How can you improve the click rate of paid campaigns??
A few years ago you simply created a website, Publish creative and relevant content and ensure secure data traffic. But when everyone is online today, it is relatively difficult. To get attention, Companies and brands can now participate in paid advertising campaigns in search engines such as Google and social media channels. But most of them just invest a budget and expect, that the cards fall by themselves.
Without the appropriate targeting- and optimization tactic, your paid campaign isn't just wasting company money. A possibility, Your goal, Receive high quality leads, to reach, is the click rate (Click-through-Rate – CTR).
Erhalten Sie Feedback von Kunden
Um Feedback von Ihren Kunden zu erhalten, you can create a survey and send it to all of your existing ones or offer discounts and great deals for your next purchase. Through targeted ads, based on customer feedback, you can improve the CPC and the click rate and increase the conversion.
Do you speak like that, wie es Ihr Publikum will
Nichts ist besser, than to speak like that, as your target audience does. Don't focus on product features, but on the benefits. Customer feedback helps here. To find out, how customers talk, you can set up Google notifications for the keyword you are using, Follow social media and other websites, or use Google's autosuggest, to determine the preferences of the target group.
Verwenden Sie die Informationen
Sie können eine schnelle Suche nach den Keywords durchführen, for which you want your paid campaigns to be ranked. Most of the ads are similar to others. To rank high and get a higher click-through rate, you have to do something different from others.
Verwenden Sie den Qualitätsfaktor
Je relevanter Ihr Keyword für Ihre Anzeige ist, the better the landing page experience and the higher the quality score. The Quality Score metric helps your paid ads, Rank better and lower your spend per conversion.
When the quality factor is high, this means, that your relevance for “Ad and Keyword” is excellent. However, if your quality values are low, you need to find out, what is the reason for it, and try, to improve him.
The click rate (Click-through-Rate – CTR) is not just a metric, but the intuition of preferences, Interests, Your audience's needs and behaviors. Keep up your work, to improve them, and always use the transformations while monitoring your conversion rate. This affects both the click rate (CTR) as well as the cost per click (CPC) out.
