He aha ka Google Search Engine Optimization?

ʻO Google suchmaschinen optimization kahi kaʻina o ka hoʻololi ʻana i ka ʻike pūnaewele i hiki ke hoʻohālikelike maikaʻi ʻia me nā mea ʻimi’ manao. Nui nā ʻano o kēia kaʻina hana. Loaʻa ka holomua o kahi ʻenekini huli i ka hoʻohālikelike ʻana i ka ʻike me ka manaʻo o ka mea hoʻohana. Inā ʻaʻole kūpono kāu pūnaewele, hiki ke helu maikaʻi ʻia kāu pūnaewele.

Hua'ōlelo Huelo lōʻihi

ʻO ka hoʻohana ʻana i nā huaʻōlelo lōʻihi e hoʻoikaika i kāu ʻenekini hulina hiki ke lilo i ala kūpono e hoʻomaikaʻi ai i kāu kūlana, e hoʻonui i nā kaʻa kaʻa, a e hoemi i kou koina-ka-kaomi. Pono e pili kēia mau huaʻōlelo i kāu huahana a lawelawe paha. Hiki iā ʻoe ke hana i nā ʻano like ʻole o kāu mau huaʻōlelo e pili ana kekahi i kekahi.

ʻo kahi laʻana, inā he hui lako hale ʻoe, pilikia ʻoe i ke kūlana kiʻekiʻe no ka ʻōlelo “lako lako.” Akā inā kūʻai aku kāu ʻoihana i nā mea hana art-deco hou, Hiki iā ʻoe ke kuhikuhi i nā mea kūʻai aku e ʻimi nei i kēia ʻano mea lako. E ho'āʻo e hoʻohana i kahi mea hana huaʻōlelo manuahi e ʻimi i nā huaʻōlelo lōʻihi e pili ana i kāu ʻoihana a hoʻopaʻa pono i kēia mau mea kūʻai aku.

Hoʻokahi mea nui e hoʻomanaʻo, ʻaʻole i hana like nā huaʻōlelo lōʻihi lōʻihi. Hōʻike kekahi i nā ʻimi kūʻokoʻa, aʻo nā mea ʻē aʻe e hōʻike ana i kahi hoʻololi maʻamau o ka huaʻōlelo hoʻokahi. Eia naʻe, ʻoi aku ka maʻalahi o kēia mau huaʻōlelo i ke kūlana a loaʻa i nā kaʻa kiʻekiʻe. ʻO nā huaʻōlelo lōʻihi lōʻihi ka liʻiliʻi o ka hoʻokūkū, no laila e ʻoi aku ka maikaʻi o kou kūlana kiʻekiʻe no kēia mau huaʻōlelo.

Ke hoʻohana nei i kahi mea hana i kapa ʻia ʻo KeywordsFX hiki ke kōkua iā ʻoe e noʻonoʻo a ʻike i nā huaʻōlelo e pili ana i kāu niche. Hāʻawi kona hiʻohiʻona iā ʻoe e komo i kekahi ʻoihana a i ʻole nā ​​​​poʻe i ʻike ʻia a loaʻa i kahi papa inoa o nā huaʻōlelo pili. ʻo kahi laʻana, inā he poʻe mahiʻai kāu mea e ʻimi ai, hiki iā ʻoe ke hoʻohana iā KeywordsFX e ʻimi i nā huaʻōlelo lōʻihi e pili ana i ka mahiʻai.

ʻO kekahi mea hana maikaʻi e ʻike ai i nā huaʻōlelo lōʻihi ʻo Google's Autocomplete kōkua. Kōkua kēia mea hana iā ʻoe e hoʻokomo i nā huaʻōlelo lōʻihi a hōʻike i nā hulina pili. Hiki iā ʻoe ke hoʻohana iā Google “ninau mai na kanaka” hiʻona e ʻike i nā nīnau like. Hōʻike kēia hiʻohiʻona i nā hulina pili a kōkua iā ʻoe e hana i nā ʻike pili i kēlā mau kumuhana.

ʻO nā huaʻōlelo lōʻihi lōʻihi ke ala maikaʻi loa e hiki ai i ka poʻe ʻimi i mākaukau e hana. ʻOi aku ka paʻakikī o kēia mau huaʻōlelo ma mua o ko lākou mau hoa pōkole, ʻo ia hoʻi, hiki iā ʻoe ke kūlana kiʻekiʻe no lākou. Ma waho aʻe o ka loaʻa ʻana o ka pahuhopu, ʻoi aku ka maikaʻi o nā huaʻōlelo lōʻihi e hoʻohua i ka lele manaʻo kiʻekiʻe.

ʻOi aku ka liʻiliʻi o nā huaʻōlelo lōʻihi ma mua o ko lākou mau hoa pōkole a nānā lākou i kahi niche. Ua loaʻa mai ka huaʻōlelo long-tail mai ka puke ʻo The Long Tail na Chris Anderson, e hōʻike ana hiki i nā huahana a lawelawe paha ke loaʻa kahi mākeke niche. ʻO ka hoʻohana ʻana i nā huaʻōlelo lōʻihi e hoʻopaʻa i kēia mau niches hiki ke lawe mai i nā kaʻa a me nā kūʻai aku.

