Yuav ua li cas SEO (Search Engine Optimization) Muaj peev xwm ua kom koj lub Vev Xaib pom kev pom thiab kev tsheb

Yog tias koj tab tom nrhiav los txhawb koj lub vev xaib online, SEO (Search Engine Optimization) yog ib txoj kev zoo. Nws yog dawb thiab tuaj yeem ua rau koj lub vev xaib pom kev thiab kev mus los. Cov txheej txheem kuj tseem muaj txiaj ntsig zoo rau kev lag luam-rau-kev lag luam thiab kev lag luam-rau-tus neeg siv khoom lub vev xaib. Los ntawm optimizing lub vev xaib rau cov ntsiab lus, koj tuaj yeem ua tiav cov txiaj ntsig siab tshaj plaws thiab ncav cuag cov neeg tuaj saib ntau dua.

On-Page Optimization

Nrhiav cav optimization (SEO) yog ib qho tseem ceeb ntawm txhua lub vev xaib, tshwj xeeb yog tias koj xav tau cov qeb siab. Thaum backlinks yog ib feem loj ntawm qhov sib npaug, on-page optimization kuj tseem ceeb heev. Cov tshuab tshawb nrhiav nrhiav cov cim xws li qhov cuam tshuam, kev koom tes, thiab nyem-los ntawm tus nqi thaum qeb duas cov vev xaib. Los ntawm optimizing koj lub vev xaib los daws cov teeb meem no, koj yuav nce koj qhov chaw qeb duas thiab pom ROI lub sijhawm.

Nplooj ntawv tseem ceeb tshaj plaws los ua kom zoo dua yog koj qhov homepage. Qhov no yog vim nplooj ntawv no yog qhov tseem ceeb tshaj plaws rau kev hloov pauv. Tom ntej no, tsom rau cov nplooj ntawv khoom thiab kev pabcuam. Cov no yuav tsum muaj cov ntsiab lus tshwj xeeb thiab ua raws li cov kev coj ua zoo tshaj plaws ntawm nplooj ntawv. Rau cov no, koj yuav tsum tau optimize meta lus piav qhia. Ntxiv rau, koj yuav tsum xyuas kom meej tias koj tus qauv URL yog optimized rau kev tshawb fawb xyaw.

Ntxiv rau ntawm nplooj ntawv optimization, muaj lwm yam uas tuaj yeem cuam tshuam koj lub vev xaib qeb duas, xws li kev sib txuas sab nraud. Off-page optimization, ntawm qhov tod tes, tsom rau yam uas sab nraud ntawm koj lub vev xaib. Cov txheej txheem no suav nrog kev tso cov txuas los ntawm lwm lub vev xaib. Nws yog ib qho tseem ceeb uas yuav tau siv ob hom kev optimization kom nce koj qhov qeb duas.

Off-Page Optimization

OffPage-Optimation yog ib feem ntawm SEO (nrhiav cav optimization). OffPage-Optimization yog hais txog cov dej num ua sab nraud ntawm lub vev xaib, xws li linkbuilding thiab kev tswj hwm lub koob npe nrov. Lub hom phiaj ntawm OffPage-Optimization yog txhawm rau txhim kho lub vev xaib lub koob npe nrov, nrog rau tsim cov backlinks zoo. Backlinks yog qhov tseem ceeb rau kev tshawb fawb cav qeb duas, tab sis lawv tsis yog tib yam los xav txog.

Qhov tseem ceeb tshaj plaws ntawm nplooj ntawv SEO yog backlinks. Backlinks yog qhov taw qhia ntawm qhov chaw nrov npaum li cas, thiab lawv pab Google txiav txim siab seb yuav ua li cas rau nws. Backlinks thiab cov ntaub ntawv xa mus rau lwm qhov chaw yog cov khoom tseem ceeb ntawm kev ua kom zoo dua ntawm nplooj ntawv. Backlinks los ntawm cov chaw cuam tshuam txhim kho lub vev xaib nrov, thiab ntau backlinks koj muaj, qhov nrov tshaj nws yog rau Google.

Yoast SEO yog ib qho ntawm feem nrov SEO plugins rau WordPress. Nws los nrog ntau yam nta thiab kev teeb tsa thiab tuaj yeem pab koj txhim kho nplooj ntawv rau ntau dua ib lo lus tseem ceeb. Nws kuj muaj cov cuab yeej ntsuas kev sib xyaw ua ke. Yoast SEO yog qhov nrov tshaj plaws SEO plugin, tab sis muaj ntau lwm yam kev xaiv rau optimizing WordPress nplooj ntawv.

