Yuav Ua Li Cas Ntxiv Ib Daim Ntawv Qhia rau Google SEO

Yuav Ua Li Cas Ntxiv Ib Daim Ntawv Qhia rau Google SEO

Txoj hauv kev zoo tshaj plaws los ua kom koj lub vev xaib pom tau zoo hauv Google yog txhawm rau txhim kho koj cov ntsiab lus rau tib neeg nyeem. Hauv tsab xov xwm no, Kuv yuav hais txog ntau yam tseem ceeb ntawm SEO: Txuas lub tsev, On-page optimization, Daim duab qhia chaw, thiab Keywords. Yog tias koj xav nyeem ntxiv txog txhua qhov, thov koj xav mus saib lwm ntu ntawm kab lus no. Txawm li cas los, rau cov uas nyuam qhuav pib tawm, Kuv xav kom koj nyeem kuv lwm cov lus SEO, suav nrog cov tseem ceeb tshaj plaws.

Txuas lub tsev

Lub hom phiaj ntawm Google SEO txuas lub tsev yog txhawm rau txhim kho tus lej thiab qhov zoo ntawm kev sib txuas nkag mus rau lub vev xaib. Qhov zoo tshaj plaws inbound txuas lub vev xaib muaj, qhov siab dua nws cov kev tshawb fawb cav qeb duas yuav yog. Txawm li cas los, tsis yog txhua qhov txuas txuas kev siv zog sib npaug. Yuav kom ua tiav, koj yuav tsum ua tib zoo xaiv koj qhov txuas. Nyeem rau kom paub ntau ntxiv. Cov npe hauv qab no yog qee cov lus qhia rau kev tsim txuas. Tsis txhob hnov ​​​​qab hais txog qhov chaw ntawm koj qhov txuas hauv kab lus!

Ib qho ntawm qhov tseem ceeb tshaj plaws ntawm lub tsev txuas yog tsim cov ntsiab lus tshwj xeeb rau koj cov neeg tuaj saib. Nco ntsoov nco ntsoov xav txog koj lub hom phiaj cov neeg tuaj saib thaum tsim cov ntsiab lus. Nco ntsoov xav txog koj cov neeg tuaj saib thiab ua kom muaj nuj nqis rau lawv. uas koj cov ntsiab lus hom sib koom tsim, nco ntsoov tias koj yuav tau txais txiaj ntsig zoo sib tw yog tias koj muaj qhov txuas txuas ntxiv. Koj yuav zoo siab koj tau ua hauv 2020. Yog tias koj xav pom ntau dua hauv Google, koj tuaj yeem ntiav ib lub koom haum SEO digital marketing zoo tshaj plaws los ua lub tsev txuas rau koj.

Ntxiv rau qhov tseem ceeb ntawm kev muaj cov ntsiab lus zoo, koj lub vev xaib kuj yuav tsum muaj qhov zoo. Kev sib txuas hauv tsev xav kom koj nrhiav cov lus tsis sib txuas thiab kev txuas rov qab pab koj rov qab cov ntawv ploj. Social engineering rau txuas lub tsev muaj kev sib cav, ego qub, thiab kev tshawb fawb me ntsis. Thaum kawg, data-driven link tsev yog txoj kev siv sij hawm tshaj plaws ntawm kev txuas lub tsev, tab sis nws yog ib txoj hauv kev zoo tshaj plaws kom tau txais koj lub vev xaib mus rau thawj nplooj ntawv ntawm Google.

On-page optimization

Raws li cov kev tshawb fawb xyaw txuas ntxiv txhim kho lawv lub peev xwm kom nkag siab txog lub hom phiaj ntawm cov neeg siv, on-page SEO tseem ceeb dua puas tau. Los ntawm kev siv ntau yam teeb liab uas qhia txog qhov cuam tshuam ntawm nplooj ntawv web rau tus neeg siv cov lus nug, koj tuaj yeem txhim kho koj cov qeb duas. Txawm li cas los, cov txheej txheem yog siv sijhawm, thiab nws yog ib qho tseem ceeb uas koj ua raws li cov kev coj ua zoo tshaj plaws ntawm nplooj ntawv optimization los tsim lub vev xaib uas yuav tiv thaiv kev hloov pauv algorithm thiab tseem cuam tshuam..

