Yuav Ua Li Cas Optimize Koj Nplooj Ntawv Cov Ntsiab Lus Rau Kev Tshawb Nrhiav Cav Optimization

Yuav Ua Li Cas Optimize Koj Nplooj Ntawv Cov Ntsiab Lus Rau Kev Tshawb Nrhiav Cav Optimization

Qhov qeb duas ntawm nplooj ntawv web hauv SERP (search engine results page) yog txiav txim los ntawm lub tshuab tshawb nrhiav. Txawm hais tias nplooj ntawv web tsuas tuaj yeem nyob hauv ib txoj haujlwm ntawm ib lub sijhawm, nws qhov qeb duas tuaj yeem hloov pauv raws sijhawm vim muaj hnub nyoog, kev sib tw, thiab hloov pauv hauv cov tshuab tshawb nrhiav’ algorithm. Lwm qhov tseem ceeb uas cuam tshuam rau qhov qeb duas ntawm nplooj ntawv web yog kev tshawb nrhiav pom. Thaum ib tus sau tsis pom rau ntau cov lus nug ntsig txog, nws muaj tsawg nrhiav pom. Ntawm qhov tod tes, thaum ib tug sau muaj siab nrhiav visibility, nws muab kev khiav tsheb thiab cov cai tswj hwm.

SEO ntawm nplooj ntawv

Nplooj ntawv cov ntsiab lus yog lub hauv paus ntawm nplooj ntawv SEO rau kev tshawb fawb cav optimization. Nws tsis tsuas yog qhia Google tias koj lub vev xaib yog dab tsi, tab sis nws kuj qhia koj cov neeg nyeem seb lawv tuaj yeem xav li cas. Nws tag nrho pib nrog kev tshawb fawb cov ntsiab lus. Siv Google thiab lwm qhov chaw los sau cov ntaub ntawv ntsig txog, los yog siv cov cuab yeej zoo li Ahrefs, AnswerthePublic, thiab UberSuggest nrhiav cov ntsiab lus tseem ceeb. Ces, sau koj nplooj ntawv cov ntsiab lus los ntawm kev sib xyaw cov ntsiab lus luv thiab ntev-tails ib txwm. Tsis txhob hnov ​​​​qab siv koj tus neeg yuav khoom hauv koj cov ntsiab lus.

Lwm qhov tseem ceeb ntawm nplooj ntawv SEO yog tus qauv ntawm koj qhov URL. Ntau tus neeg tsis quav ntsej qhov tseem ceeb ntawm tus qauv URL kom raug. Tab sis, Google siv ntau lub cim los ntsuas seb cov neeg siv puas txaus siab rau cov ntsiab lus ntawm nplooj ntawv. Thaum cov neeg siv tshawb nrhiav ib yam khoom, nplooj ntawv lub npe thiab cov lus piav qhia feem ntau raug kuaj xyuas seb lawv puas muab cov ntaub ntawv lawv xav tau. Yog tsis yog, koj nplooj ntawv yuav raug kev txom nyem hauv kev tshawb nrhiav.

Lub vev xaib ntawm nplooj ntawv SEO yog qhov tseem ceeb heev kom tau txais qib siab ntawm kev tshawb fawb xyaw. Thaum nws tsis txaus los lav qhov qeb siab saum toj kawg nkaus, Nws yog ib qho tseem ceeb ntawm txhua qhov SEO zoo. Tsis tsuas yog nws yuav pab tau koj cov neeg nyeem, tab sis nws tseem yuav txhim kho qhov kev paub ntawm kev tshawb fawb cav crawlers. Qhov no yog qhov tseeb tshwj xeeb rau cov neeg siv khoom tshiab thiab rov qab los. Ua raws li cov lus qhia no, koj yuav muaj qhov chaw zoo thiab nyiam cov neeg siv khoom tshiab.

Meta npe

Txhawm rau txhim kho SEO tus nqi ntawm koj lub xaib, koj yuav tsum xyuam xim rau qhov ntev ntawm koj lub npe meta. Koj yuav tsum txwv koj lub npe meta rau 50 los yog 60 cov cim, uas yog qhov ntev tshaj plaws rau kev tso saib hauv cov nplooj ntawv tshawb fawb cav. Nco ntsoov tias kev tshawb fawb xyaw yuav txiav tawm ob peb lub cim kawg, yog li ntawd nws yog qhov zoo dua kom nws luv luv. Ntxiv rau kev txhawb nqa koj lub vev xaib, lub npe meta zoo kuj cuam tshuam rau koj lub vev xaib tus neeg tuaj saib tus cwj pwm.