Tsuas yog los ntawm nofollow-links, lwm cov kev sib txuas tsim kev sib txuas kuj tseem siv tau. Cov ntawv qhua ntawm lwm qhov chaw yog ib txoj hauv kev zoo los ua kom muaj kev sib txuas zoo. Pressarbeit thiab linkbuying yog ib txwm muaj txoj hauv kev ntawm linkbuilding, tab sis kuj tseem muaj kev sib tw kev sib txuas ua ke zoo li linkmiete. Black-hat massacring thiab linkbuilding txoj kev tuaj yeem muaj qhov tsis zoo. Siv cov nofollow-link yog qhov zoo tshaj yog tias nws yog ntuj thiab organic.

Kev sib koom ua ke yog lwm txoj hauv kev zoo los ua kom ncav cuag koj cov ntsiab lus. Los ntawm syndicating koj cov ntsiab lus, koj tuaj yeem ncav cuag ntau tus neeg nyeem thiab nce koj qhov kev tshawb nrhiav cav qeb duas. Cov tswv yim no yog hu ua off-page SEO thiab tuaj yeem txhim kho koj lub hom phiaj online. Tus yuam sij rau kev vam meej off-nplooj SEO yog sib xws thiab ua siab ntev. Thaum kawg, koj qhov kev siv zog yuav them tawm. Koj yuav maj mam pom koj qhov qeb duas nce ntxiv raws sijhawm.

raws li tseem muaj qee qhov kev pheej hmoo thaum siv 301 redirects

SEO, los yog Search Engine Optimization, yog cov txheej txheem kev lag luam uas tsom rau kev ua kom koj lub vev xaib kom pom tseeb hauv kev tshawb fawb xyaw. Nws pab koj lub vev xaib pom ntau dua los ntawm kev siv cov ntsiab lus tseem ceeb. SEO suav nrog ntau yam, nrog rau kev optimization, meta-kev piav qhia, mark-ups, thiab txhim kho tus neeg siv tus cwj pwm. Ntxiv rau cov no, koj tuaj yeem koom nrog kev lag luam-cov lus hauv koj lub vev xaib txhawm rau txhawb kev tshawb nrhiav cav pom.

Ua ntej, koj yuav tsum xaiv cov ntsiab lus zoo rau koj lub vev xaib cov ntsiab lus. Qhov no tuaj yeem ua tiav los ntawm cov ntaub ntawv pub dawb xws li Google AdWords Keyword Tool. Cov ntaub ntawv no yuav muab koj lub tswv yim ntawm pes tsawg zaus ib lo lus tseem ceeb tau tshawb xyuas txhua hli. Thaum koj tau xaiv cov lus tseem ceeb rau koj lub vev xaib, cov kauj ruam tom ntej ntawm tus txheej txheem yog los tsim koj lub xaib nyob ib ncig ntawm cov ntsiab lus no. Piv txwv li, yog tias koj qhov chaw muaj ntau nplooj ntawv, txhua nplooj ntawv yuav tsum tau ua kom zoo nrog nws cov ntsiab lus tseem ceeb, as opposed to xwb ib nplooj ntawv loj.

Lwm qhov tseem ceeb ntawm SEO yog cov ntsiab lus optimization. Qhov no suav nrog optimizing cov ntsiab lus rau mobile pab kiag li lawm. Nws tseem yuav tshem tawm cov ntsiab lus duplicate. Koj yuav tsum siv SEO hauv zos, uas yuav tsom mus rau kev lag luam hauv zos thiab siv cov lus tseem ceeb uas cuam tshuam rau hom kev lag luam uas koj muaj. Thaum kawg, koj yuav tsum xav txog qhov ceev ntawm koj lub vev xaib thaum tsim thiab tsim lub vev xaib.

SEO yog ib qho tseem ceeb ntawm kev lag luam, thiab lub vev xaib uas ua kom zoo rau kev tshawb fawb xyaw yog khi kom nyiam cov tsheb khiav thiab tsim kev muag khoom. Nws tseem tuaj yeem pab koj lub hom phiaj pom ntawm thawj nplooj ntawv ntawm kev tshawb fawb xyaw. Ntxiv nrog rau cov organic tsheb, SEO tseem yuav pab koj lub lag luam tsim lub npe muaj zog dua.

Ib qho tseem ceeb tshaj plaws ntawm SEO yog qhov txuas txuas. Backlinks yog qhov tseem ceeb rau kev tshawb nrhiav cav, yog li qhov zoo ntawm koj cov kev sib txuas yog qhov tseem ceeb kom tau txais cov npe zoo. Qhov no yog ua los ntawm cov ntsiab lus zoo. Koj yuav tsum tau ua kom paub tseeb tias koj qhov txuas texte phim rau nplooj ntawv hom phiaj. Piv txwv li, yog tias koj qhov chaw hais txog kev teeb tsa Google Tag Manager, koj link texte yuav tsum zoo ib yam li ntawd.