On-nplooj SEO yog ib feem tseem ceeb ntawm kev txhawb nqa lub vev xaib. Los ntawm kev siv cov lus qhia hauv kab lus no, koj yuav nce qhov tseem ceeb ntawm koj lub vev xaib hauv kev tshawb nrhiav. Google yuav nkag siab cov ntsiab lus ntawm koj lub vev xaib thiab paub seb nws puas cuam tshuam rau tus neeg siv cov lus nug. Qhov no yuav pab koj tsim kom muaj tsheb ntau dua thiab nce koj lub vev xaib qeb duas. Nws kuj tseem pab tshawb fawb cav txiav txim txog txoj cai thiab kev ntseeg siab ntawm koj lub vev xaib. Kom tau txais cov ntaub ntawv ntxiv txog ntawm nplooj ntawv SEO, tshawb xyuas cov hauv qab no:

Cov ntsiab lus yog qhov tseem ceeb tshaj plaws ntawm nplooj ntawv SEO. Cov nplooj ntawv zoo yuav sib txuas lus muaj txiaj ntsig rau cov neeg tuaj saib thiab Google. Nplooj ntawv npe, meta-tags, thiab txuas yog piv txwv ntawm cov ntsiab lus HTML. Nplooj ntawv lub npe yog qhov chaw zoo rau suav nrog cov lus tseem ceeb thiab lwm yam ntaub ntawv ntsig txog nplooj ntawv cov ntsiab lus. Los ntawm kev sib xyaw tag nrho cov ntsiab lus no rau hauv nplooj ntawv cov ntsiab lus, koj tuaj yeem ua tiav cov txiaj ntsig zoo tshaj plaws hauv kev tshawb nrhiav.

Daim duab qhia chaw

Yog tias koj qhov chaw tsis tau txais kev khiav tsheb, Tej zaum koj yuav xav paub ntxiv qhov Sitemap rau Google SEO. Ua ntej tshaj plaws, koj lub sitemap yuav tsum tau hloov tshiab tsis tu ncua. Yog tias koj hloov pauv loj rau koj lub vev xaib, koj yuav tsum xa daim ntawv qhia chaw tshiab rau Google. Koj yuav tsum tau xa daim ntawv qhia chaw thaum koj ua qhov kev tshawb xyuas SEO los kuaj xyuas lwm yam teeb meem uas yuav cuam tshuam koj cov qeb duas. Koj yuav tsum xyuas kom meej tias koj daim ntawv qhia chaw muaj tseeb thiab hloov tshiab, txwv tsis pub nws yuav tsis raug indexed.

Lub sitemap yuav tsum muaj ib lub sij hawm stamp, raws li feem ntau cov kev tshawb fawb xyaw tsis quav ntsej lub lastmod tag. Nws tseem yog ib qho tseem ceeb uas yuav tsum tau qhia lub sijhawm kawg ntawm txhua qhov tshaj tawm tau tshaj tawm. Google siv cov ntaub ntawv no los txiav txim seb cov ntsiab lus puas tau hloov. Nws kuj them nyiaj rau sab nraud thiab sab hauv txuas ntawm koj nplooj ntawv. Ntxiv hnub rau koj daim ntawv qhia chaw yuav pab nws ua qhov tseem ceeb ntawm URLs. Thaum kawg, nws yuav pab tau koj qhov chaw tau nkag thiab indexed sai.