Qhov ntev ntawm koj lub npe meta yuav tsum nyob nruab nrab ntawm koj cov lus tseem ceeb. Nco ntsoov tias cov lus tseem ceeb uas nyob ze rau qhov pib ntawm lub npe muaj qhov muaj feem ntau dua ntawm kev txheeb xyuas hauv cov lus tseem ceeb. uas koj cov ntsiab lus hom sib koom tsim, Nco ntsoov tias koj lub npe meta muaj lo lus tseem ceeb uas cuam tshuam rau cov ntsiab lus ntawm koj qhov chaw. Sim siv cov lus tseem ceeb “Blog post tswv yim” thiab ib lo lus uas muaj zog, xws li “yooj yim blog-tsev” los yog “cov ntsiab lus kev lag luam.”

Cov lus piav qhia meta yuav tsum suav nrog cov ntsiab lus thiab cov kab lus uas koj xav tau qeb rau, tab sis tsis yog keyword-stuffing. Hloov chaw, koj tuaj yeem muab cov lus qhia tshwj xeeb lossis cov lus qhia txog dab tsi cov neeg tuaj saib tuaj yeem xav pom yog tias lawv nyem koj qhov txuas. Txawm hais tias nws tsis yog qhov tseem ceeb, cov ntsiab lus ntawm koj cov lus piav qhia meta tseem tseem ceeb. Lub npe zoo dua yuav ua rau koj qib siab dua hauv cov txiaj ntsig tshawb fawb thiab nyiam cov tsheb khiav ntau dua. Qhov no yog nyob rau hauv txoj kab nrog lub hom phiaj ntawm SEO: kom tau txais neeg tuaj xyuas ntau dua.

H1 tag

Tej zaum koj tau hnov ​​​​txog qhov tseem ceeb ntawm kev siv H1 cim npe rau kev tshawb fawb cav optimization. Thaum nws muaj tseeb tias kev ua kom zoo dua koj cov nplooj ntawv headers tseem ceeb rau koj SEO, Tej zaum koj yuav tsis paub txog qhov cuam tshuam lawv muaj rau cov neeg siv kev paub. Hmoov zoo, muaj ntau txoj hauv kev los ua kom koj H1 cim npe zoo dua. Cov npe hauv qab no yog qee qhov ntawm lawv. Readability los ua ntej SEO; Kev paub zoo ntawm cov neeg siv ua rau SEO zoo.

Thaum sau koj daim ntawv header, khaws cia kom luv li sai tau. Cov neeg feem coob muab cov cim npe no nrog cov lus tseem ceeb, kev xav ntawm tus neeg yuav khoom, thiab lwm yam ntaub ntawv. Qhov no yuav tsuas tau koj ob peb clicks, thiab koj tuaj yeem ua rau muaj kev nplua rau Google. Ua raws li cov lus piav qhia, thiab tsis txhob muab koj cov ntawv sau nrog cov lus tseem ceeb. Nws yog qhov zoo dua los siv thawj zaug 65 cov cim ntawm lub npe, tab sis cia nws luv – ib ncig 20 rau 60 cov cim yog qhov chaw qab zib.

Txhawm rau optimize koj H1 lossis rau kev tshawb fawb cav optimization, koj yuav tsum tsis txhob jamming ntau dhau lo lus tseem ceeb hauv nws. Qhov no yog ib tug tactic outdated, thiab lub vev xaib crawlers yuav nplua koj rau qhov no. Hloov chaw, siv cov lus tseem ceeb hauv koj daim ntawv H1 uas cuam tshuam rau cov ntsiab lus ntawm koj nplooj ntawv. Yog tias koj tuaj yeem teb cov lus nug los ntawm tus qhua, lawv feem ntau yuav nyem koj qhov txuas. Tib txoj cai siv rau lub npe ntawm nplooj ntawv.

Google nrhiav algorithm

Yog tias koj yog tus tswv lag luam uas xav pom hauv online, paub txog Google qhov kev tshawb nrhiav algorithm yog qhov tseem ceeb. Qhov no complex system siv tshaj 200 cov teeb liab los ntsuas cov nplooj ntawv web. Nws kuj xav txog ntau yam, xws li tus neeg tshawb nrhiav qhov chaw, nkag-hauv xeev, thiab nyiam. Piv txwv li, yog ib tug neeg tshawb nrhiav suab paj nruag concerts hauv lawv cheeb tsam, lub algorithm tuaj yeem muab qhov tseem ceeb rau cov txiaj ntsig no.