Google tsis yog tib lub tshuab tshawb nrhiav uas tsom mus rau kev tshawb fawb hauv zos. Ntau lwm yam kev tshawb nrhiav cav, xws li Tuam Tshoj, Nyiv, Russia, thiab South Kauslim, muaj zog hauv lwm lub khw. Optimized websites nyob rau hauv cov teb chaws no tuaj yeem ntes tau ib feem loj ntawm cov organic tsheb.

Optimization ntawm nplua nuj snippets

Kev siv Rich Snippets yog ib feem tseem ceeb ntawm kev tshawb fawb cav optimization (SEO). Cov no yog kev sib tham sib saib ua ntej ntawm cov ntsiab lus hauv lub vev xaib uas cov tshuab tshawb nrhiav siv los txiav txim qhov muaj feem. Thaum siv kom raug, lawv tuaj yeem txhim kho cov qeb duas, nce cov neeg tuaj saib, thiab txhim kho cov neeg siv kev koom tes.

Rich Snippets yog raws li cov ntaub ntawv tsim thiab tuaj yeem suav nrog kev tshuaj xyuas hnub qub, cov nqi khoom, thiab tshuaj xyuas. Google lub tshuab tshawb nrhiav tau tsim cov cuab yeej uas tuaj yeem tso saib cov ntaub ntawv tsim hauv Rich Snippets. Kev siv Microdata, uas yog raws li HTML, Nws yog ib qho tseem ceeb rau kev nplua nuj Snippets.

Cov tshuab tshawb nrhiav ntsuas cov vev xaib raws li pes tsawg zaus lawv tau nyem, yog li Rich Snippets tuaj yeem txhawb koj lub vev xaib SERP qeb duas. Tab sis nws yuav siv sij hawm me ntsis ntawm kev ua haujlwm kom zoo rau txhua qhov snippet. Ntxiv mus, tsis yog txhua yam ntawm cov ntsiab lus yuav tsum tau optimized. Yog li ntawd, webmasters yuav tsum txiav txim siab seb hom ntsiab lus twg xav tau kev ua kom zoo dua thiab qhov twg tsis yog.

Lub tswv yim tsim nyog rau SEO kev tshawb fawb cav optimization los ntawm kev nplua nuj snippets yuav tsum tau tsim los ntawm qhov pib. Txoj kev zoo tshaj plaws tackles ntau pem hauv ntej. Thawj yog kev tshuaj xyuas lub sijhawm. Thaum ib lub tuam txhab muaj lub tswv yim zoo nyob rau hauv qhov chaw, lawv yuav tsum pib ua haujlwm ntawm kev siv cov ntaub ntawv.

Tsim cov ntawv nplua nuj yog qhov tseem ceeb rau SEO vim tias nws nce CTR. Kev siv lawv yuav txhim kho koj lub vev xaib kev pom thiab nyiaj tau los. Cov snippets nplua nuj yog cov hom phiaj heev thiab nyeem tau. Thaum sib xyaw kom raug, lawv tuaj yeem txhim kho koj SERPs zoo heev.

SEO yog cov txheej txheem uas ua kom lub vev xaib pom ntau dua thiab nkag tau yooj yim rau cov neeg siv web. Nws pab cov vev xaib ua tiav cov haujlwm saum toj kawg nkaus hauv cov npe ntuj. Raws li qhov tshwm sim, lub vev xaib yuav pom ntau dua li cov neeg sib tw. Nws tseem yuav ua rau kom muaj feem ntawm cov neeg tuaj saib nyem rau ntawm qhov txuas.

Cov snippets nplua nuj tsis tsuas yog pab tau rau SEO, lawv kuj zoo saib thiab. Thaum ib tus neeg siv nyem rau ntawm qhov nplua nuj snippet, lawv yuav tam sim ntawd tau txais ntau cov ntaub ntawv ntxiv txog lub vev xaib. Cov snippets nplua nuj txhim kho SEO cov txiaj ntsig thiab tuaj yeem txhawb nqa tus nqi nyem-los ntawm kev.

Thaum nws muaj peev xwm los txheeb xyuas cov khoom lossis lub vev xaib hauv lub tshuab tshawb nrhiav, Nws yog ib qho tseem ceeb kom nco ntsoov tias qhov siab dua cov ntsiab lus ntawm lub vev xaib, siab dua qhov qeb duas. Google's algorithms yuav txiav txim siab cov ntsiab lus cuam tshuam rau lub sijhawm tshawb nrhiav thiab ntsuas nws raws li.