Thaum tsim ib lub sitemap, koj yuav tsum suav nrog “www” subdomain thiab raws tu qauv. uas koj cov ntsiab lus hom sib koom tsim, cov qauv URL yuav tsum phim koj cov nplooj ntawv tiag tiag. Lub sitemap tuaj yeem muaj ntau npaum li 50,000 URLs, tab sis nws yuav tsum tsis txhob loj dua 50MB uncompressed. Yog tias koj muaj ntau daim ntawv qhia chaw, xyuas kom meej tias txhua tus yog encoded kom raug thiab tsis muaj redirections. URL kuj yuav tsum yog UTF-8 encoded thiab raug tshem tawm cov cim.

Cov ntsiab lus

Yuav kom tau txais koj lub vev xaib qeb duas hauv Google, koj yuav tsum xub paub cov txuj ci ntawm kev siv cov lus tseem ceeb thiab cov nqe lus tseem ceeb. Cov no yog qhov txuas ntawm cov ntsiab lus tshawb nrhiav thiab cov ntsiab lus. Organic tsheb yog lub hom phiaj, thiab cov ntsiab lus tseem ceeb thiab cov kab lus tseem ceeb yuav txiav txim siab qhov xwm txheej ntawm kev khiav tsheb no. Yog li yuav ua li cas koj thiaj li paub tseeb tias koj tau txais kev tsheb ntau tshaj plaws? Nov yog qee cov lus qhia. Nov yog yuav ua li cas xaiv Google SEO lo lus tseem ceeb:

Siv cov duab: Cov duab kos cov neeg nyeem thiab tshawb nrhiav tib yam nkaus. Thaum siv cov duab hauv koj lub vev xaib, ib txwm siv cov ntsiab lus tseem ceeb hauv cov npe cov ntaub ntawv thiab suav nrog lwm txoj hauv kev (ALT) tus cwj pwm los qhia cov kev tshawb fawb xyaw tias cov duab muaj feem cuam tshuam rau kab lus. Siv cov ntawv thauj tog rau nkoj thaum txuas mus rau lwm nplooj ntawv. Nws ua rau nws yooj yim rau Google crawler nrhiav koj cov nplooj ntawv web. Tsis txhob siv tib lo lus tseem ceeb ntau zaus. Hloov chaw, siv cov ntsiab lus tseem ceeb thiab cov ntsiab lus hloov kho uas cuam tshuam nrog cov ntsiab lus tseem ceeb.

Ua kev tshawb fawb lo lus tseem ceeb yog ib feem ntawm koj lub tswv yim kev lag luam. Cov ntsiab lus hloov pauv tas li thiab tej zaum yuav tsis muaj txiaj ntsig hauv ob peb lub hlis. Hmoov zoo, Kev tshawb fawb lo lus tseem ceeb yuav pab koj nrhiav cov ntsiab lus tshiab uas txhim kho cov txiaj ntsig thiab nyiam cov neeg tuaj xyuas tshwj xeeb. Khaws ua kev tshawb fawb kom koj nyob ua ntej ntawm qhov kev ua si! Nov yog qee cov lus qhia yooj yim los pab koj pib nrog kev tshawb fawb lo lus tseem ceeb. Yog tias koj tsis paub yuav pib li cas, tshawb xyuas WordStream's SEO Basics guides and Keyword Research Tool los pab koj optimize koj lub vev xaib.

PageRank

PageRank yog qhov qeb duas uas siv los ntawm Google rau nplooj ntawv web. Cov qauv siv Markov txoj kev xav los suav pes tsawg zaus ib tus neeg yuav nyem qhov txuas hauv ib lub sijhawm. Cov qauv siv qhov tshwm sim ntawm tuaj txog ntawm nplooj ntawv tom qab ntau qhov kev sib npaug los ntawm qhov “damping yam” (feem ntau 0.85). Qhov xwm txheej no nyiam cov nplooj ntawv nrog ntau qhov txuas piv rau cov uas nyuam qhuav tsim. Ib nplooj ntawv tshiab yuav tsis muaj ntau qhov txuas tshwj tsis yog nws yog ib feem ntawm lub vev xaib yav dhau los.