Google qhov kev tshawb nrhiav algorithm yog dynamic thiab hloov nquag. Nws niaj hnub txhim kho thiab kho cov txiaj ntsig nws pom. Nws kuj ua rau kev hloov pauv rau nws cov txheej txheem qeb duas kom yooj yim rau cov neeg siv nrhiav cov vev xaib nrog qee cov ntsiab lus. Ntau zaus koj cov lus tseem ceeb tshwm rau ntawm nplooj ntawv, siab dua nws qhov qeb duas. Qhov siab dua koj qhov qeb duas, qhov siab dua koj nplooj ntawv yuav tshwm sim hauv Google qhov kev tshawb nrhiav cav. Cov txuas saum toj kawg nkaus yog, txoj kev xav, thawj cov uas tshwm sim.

Google algorithm yog ua raws cov qauv lej nyuaj. Nws lub hom phiaj muab cov txiaj ntsig zoo tshaj plaws raws li tus neeg tshawb nrhiav lub hom phiaj. Cov algorithm no tseem tso cai rau Google muab cov txiaj ntsig ntawm tus kheej. Thaum tus neeg siv sau ib lo lus, Google qhia lwm lub vev xaib uas cuam tshuam rau lawv cov lus nug. Nws tseem suav nrog koj qhov browser keeb kwm thiab lwm yam. Kev tshawb nrhiav algorithm yog qhov tseem ceeb ntawm SEO, vim nws tuaj yeem ua lossis tawg koj lub lag luam.

Luam cov ntsiab lus

Duplicate cov ntsiab lus ntawm koj lub vev xaib tsis zoo rau koj qhov kev tshawb nrhiav cav qeb duas. Thaum duplicating cov ntsiab lus yuav tsis ua mob rau koj cov qeb duas, nws yuav txo qis cov organic tsheb. Google xav muab nqi zog rau cov vev xaib uas muaj cov ntsiab lus tshwj xeeb thiab yuav deindex duplicated sites kom ntseeg tau tias lawv tsis tsim ib daim ntawv theej. Nws yog ib qho tseem ceeb kom zam qhov kev coj ua no ntawm txhua tus nqi. Hauv tsab xov xwm no, peb mam li tshuaj xyuas yog vim li cas duplicating cov ntsiab lus tsis zoo rau kev tshawb fawb cav optimization.

Nws yog ib qho tseem ceeb kom nkag siab txog qhov cuam tshuam ntawm kev sib tshooj ntawm kev tshawb nrhiav pom. Yog tias koj cov ntsiab lus duplicate muaj qhov txuas, kev tshawb nrhiav cav yuav cuam tshuam lawv hla kev hloov pauv. Thaum qhov no tshwm sim, koj lub vev xaib yuav tsum xaiv qhov twg yog qhov cuam tshuam rau cov neeg siv. Duplicate cov ntsiab lus tseem yuav dilute qhov sib npaug sib npaug ntawm koj ob daim ntawm cov ntsiab lus. Qhov ntawd txhais tau tias koj cov ntsiab lus duplicated yuav sib tw rau kev tshawb nrhiav pom. Siv meta robots los tiv thaiv cov ntsiab lus sib npaug tuaj yeem pab koj lub xaib kom raug.

Tshawb xyuas koj cov nplooj ntawv indexed kom paub cov ntsiab lus du. Yog tias koj pom qhov pom tseeb rov ua dua, sim rewriting nws. Piv txwv li, yog tias koj tshaj tawm tib qhov blog tshaj tawm ntau dua ib zaug, koj yuav tsum paub qhov txawv ntawm ob daim ntawv. Lwm txoj hauv kev los nrhiav cov ntsiab lus duplicate yog khiav ib qho kev tshawb nrhiav cov ntsiab lus. Cov cuab yeej no tsim txhua qhov piv txwv ntawm cov ntsiab lus duplicated ntawm koj lub vev xaib. Thaum koj pom ib qho, kho cov ntsiab lus duplicate kom ntseeg tau tias qhov ua tau zoo tshaj plaws rau koj lub vev xaib.

Daim duab qhia chaw

Muaj ntau yam txiaj ntsig ntawm kev tsim thiab siv sitemap rau kev tshawb fawb cav optimization. Ntxiv nrog rau kev pab tshawb fawb cav ntsuas koj lub vev xaib, sitemaps ua rau koj lub vev xaib nkag tau yooj yim dua. Lawv kuj tso cai rau kev tshawb fawb xyaw los qhia hom nplooj ntawv ntawm koj qhov chaw raws li cov ntaub ntawv meta. Lub sitemap ua zoo li daim ntawv qhia ntawm koj lub vev xaib, ua kom yooj yim rau kev tshawb fawb xyaw los nrhiav cov nplooj ntawv txaus siab. Nws kuj pab cov neeg tuaj saib pom qhov lawv tab tom nrhiav.

