Yuav Ua Li Cas Optimize Koj Lub Vev Xaib Rau Kev Tshawb Fawb

SEO-Optimierung yog tus txheej txheem ntawm kev txhim kho koj lub vev xaib pom los ntawm kev tshawb fawb xyaw. Nws tsom rau tus tsim thiab cov ntsiab lus ntawm koj lub vev xaib, ib yam li cov tshuab uas txhawb nqa nws. Qhov tshwm sim yog siab dua kev tshawb fawb cav qeb duas, thiab ntau tus neeg tuaj xyuas. Cov txheej txheem tseem tsis tu ncua thiab tuaj yeem suav nrog kev siv SEO-Cov cuab yeej ua kom koj qhov chaw zoo.

OnPage SEO

Txhawm rau kom tau txais qeb duas zoo dua hauv Google, koj yuav tsum kawm yuav ua li cas optimize koj lub vev xaib rau kev tshawb fawb xyaw. Feem ntau, qhov no yog ua los ntawm ob txoj kev sib txawv – onpage SEO thiab offpage SEO. Onpage SEO cuam tshuam txog kev txhim kho cov txheej txheem ntawm koj lub vev xaib thaum offpage SEO cuam tshuam nrog kev txhim kho hauv-cov ntsiab lus thiab lwm yam.. Ob hom SEO yuav tsum tau xyaum ua kom zoo rau koj lub vev xaib.

OnPage SEO raug tswj kom ua rau koj lub vev xaib yooj yim rau kev taw qhia thiab nyiam dua rau cov neeg tuaj saib. Los ntawm tsom rau ntawm nplooj ntawv SEO, koj tuaj yeem nce tus naj npawb ntawm cov qhua thiab kev hloov pauv rau koj lub vev xaib. Offpage SEO tsom rau cov ntsiab lus sab nraud xws li kev sib txuas. Los ntawm kev ua kom koj lub vev xaib yooj yim rau kev taw qhia, koj tuaj yeem nce koj qhov qeb duas.

SEO yog ib qhov nyuaj, uas koom nrog ntau yam uas cuam tshuam rau koj qhov qeb duas hauv cov txiaj ntsig tshawb fawb organic thiab nplooj ntawv tshawb fawb cav. Muaj ntau txoj hauv kev los txhim kho koj lub vev xaib, tab sis ntiav tus neeg saib xyuas SEO yog qhov kev xaiv zoo. Cov neeg sawv cev no yuav pom zoo cov kev ntsuas tsom thiab muab tswv yim rau koj txog kev ua kom zoo rau lub sijhawm ntev. Ntxiv rau qhov optimizing koj lub vev xaib, lawv tuaj yeem ua kom zoo dua backlinks.

Ntxiv rau onpage SEO, koj lub xaib yuav tsum muaj Meta-Beschreibung, which is a summary of the content of a webpage. It also helps potential users learn more about your website. By including keywords in this section, you can improve the overall effectiveness of your onpage SEO. Here’s an example of a Meta-Beschreibung: In addition to optimizing for backlinks, you should use schema-markup to help Google understand the content of your page.

Unique content: Unique content is an important component of a good website. This includes product descriptions, reviews, and photographs. To make your website unique and attractive, you need to have an understanding of what information seekers are looking for. This is essential for optimizing onpage SEO.

OffPage SEO

OffPage SEO optimization involves a wide variety of factors and methods, thiab koom nrog nce koj lub vev xaib txoj cai thiab qhov cuam tshuam rau cov ntsiab lus tshawb fawb tshwj xeeb. Cov txheej txheem suav nrog ua raws li Google cov lus qhia zoo thiab tsim cov tswv yim kev lag luam viral kom ntseeg tau tias koj txoj kev lag luam tuaj txog thawj zaug rau kev tshawb nrhiav cuam tshuam. Ntxiv rau, OffPage SEO tsom rau kev txhim kho koj lub vev xaib cov neeg siv tau yooj yim thiab cov backlinks.

yav dhau los, cov rooj sab laj hauv online tau suav tias yog qhov tsis zoo rau qeb duas, tab sis tam sim no lawv tuaj yeem siv los txhim kho hom kev nkag siab. Thaum siv cov rooj sib tham hauv online los txhawb offPage SEO rau koj txoj kev lag luam yuav tsis yog lub tswv yim zoo tshaj plaws rau lub vev xaib khw, nws tuaj yeem ua tau zoo heev rau kev tsim lub npe nrov npe.

OffPage SEO optimization suav nrog tsim kev txuas rau koj lub vev xaib los ntawm lwm lub vev xaib, thiab tau txais ntau qhov backlinks zoo li ua tau. Cov ntawv txuas no yuav tsum muaj feem cuam tshuam rau koj lub ncauj lus, thiab lawv yuav tsum tau txais lawm, tsis muas. Kev sib xyaw ua ke ntawm ob qho tib si On-Page thiab Off-Page-Optimisation cov tswv yim yog tsim nyog rau cov qeb duas zoo.