Ib qho ntawm cov tseem ceeb cuam tshuam ntawm PageRank yog tus naj npawb ntawm cov kev sib txuas sab hauv. Qhov no yog vim tsis yog txhua qhov txuas hla PageRank sib npaug. Muaj ntau yam uas cuam tshuam rau qhov qeb duas no, thiab nws yog ib qho tseem ceeb kom nkag siab lawv txhawm rau txhim kho koj SEO hauv 2021. Piv txwv li, koj yuav tsum siv cov ntawv thauj tog rau nkoj thaum tsim cov txuas sab hauv. Anchor text yog ib qho tseem ceeb tshaj plaws nyob rau hauv qeb duas ntawm Google thaum ntxov. Yog tias koj siv tib cov ntawv thauj tog rau nkoj ntawm txhua nplooj ntawv ntawm koj lub vev xaib, Nws zoo li nws yuav dhau PageRank.

Lwm qhov tseem ceeb cuam tshuam rau cov txiaj ntsig ntawm kev tshawb fawb cav yog txuas txoj cai. Hauv 2009, Google's Matt Cutts tshaj tawm tias kev faib tawm PageRank tsis yog qhov zais cia lawm. Txij thaum ntawd los, SEOs tau obsessed nrog PageRank. Nws tau dhau los ua qhov tseem ceeb tshaj li lwm yam SEO tactic thiab tau tshaj tawm rau pej xeem. Hauv 2016, Tus qub Google tus neeg ua haujlwm Andrey Lipattsev tau hais tias txoj cai txuas yog ib qho ntawm cov ntsiab lus tseem ceeb. Nws hais tias cov kev txuas taw qhia rau koj qhov chaw pab txhawb PageRank.

Alexa qeb

Yog tias koj tab tom nrhiav rau qee qhov dawb, Cov ntaub ntawv tsis yog tswv rau Google SEO, tej zaum koj yuav xav sim Alexa. Alexa yog ib qho cuab yeej tshuaj ntsuam xyuas cov vev xaib raws li ob yam tseem ceeb: pageviews thiab cov neeg tuaj saib tshwj xeeb. Txawm hais tias ob qho tib si yog qhov tseem ceeb, Alexa tsis zoo li Google analytics, uas koj yuav tsum siv xwb. Kab lus no yuav piav qhia vim li cas Alexa tsim nyog sim rau koj Google SEO. Yog tias koj xav paub txog yuav ua li cas Alexa qeb duas cov vev xaib thiab lawv suav li cas, mus nyeem.

Alexa qhov qeb duas yog nyob ntawm seb lub vev xaib nrov npaum li cas piv rau lwm tus. Txhua lub vev xaib qeb yog suav nrog siv geometric txhais tau tias ntawm nplooj ntawv saib thiab ncav cuag peb lub hlis dhau los. Qhov ntawd txhais tau hais tias ib lub vev xaib tuaj yeem muaj Alexa qib ntawm ib txhiab, thaum lwm tus yuav muaj ib lab tus qhua. Lub Alexa qeb duas yog qhov tsis meej thiab muaj ntau yam dab neeg, tab sis nws yog qhov chaw zoo pib.

Ib txoj hauv kev nrov rau kev nce Alexa yog los tswj koj lub vev xaib URL. Raws li Search Engine Journal, koj tuaj yeem tsim JavaScript ua haujlwm uas qhib qhov chaw nyob ntawm lub vev xaib. Lub hom phiaj yog qhib txhua qhov chaw nyob hauv ib lub qhov rais cais, yog li ntawd ntau tus neeg yuav tuaj yeem pom txhua URL. Tab sis qhov kev tawm tsam no yog qhov tsis zoo UX rau koj qhov chaw, yog li nws yog qhov zoo dua los sau cov ntsiab lus zoo.