Yuav Ua Li Cas Optimize Koj Lub Vev Xaib rau Kev Tshawb Fawb

Thaum tus neeg siv tshawb nrhiav cov ntaub ntawv ntawm ib lub ncauj lus tshwj xeeb, Google yuav tsum txheeb xyuas ntau txhiab tus nplooj ntawv web. Lub tshuab tshawb nrhiav siv algorithms los ntsuas qhov cuam tshuam ntawm cov ntaub ntawv muab. Yog tias tus neeg siv tshawb nrhiav ib lub ntsiab lus, Google yuav muab qhov tseem ceeb rau cov txiaj ntsig raws li lawv qhov cuam tshuam rau lub ntsiab lus. Qhov no txhais tau hais tias koj yuav tsum ua kom zoo dua koj lub vev xaib kom nce qhov yuav tshwm sim uas koj cov ntsiab lus yuav pom.

Lo lus tseem ceeb-Stuffing

Keyword stuffing yog ib qho txheej txheem SEO uas tau nyob ib puag ncig rau xyoo. Qhov kev coj ua no yog ib zaug ua raws li SEO tactic, tab sis tam sim no, cov kev tshawb fawb xyaw yog ntau sophisticated. Google tau hloov kho lawv cov algorithms kom zoo dua txiav txim siab qhov tseeb ntawm koj cov ntawv, ua keyword stuffing ib unnatural xyaum.

Keyword stuffing yog cov txheej txheem tsis zoo uas yuav tsis txhim kho koj lub vev xaib qeb duas. Ntxiv rau qhov txo qhov nqi ntawm koj cov ntsiab lus, nws kuj tsis nyeem tau. Qhov kev coj ua no yuav tsis pab koj kom tau txais kev tshawb fawb cav qib siab, thiab yuav tsis nyiam cov neeg siv khoom muaj peev xwm. Tsis tas li ntawd, qhov tsis muaj kev nyeem tau yuav ua rau txo qis kev hloov pauv.

Hmoov zoo, muaj ntau yam kev xaiv rau lo lus tseem ceeb stuffing. Tsis txhob sim ua kom koj cov qeb duas los ntawm kev siv cov ntsiab lus loj, koj tuaj yeem tsom mus rau kev sau cov ntsiab lus uas yuav txaus siab rau koj cov neeg nyeem. Los ntawm kev siv ntau yam OnPage-SEO cov cuab yeej, koj tuaj yeem txhim kho koj cov nplooj ntawv yam tsis tas siv lo lus tseem ceeb.

Ntxiv nrog rau lo lus tseem ceeb stuffing, Lwm cov txheej txheem SEO uas tau ua pov thawj tias tsis muaj txiaj ntsig yog cramming koj cov ntawv nrog cov ntsiab lus. Txawm hais tias nws yuav ua haujlwm yav dhau los, cov tshuab tshawb nrhiav tau ntau dua tam sim no thiab nkag siab tib neeg cov lus thiab kev sib txuas lus. Lawv paub tias nws zoo dua los siv cov lus sib piv thiab umschreibungs dua li cov ntsiab lus. Ntxiv mus, cov kev tshawb fawb xyaw tsis xav nyeem ib pawg ntawm cov ntsiab lus hauv cov ntawv tsis zoo; lawv xav tau cov ntsiab lus ntuj.

Cloaking

Cloaking yog ib txoj hauv kev zoo tshaj plaws ntawm nplooj ntawv web uas tso cai rau koj nthuav tawm ob nplooj ntawv sib txawv rau cov neeg siv thiab tshawb fawb xyaw. Nws tso cai rau koj los muab cov ntsiab lus sib txawv rau cov qhua raws li lawv qhov chaw nyob IP, thiab nws tso cai rau koj los txhawb koj qhov qeb duas los ntawm kev ntxiv cov ntsiab lus ntxiv rau lub xaib. Cloaking yog ua los ntawm kev siv ib tsab ntawv uas phim tus qhua tus IP chaw nyob nrog tus neeg siv-tus neeg saib xyuas kab ntawv. Cov ntawv ces thauj khoom sib txawv ntawm nplooj ntawv thaum tus neeg siv thov tib nplooj ntawv hauv lawv qhov browser.

Thaum txoj kev no yog qhov yooj yim rau kev siv, nws ua txhaum txoj cai tshawb fawb cav. Google, piv txwv, muaj kev cai nruj heev tiv thaiv cov websites cloaking. Cov chaw no tuaj yeem raug teev npe dub los ntawm lub tshuab tshawb nrhiav, uas txhais tau hais tias lawv cov ntsiab lus tsis qhia rau lwm tus neeg siv. Ntxiv rau, muaj lwm qhov cuam tshuam rau kev siv cloaking software.