Google tau muab ib lub cuab yeej hu ua PageSpeed ​​los siv los pab cov webmasters txhim kho lawv lub vev xaib nplooj ntawv lub sijhawm. Google kuj tseem muab qhov tseem ceeb rau cov xov tooj ntawm tes ntawm cov vev xaib hauv lawv cov txiaj ntsig tshawb nrhiav. Yog tias koj lub vev xaib tsis muaj mobile version, nws tuaj yeem raug nplua los ntawm Google rau kev thauj khoom qeeb.

Off-Page SEO optimization suav nrog ntau lub ntsiab lus thiab suav nrog cov ntsiab lus ntawm nplooj ntawv, suav nrog kev sau ntawv, duab, yeeb yaj duab, cov ntawv qhia zaub mov, nplooj ntawv txheej txheem, thiab cov ntsiab lus. Nws kuj siv lo lus tseem ceeb, ob qho tib si hauv cov ntawv xov xwm thiab cov ntawv. Cov ntsiab lus no yuav tsum muaj feem cuam tshuam rau nplooj ntawv cov ntsiab lus.

OnSite SEO

Onsite SEO yog tus txheej txheem ntawm optimizing ib lub vev xaib nplooj ntawv los txhim kho nws cov qeb duas nrhiav. Qhov no feem ntau yog ua los ntawm kev txhim kho cov kev sib txuas ntawm ib nplooj ntawv, zoo li cov ntawv hauv nws. Qhov tshwm sim yog lub vev xaib cuam tshuam ntau dua rau tus neeg tshawb nrhiav. Txawm li cas los, Nws yog ib qho tseem ceeb kom nco ntsoov tias Onpage SEO thiab Offpage SEO tsis yog tib yam.

Tus yuam sij rau OnSite SEO yog siv cov kab lus luv luv, logical headings, thiab cov ntsiab lus zoo. Kev siv CTA, los yog hu mus ua, kuj tseem ceeb heev rau kev tshawb fawb cav optimization. Qhov no yog qhov txuas uas tus qhua tuaj yeem nyem rau kom paub ntau ntxiv. Ntxiv rau, nws yuav tsum tau piav qhia thiab dav.

OnPage SEO kuj tseem cuam tshuam txog kev txhim kho Meta-Tags. Cov cim npe no muaj kev cuam tshuam loj heev rau kev qeb duas. Lub hom phiaj yog kom paub tseeb tias nplooj ntawv Meta-Tags qhia meej meej rau Google thiab cuam tshuam rau cov ntsiab lus ntawm nplooj ntawv ntawd. Nrog rau cov ntawv txuas txuas txuas nrog cov ntawv txuas no tuaj yeem txhim kho nplooj ntawv qeb duas.

Optimizing HTML code, CSS code, thiab JavaScript code tuaj yeem muaj kev cuam tshuam loj rau kev tshawb fawb cav optimization. HTML code yuav tsum huv si thiab muaj cov ntsiab lus tseem ceeb. Ntxiv cov ntsiab lus rau lub cev ntawm nplooj ntawv web tuaj yeem cuam tshuam rau nplooj ntawv qeb duas, thiab tus neeg siv kev paub. Ib yam li ntawd, duplicate cov ntsiab lus tuaj yeem cuam tshuam tsis zoo rau SERP rov qab, bounce tus nqi, thiab search engine crawling.

Muaj ntau yam khoom siv dawb thiab them nyiaj rau OnSite SEO. Piv txwv li, Google's Search Console muab cov ntaub ntawv muaj txiaj ntsig. Them software zoo li Searchmetrics thiab Sistrix tuaj yeem muab cov ncauj lus kom ntxaws ntxiv rau koj. Tus nqi ntawm cov cuab yeej no tsis txwv, thiab koj tuaj yeem tau txais ib qho dawb version nrog Google Analytics.

Schema Markup

Siv Schema-Markup ntawm koj lub vev xaib tuaj yeem pab koj lub vev xaib qeb duas hauv cov txiaj ntsig tshawb fawb. Txawm hais tias nws tseem tsis tau muaj rau pej xeem, qhov kev hloov tshiab tshiab no tuaj yeem ua rau koj muaj txiaj ntsig. Txoj kev tshiab ntawm tagging webpages yog ib qho yooj yim los siv. Yuav pib, tsom cov khoom ntawm koj nplooj ntawv thiab xaiv cov ntawv cim npe’ kev xaiv los ntawm cov ntawv qhia zaub mov. Qhov no yuav qhib nplooj ntawv thiab qhia cov ntaub ntawv. Koj tuaj yeem siv schema syntax los kos qee qhov chaw ntawm koj lub vev xaib. Thaum lub markup tshwm, Google yuav qhia txog qhov khoom.