Hoʻoponopono kikokikona no nā ʻenekini huli

I ka honua o ke kūʻai aku ma ka pūnaewele, He mea koʻikoʻi ke kau ʻana ma luna o Google i ka holomua o kahi pūnaewele. E hoʻonui ia i nā kipa pūnaewele a alakaʻi i nā nīnau hou aʻe. Hiki iā ʻoe ke hoʻokō i kēia ma ka lawe ʻana i kekahi mau hana hoʻolālā. Hoʻopili kēia i ka hoʻololi ʻana i ka ʻike a me ka coding, e hōʻoia ana i kahi palapala kiʻekiʻe, a me ka hoʻokō ʻana i nā hana SEO ʻē aʻe.

Ka mua, your content must be readable to visitors. Google’s algorithm analyzes textual content and focuses on the content that is useful to its users. You can make this happen by combining focus keywords with long-tail keywords. Eia kekahi, you should make your website as easy to navigate as possible.

You should also consider user intent when writing content. Users tend to scan the content they find online, and they do not spend much time reading lengthy text. No laila, it is important that your content be relevant to the query a user is trying to make. By focusing on the user’s intent, you can increase your chances of getting a good search engine placement.

SEO can improve your online visibility and increase your web traffic. SEO experts have many years of experience and will provide you with praxiserprobt success strategies for your website. Having good visibility on Google is essential to your success online. With good visibility, you can increase your chances of getting more traffic, and therefore converting visitors into customers.

Aside from general SEO, there are specialized techniques for local search. Local search engine optimization is a great option for small and medium-sized businesses. It helps local customers find local businesses. By optimizing your page for a local search, your website will appear higher in local search results.

Landingpage optimization is another way to improve website visibility. This method involves creating a specific page that targets a particular product or service. This is also a cost-effective method. ʻO ka pahuhopu o ka hoʻonui ʻana i ka pae ʻāina ʻo ia ke alakaʻi i nā mea hoʻohana i ka hana i makemake ʻia. Ma muli o ka hulina hulina, hiki ke hoʻopili ʻia kēia ʻano ʻaoʻao i nā huahana a lawelawe paha e kūʻai ʻia nei.

ʻO kahi ʻenehana ʻē aʻe no ka hoʻomaikaʻi ʻana i kāu pūnaewele ke hoʻohana nei i kahi algorithm RankBrain. Hoʻohana kēia algorithm i ka hui ʻana o nā manaʻo mai ka ʻōlelo kanaka a me ke ʻano e hoʻomaikaʻi ai i nā hopena hulina. Hoʻololi ʻia kēia mau manaʻo i mea makemakika i kapa ʻia he vectors. ʻO ka Deep Learning kekahi mea nui i kēia kaʻina hana. Hiki i nā algorithms aʻo hohonu ke hana i nā hiʻohiʻona hou a aʻo mai nā mea ma mua.

ʻO ka manawa pinepine

Ma ka huli ʻana i ka ʻenekini, He mea nui ka manawa pinepine. Kōkua ia i nā kamepiula e hoʻoholo i ka pili o nā palapala a hoʻonohonoho iā lākou ma ka pili. Early search engines used simple sorting algorithms based on term frequency. Ma muli o kēia, people were sometimes inclined to hide keywords on their pages to make them more relevant. Eia naʻe, modern sorting algorithms take hundreds of other factors into consideration. While term frequency remains an important factor in search engine optimization, it’s not the only one.

The term frequency is a mathematical formula that identifies the frequency at which a key term appears in a document. It involves two factors: the number of times the word appears and the number of words in the document. A laila, the logarithm “Log 2” is applied to both values. The result is the relevance of the key term.

Aside from its relevancy, term frequency is a key factor in the search engine optimization process. It is useful in determining whether a specific page is relevant to a keyword. Term frequency can be used in conjunction with other factors to identify what topics to cover in your content. Using term frequency, you can also determine the terms your competition are using. This will help you identify topics to cover in your own content, and identify potential keywords for SEO. There are various tools and formulas available for optimizing content based on term frequency. Among them is the TF*IDF tool.

Using term frequency and inverse document frequency in web content is an effective way to generate relevant keywords. It will also help you discover content ideas that Google thinks are important. In addition to determining the importance of keywords in content, term frequency also helps you detect keywords that are keyword-stuffed and under-optimized.

Click-Through-Rate

The click-through-rate is a major ranking factor for Google. Higher CTR pages receive higher rankings and low CTR pages get lower rankings. The basic formula for calculating the CTR is to divide the number of clicks on a search result by the number of times it appeared in the SERPs.

To calculate the click-through rate, we must first determine what our goal is. A goal can be as simple as subscribing to a mailing list. Then we divide the number of web visitors by the number of goals accomplished. Organic traffic is a visitor who lands on our website by searching for a keyword phrase and then clicking on the listing.

The ideal CTR for a keyword depends on the industry, keyword, a me ka hoʻolaha pūnaewele. ʻO ka awelika CTR no nā lawelawe mea kūʻai aku 2.40%, oiai no ka oihana loio 1.35%. holookoa, ʻo ka CTR maʻamau no nā hopena hulina uku no Google AdWords 2%, a ʻo nā mea a pau ma luna o kēia pae i manaʻo ʻia ma luna o ka awelika.