Cloaking koj lub xaib kuj tseem tawm tsam Google Cov Lus Qhia Webmaster, thiab nws yuav ua rau koj raug nplua. Yog tias Google nrhiav tau, koj yuav poob koj cov organic tsheb thiab qeb duas, thiab tej zaum koj yuav txawm raug txwv los ntawm lub tshuab tshawb fawb tag nrho. Hmoov zoo, muaj cov phiaj xwm rov qab uas tuaj yeem pab koj rov qab taug qab thiab khaws koj lub vev xaib nyob rau sab saum toj ntawm kev tshawb fawb xyaw. Nrog txoj cai coding paub thiab kev pab kws tshaj lij, koj tuaj yeem kho koj lub vev xaib SEO teeb meem.

Cloaking yog txheej txheem SEO uas tso cai rau koj los tsim ob lub vev xaib ntawm lub vev xaib. Ib tug version yog qhia rau tib neeg tuaj xyuas, thiab lwm yam yog qhia rau kev tshawb fawb cav bots. Lub tswv yim no muaj ntau yam txiaj ntsig, tab sis nws suav hais tias yog tsis ncaj ncees. Thaum nws tuaj yeem pab koj lub vev xaib qeb duas hauv cov txiaj ntsig tshawb fawb, nws kuj tseem suav tias yog kev ua txhaum cai ntawm Google's Webmaster Guidelines.

Txuas-Structureing

Link-structuring yog ib qho tseem ceeb ntawm SEO thiab yuav tsum tsis txhob raug saib xyuas. Nws tuaj yeem pab koj lub vev xaib kom tau txais kev tshawb fawb cav qib siab dua. Hom kev sib txuas-structured optimization no yuav tsum muaj kev paub txog kev tshawb fawb cav optimization. Muaj ob peb lub hauv paus ntsiab lus uas yuav tsum tau khaws cia hauv siab thaum ua hom SEO no.

Ua ntej, koj lub vev xaib yuav tsum muaj qhov cuam tshuam. Qhov tseem ceeb tshaj koj qhov txuas yog rau koj lub vev xaib, qhov ntau dua koj qhov chaw yuav nyob qib siab dua hauv kev tshawb fawb xyaw. Thib ob, koj lub xaib yuav tsum yog tus neeg siv khoom zoo li sai tau. Rau qhov no, koj yuav tsum optimize cov ntsiab lus ntawm koj lub vev xaib. Ua li no, koj cov neeg tuaj saib yuav muaj feem yuav ntseeg koj lub vev xaib.

Tom ntej no, koj lub vev xaib yuav tsum muaj cov lus piav qhia meta tag. Ib qho lus piav qhia meta tag yuav ua rau nws yooj yim dua rau kev tshawb fawb xyaw kom pom koj cov nplooj ntawv SEO. Qhov no yog qhov tseem ceeb vim tias cov neeg siv tuaj yeem tshawb nrhiav ntau nplooj ntawv SEO hauv ib lub npe. Lwm qhov txiaj ntsig ntawm txoj kev txuas-txheej txheem no yog tias nws tuaj yeem ua haujlwm tau. Automated meta tags tuaj yeem tsim raws li koj cov ntsiab lus, uas yuav ua rau navigation yooj yim dua rau koj cov neeg siv lub vev xaib.

SEO yog qhov tseem ceeb rau koj lub vev xaib thiab tuam txhab. Cov neeg siv khoom tau nce mus rau kev tshawb fawb xyaw kom pom cov khoom thiab cov kev pabcuam. Thaum Google yog lub tshuab tshawb nrhiav nrov tshaj plaws, Amazon tau dhau los ua lub platform nrov rau kev tshawb nrhiav khoom. Cov yav tas txawm tau dhau Google hauv cheeb tsam no.

Cov neeg siv-phooj ywg

SEO optimization yog ib feem tseem ceeb ntawm lub vev xaib kev vam meej. Yog tias koj lub vev xaib qeeb thiab nyuaj rau kev taug qab, koj cov neeg tuaj saib muaj feem yuav tawm mus. Tsis tas li ntawd xwb, tab sis bots kuj raug nplua rau cov vev xaib qeeb. Ib qho kev daws teeb meem rau qhov teeb meem no yog teb webdesign. Responsive webdesign tso cai rau koj lub xaib los tso saib cov ntsiab lus tib yam ntawm txhua lub cuab yeej, ua rau koj lub vev xaib ntau tus neeg siv-phooj ywg.

