Keywords and search terms in the advertising campaign
One of the biggest challenges in SEO strategy is between using “Keywords” and “Search terms”. Both are an important element of any advertising campaign, are interrelated and differ in their own way.
keywords & search terms
A keyword can be an exact term or a phrase, that any marketer can use in their ad or marketing campaign. Keywords are at the center of any marketing strategy for both marketers and advertisers.
Search terms are the queries, each user enters, to search for something in search engines. The order of the words in search terms can be different, have different words with the same meaning as the actual term, or contain misspelled words.
Similarity and difference between the two
The main difference between the two is this, who actually uses them. Keywords are used by marketers in their search engine optimization or pay-per-click campaigns. While search terms from common people (Seekers) be used, to find out information online through the search engine.
Basically, a user doesn't even know the term keywords, which keywords are specific to a brand or what they are used for. To look for something, just enter a query, to find information about a product or service, that meet your requirements.
Marketers use these searches, to form their keywords. Something would be impossible for any SEO professional, to use so many terms as keywords, so that's what they're aiming for, what makes sense to them.
How do I use the search terms?
1. Every successful SEO campaign starts with keywords. The advertisers mainly bid on the keywords, that the users or the target group could use for their search. The terms aim at, that users search with them and get more clicks and conversions. Start with certain keywords and even expand them to include the search queries. For example, business start-ups can be expanded, to ask, how to start a business.
2. Use keyword research- and search term data, to create suitable keywords, that have a positive effect on your campaign.
3. If you know the difference between the two, how you use them together, you can create more opportunities, Grow your audience.
So next time you choose keywords for your business, determine, what search terms users can use to search.
