsiab lus koj nplooj ntawv yog dab tsi. Yog koj nplooj ntawv hais txog dev, tom qab ntawd koj yuav tsum hais txog qhov sib txawv thiab hom dev. Yog tsis muaj cov kev optimizations, koj nplooj ntawv yuav tsis raug ranked rau lub hom phiaj lo lus tseem ceeb. Cov ntsiab lus yuav tsum tau ua kom zoo rau lub ntsiab lus tseem ceeb. Thaum qhov no zoo li yooj yim, Nws yog ib qho tseem ceeb kom paub tseeb tias koj cov ntsiab lus zoo rau kev tshawb nrhiav cav algorithm thiab cov ntsiab lus tseem ceeb.

Koj yuav tsum tau ua kom paub tseeb tias koj qhov chaw yog mobile-phooj ywg. Google nyiam cov vev xaib uas thauj khoom sai dua ntawm cov khoom siv mobile. Kev siv cov ntsiab lus kom raug thiab hloov pauv cov xov xwm yog qhov tseem ceeb rau kev ua kom zoo ntawm mobile. Ntxiv thiab, xyuas kom meej tias tag nrho cov peev txheej yog nkag tau thiab tshawb nrhiav cav kab laug sab tuaj yeem nyeem thiab ntsuas lawv. Lub vev xaib mobile-phooj ywg yooj yim dua los hloov kho thiab tswj xyuas. Qhov no tuaj yeem ua rau koj qhov qeb duas thiab kev khiav mus rau koj lub vev xaib. Cov lus piav qhia meta pab tus neeg tshawb nrhiav nkag siab tias nplooj ntawv hais txog dab tsi.

Off-page optimization

Off-page SEO tuaj yeem txhim kho koj qhov kev tshawb fawb cav qeb duas hauv ntau txoj hauv kev. Ntxiv rau qhov backlinks, cov txheej txheem no pab ua kom koj lub hom phiaj muaj nyob hauv online. Txawm hais tias SEO tsis yog txheej txheem thaum hmo ntuj, kev siv dag zog ib txwm yuav them nyiaj dhau sijhawm. Yog tias koj tuaj yeem ua raws li txoj kev npaj, koj tuaj yeem cia siab tias koj lub xaib yuav nce mus rau sab saum toj ntawm nplooj ntawv Google cov txiaj ntsig. Tab sis koj yuav ua li cas txhim kho koj cov nplooj ntawv SEO? Kab lus no yuav muab qee cov lus qhia zoo rau koj.

Ua ntej, off-nplooj SEO pab cov kev tshawb fawb xyaw paub dab tsi lwm tus neeg hais txog koj lub vev xaib. Google xav tias koj muaj cov ntsiab lus zoo, uas nws yuav tsum, vim tib neeg tsuas yog siv thiab hais cov chaw uas muaj cov khoom siv tau zoo thiab pheej yig. Txoj hauv kev zoo tshaj los yeej cov neeg siv khoom yog tsim cov khoom lag luam zoo. Thaum tib neeg nyiam qhov lawv pom, lawv yeej yuav qhia nws rau lwm tus. Tias yog vim li cas off-page SEO tseem ceeb heev.

Qhov thib ob tseem ceeb tshaj plaws ntawm off-page SEO yog txuas lub tsev. Siv lub tswv yim tsim txuas, koj tuaj yeem tsim thiab tshaj tawm cov ntsiab lus tseem ceeb ntawm lwm lub vev xaib uas txuas rau koj li. Cov kev sib txuas no tuaj yeem ua rau koj lub vev xaib tag nrho txoj cai, uas yog qhov tseem ceeb rau kev vam meej off-page SEO. Los ntawm kev tsom mus rau qhov zoo dua li qhov ntau, off-nplooj SEO tuaj yeem muaj kev cuam tshuam loj heev rau koj lub vev xaib kev khiav tsheb thiab qeb duas. Thaum koj tau tsim lub koob npe zoo thiab muaj qee cov ntsiab lus zoo, koj tuaj yeem pib tsim cov ntawv txuas ntxiv.

Qhov thib peb thiab zaum kawg lub ntsiab ntawm off-page SEO yog siv cov kev sib txuas. Google siv backlinks los txiav txim siab lub vev xaib tus nqi thiab qib. Ntau backlinks txhais tau tias muaj qib siab dua ib qho uas tsis muaj kev hais hauv online. Cov tshuab tshawb nrhiav siv cov ntaub ntawv no los txiav txim siab qhov zoo ntawm koj lub vev xaib thiab koj nplooj ntawv qhov cuam tshuam. Tsis muaj off-page optimization, koj nplooj ntawv yuav dhau los ua ib “tsis qhia.”

Hauv cov ntsiab lus, off-page SEO yog qhov tseem ceeb rau kev ua tiav kev tshawb fawb cav optimization. Nws yog txoj hauv kev zoo tshaj plaws los txhim kho koj qhov qeb duas yam tsis tas yuav hloov kho cov ntsiab lus ntawm koj lub vev xaib. Off-page SEO cov txheej txheem koom nrog kev txuas hauv tsev, social media posts, thiab lwm yam web mentions. Kev siv cov tswv yim no yuav pab tshawb fawb cav nkag siab txog koj lub vev xaib thiab txhawb koj txoj cai, ntseeg, thiab qhov cuam tshuam. Thiab, nws yog dawb! Yog li koj tseem tos dab tsi? Pib siv cov tswv yim no niaj hnub no!