Tus nqi ntawm sitemap rau kev tshawb fawb cav optimization yog tsim tau zoo, tab sis koj yuav xaiv qhov twg yog qhov zoo rau koj lub vev xaib? Ua ntej tshaj plaws, sitemaps yog cov ntaub ntawv ntawm koj lub vev xaib uas sau tag nrho cov URLs thiab lawv cov keeb kwm. Lawv tau siv ua ke nrog SEO kev coj ua xws li kev sib txuas sab hauv thiab tuaj yeem tsim tau ntau txoj hauv kev. XML sitemap yog qhov kev xaiv zoo rau feem ntau lub vev xaib, thiab koj tuaj yeem tsim ib qho siv cov cuab yeej xws li Screaming Qav.

Xa cov ntawv qhia chaw mus rau Google's Search Console thiab Bing's Webmaster Cov Cuab Yeej tuaj yeem ua kom cov txheej txheem indexing. Yog tias koj tsis paub meej yuav ua li cas xa daim ntawv qhia chaw, koj tuaj yeem sau npe rau Google Webmaster Tools pub dawb. Google Webmaster Tools tso cai rau koj sau npe hloov pauv hauv koj cov ntsiab lus sai, thiab ceeb toom rau koj thaum muaj qee yam yuam kev. Lawv kuj muab pub dawb rau koj $100 advertising credit yog tias koj sau npe!

Local SEO

Raws li kev tshawb nrhiav kev lag luam tau nce hauv zos, Kev siv lub tswv yim zoo rau SEO hauv zos tuaj yeem ua rau koj muaj feem cuam tshuam hauv cov txiaj ntsig saum toj kawg nkaus. Cov cim tshawb nrhiav hauv zos suav nrog cov ntawv sau hauv zos, Google Kuv Kev Lag Luam, thiab tshuaj xyuas cov cim. Ntxiv rau kev txhawb nqa koj cov qeb duas hauv kev tshawb fawb hauv zos, siv SEO cov hauv paus tseem tuaj yeem pab koj txoj kev lag luam txhim kho nws cov hneev taw digital. Qhov no tuaj yeem pab koj txoj kev lag luam pom ntau dua hauv cov txiaj ntsig kev tshawb fawb hauv zos, muab koj visibility ntau thiab attracting ntau cov neeg muas zaub.

Thaum koom nrog cov ntsiab lus hauv zos rau hauv nplooj ntawv thiab sab nraud kev ua kom zoo dua yog qhov tseem ceeb rau kev sib tw ua tiav, Nws kuj tseem ceeb heev kom suav nrog lawv hauv cov npe lossis cov lus piav qhia meta. NAP – lub npe, Chaw nyob, Xov tooj – yog qhov tseem ceeb tshaj plaws hauv qeb duas rau SEO hauv zos. NAP yuav tsum ua kom zoo ib yam ntawm txhua lub platform. Kev sib raug zoo nrog NAP yog ib yam uas Google muaj nuj nqis, yog li xyuas kom koj NAP yog qhov tseeb txhua qhov chaw. Cov ntsiab lus zoo yog qhov tseem ceeb, raws li nws qhia koj lub hom phiaj rau cov neeg siv khoom hauv zos thiab hloov lawv mus rau cov neeg siv khoom. Hauv zos SEO tseem tuaj yeem pab koj nthuav koj lub lag luam hauv zos.

Rau SEO hauv zos, siv cov lus tseem ceeb hauv zos thiab kos lawv hauv koj lub vev xaib. Nco ntsoov siv cov ntsiab lus hauv zos uas feem ntau siv hauv kev tshawb nrhiav hauv zos. suav nrog cov ntaub ntawv xws li lub npe ntawm qhov chaw thiab cov khoom tshwj xeeb lossis cov kev pabcuam. uas koj cov ntsiab lus hom sib koom tsim, tsis txhob tsim cov khoom fluff uas tsis muab nqi rau cov neeg siv. Ib cag los ntawm kev sib txuas cov ntsiab lus hauv zos rau hauv koj cov ntsiab lus, Koj tuaj yeem embed Google Maps ntawm koj qhov chaw.