Cov tshuab tshawb nrhiav siv cov algorithm los txhais cov ntawv, thiab schema markup pab lawv nkag siab cov ntsiab lus ntawm nplooj ntawv. Nws tuaj yeem txiav txim siab kev sib raug zoo ntawm cov koom haum. Schema markup muab cov qauv rau cov ntsiab lus uas qhia cov algorithm seb nplooj ntawv yog dab tsi. Cov qauv no kuj pab lub tshuab tshawb nrhiav nkag siab txog cov ntsiab lus ntawm nplooj ntawv.

Ntxiv rau qhov nce qhov chaw pom kev, Schema markup nce kev koom tes thiab nias-los ntawm tus nqi. Nws kuj ua rau cov txiaj ntsig organic zoo li ntxim nyiam rau cov neeg siv. Qhov no txhais tau tias ntau tus neeg yuav nyem rau ntawm lawv, uas tuaj yeem ua rau muaj qib siab dua. Tsis tas li ntawd, cov ntaub ntawv ntxiv muab cov ntaub ntawv ntxiv rau cov neeg siv thiab pab lawv txiav txim siab zoo dua. Yog li ntawd, koj lub vev xaib yuav nyob qib siab dua hauv cov txiaj ntsig tshawb fawb, ua rau muaj tsheb khiav ntau dua thiab kev hloov dua siab tshiab.

Koj tuaj yeem ntxiv schema markup rau koj lub vev xaib los ntawm kev siv Yoast-Plugin rau WordPress lossis siv Schema-Markup-Generator. Siv cov cuab yeej no yuav pab koj siv cov ntaub ntawv hauv koj lub vev xaib yooj yim.

Google Analytics

Ib txoj hauv kev zoo tshaj plaws los txhim kho SEO yog taug qab koj lub vev xaib kev ua tau zoo thiab sau cov ntaub ntawv tuaj xyuas. Siv cov ntaub ntawv no, koj tuaj yeem txiav txim siab qhov ua tau zoo ntawm kev ua lag luam. Koj tuaj yeem txiav txim siab seb koj cov neeg tuaj saib lub hom phiaj xav tau dab tsi, nrog rau txheeb xyuas qhov teeb meem. Piv txwv li, yog tias koj xav kom koj lub lag luam loj hlob, koj yuav tsum xav txog lub hom phiaj ntawm kev ua lag luam niche.

Google Analytics yog qhov cuab yeej zoo tshaj plaws rau kev tshuaj xyuas thiab taug qab cov ntaub ntawv lag luam. Nws muab kev pom dav dav txog pes tsawg tus neeg tuaj xyuas tuaj rau koj lub vev xaib thiab pes tsawg tus ntawm lawv hloov pauv. Koj tuaj yeem saib koj cov nqi hloov pauv kom pom tias koj lub tswv yim SEO zoo npaum li cas. Los ntawm kev sib txuas Google Analytics nrog lwm cov cuab yeej tshuaj ntsuam xyuas, koj yuav muaj peev xwm ua kom muaj txiaj ntsig zoo ntawm koj lub tswv yim kev lag luam online.

Lwm cov cuab yeej muaj txiaj ntsig yog Google Optimize. Cov cuab yeej pub dawb no koom ua ke nrog Google Analytics thiab muaj tus saib xyuas pom. Lub cuab yeej khiav ib qho kev xeem ntawm ib qho piv txwv ntawm cov neeg tuaj xyuas thiab txheeb xyuas cov ntaub ntawv. Yog tias cov ntaub ntawv qhia tau tias muaj kev hloov pauv, koj tuaj yeem txuas ntxiv qhov kev ntsuam xyuas kom txog thaum nws muab cov ntaub ntawv tseem ceeb.

Google Analytics tseem muaj Cov Ntsiab Lus Ntsuam Xyuas Dashboard, uas tso cai rau koj saib xyuas qhov ua tau zoo ntawm koj qhov kev sib tw SEO. Nws kuj taug qab cov nplooj ntawv nrov tshaj plaws, qhov twg cov neeg siv los ntawm, thiab cov khoom siv dab tsi uas lawv siv los nkag rau koj lub xaib. Koj tuaj yeem saib cov ntaub ntawv ntawm ib hnub, txhua lub lim tiam, los yog peb lub hlis twg. Google Analytics kuj muaj ib daim ntawv qhia overlay thiab ntau yam ntawm lwm yam uas tuaj yeem muab tso rau hauv koj lub vev xaib.

Ntxiv rau qhov no, Google Analytics tuaj yeem taug qab kev tshawb nrhiav sab hauv, xws li kev tshawb nrhiav sab hauv. Qhov no yog qhov tseem ceeb vim hais tias cov ntsiab lus thiab cov ntsiab lus tseem ceeb uas cuam tshuam nrog kev tshawb nrhiav lub hom phiaj tuaj yeem cuam tshuam rau kev tshawb nrhiav sab hauv. Txhawm rau teeb tsa qhov chaw tshawb nrhiav, mus saib Google Analytics phau ntawv qhia thiab ua raws li cov lus qhia.