New updates in Google Ads regarding identity verification
It was only warned from last year, that Google Ads since March 2020 would introduce identity verification, and yet the beginning was a little appalling.
It looked like this due to the inappropriate language of the Google Ads email, like activating the person's full name, what kind of agencies, who work on multiple Google Ads accounts, is very important, and privacy for those, create the advertisements through the platform. The advertiser identity verification guidelines will be updated, to reflect the addition of eleven new countries to the review program. Google calls on advertisers from Australia, Austria, Croatia, Cyprus, Estonia, France, Ireland, New Zealand, Poland, South Africa and the United Kingdom, complete verifying the advertiser's identity. This review policy includes some criteria from advertisers, which may be prioritized.
It was later explained, that only the name of the company is displayed, whose advertisement is provided with his business address. The process was developed, to increase transparency in the face of growing concerns over the past few years. After a while, Google will formulate its identity verification in this way, that regardless of the topic, it is a necessary part of the ad buying process.
Google News Reports in der Google Search Console
The Google Search Console offers news publishers reports in Google News. This report can help you determine, the number of times articles from a website were displayed in Google News. along with the frequency, with which users clicked on it. The term “Black hole” is not a predetermined result of Google's product technology, but a conscious result of the product strategy. “
Who is affected by this review??
If you use Google Ads, you must submit the necessary confirmation documents. This change will be published on all Google Ad Networks. It does not matter, whether you're just using the Google Display Network or posting ads on YouTube. Every Google Ads user is influenced.
The review process is currently for 30 Countries planned worldwide. However, Google is considering the US first. The verification process will then be expanded worldwide over the next three years.
Google's statement shouldn't upset any legitimate advertiser. It is a wise decision, which benefits the entire internet community, by eliminating advertisers, who fake themselves or their products.