Technical SEO

Technical SEO optimization yog cov txheej txheem ntawm kev txhim kho koj lub vev xaib qhov pom ntawm kev tshawb fawb xyaw. Cov txheej txheem no suav nrog kev kawm cov yam ntxwv ntawm lub vev xaib, xws li HTML qauv, thiab siv algorithms los tsim cov xwm txheej uas yuav nyiam cov neeg siv web. Lub hom phiaj kawg ntawm kev SEO yog txhawm rau txhim kho cov organic tsheb mus rau koj qhov chaw. Thaum koj muaj kev khiav tsheb organic, koj tuaj yeem siv SEO technical los hloov cov tsheb mus rau cov neeg siv khoom them nyiaj.

Ib qhov txuas tawg, tawg HTML code, lossis ib qhov chaw nrog spaghetti code tuaj yeem ua mob hnyav rau koj SEO. Hmoov zoo, muaj ib tug xov tooj ntawm cov cuab yeej tawm muaj uas tuaj yeem pab koj nrhiav kev sib txuas thiab kho lawv. Thaum technical SEO tsis yog ib qho kev daws teeb meem thaum hmo ntuj, nws tuaj yeem ua qhov txawv ntawm koj qhov kev tshawb nrhiav cav qeb duas.

Technical SEO optimization yuav tsum tau txhim kho cov txheej txheem ntawm lub vev xaib kom nws nrawm dua, yooj yim mus nkag, thiab paub ntau ntxiv rau kev tshawb nrhiav cav. Raws li Google tau txhim kho nws cov algorithms, technicalities ntawm lub vev xaib tau dhau los ua qhov tseem ceeb rau nws cov qeb duas. Qhov no txhais tau hais tias Google bots tau soj ntsuam cov xwm txheej xws li nplooj ntawv thauj khoom lub sijhawm thiab kev sib cuam tshuam, nrog rau kev ruaj ntseg ntawm nws cov ntsiab lus.

Cov kev sib txuas tawg tuaj yeem ua rau 404 yuam kev, uas tuaj yeem cuam tshuam tsis zoo rau koj qhov kev tshawb nrhiav cav qeb duas. Siv cov cuab yeej kuaj xyuas dawb txuas tuaj yeem pab koj txheeb xyuas cov kev sib txuas uas tawg ntawm koj lub xaib. Kev sib txuas tsis zoo tuaj yeem cuam tshuam qhov kev ntseeg siab ntawm koj lub xaib, nrog rau koj nplooj ntawv qhov kev paub tag nrho.

Lub kaus mom dub SEO

Black Hat SEO optimization suav nrog kev siv cov tswv yim uas tsis pom zoo los ntawm kev tshawb fawb xyaw. Cov tswv yim no suav nrog kev siv cov lus pom tsis pom uas tsis cuam tshuam rau cov ntsiab lus ntawm lub vev xaib. Siv cov lus tsis pom hauv cov txiaj ntsig tshawb fawb tuaj yeem cuam tshuam cov neeg siv thiab ua rau lawv nyuaj rau nrhiav cov ntsiab lus lawv tab tom nrhiav. Piv txwv li, lub kaus mom dub lub vev xaib yuav siv cov xim tom qab uas yog xim tib yam li nws cov ntawv.

White Hat SEO optimization yog qhov kev coj ncaj ncees thiab raug cai rau kev lag luam hauv lub vev xaib. Lub kaus mom dub SEO, ntawm qhov tod tes, yog qhov tsis ncaj ncees thiab tuaj yeem ua rau kev lag luam lub koob npe nrov. Ntxiv rau, Qhov kev coj ua no tuaj yeem tsav cov neeg siv khoom rau koj cov neeg sib tw. Qhov no yog vim li cas koj yuav tsum tsis txhob siv Black Hat SEO optimization txoj hauv koj lub vev xaib.

Black Hat SEO tsis txhaum cai, tab sis nws ua txhaum kev tshawb fawb cav webmaster cov lus qhia. Nws tuaj yeem ua rau muaj kev nplua loj xws li koj lub vev xaib raug poob rau hauv kev tshawb nrhiav lossis txawm tias tshem tawm tag nrho. Qhov no yuav cuam tshuam rau koj lub vev xaib lub koob npe nrov thiab ua rau koj poob cov neeg siv khoom. Siv lub kaus mom dub SEO tactics yuav ua rau koj lub vev xaib lub koob npe nrov thiab txo nws txoj kev tsheb.

Lwm cov txheej txheem kaus mom dub yog lo lus tseem ceeb. Cov txheej txheem no suav nrog ntxiv qhov txuas rau koj lub vev xaib hauv blog lus. Cov kev txuas no yog nofollow los ntawm lub neej ntawd thiab raug txo los ntawm kev tshawb fawb xyaw. Hloov chaw, lawv yuav tsum tau muab zais tom qab cov ntawv thauj tog rau nkoj.