things to do, when your leaderboards fall
Do you know what's the worst? No, Watching a horror movie alone at night with no electricity, isn't as terrible as dropping your search engine rankings. Independently of, whether the rankings were taken down by a few numbers or by the side 1 on page 3 have decreased, everything is scary, if you see, That the leaderboards fall like an apple from a tree. More stressful than that is the question: “What to do now?”
Ebb and flow are common on Google. This will eventually remind you, that Google regularly makes changes to its algorithm, although it is not good, if this leads to a decline in rank. Here's what you can do in such a situation:
1. Check, which side rank goes down – When you see your website falling down in rank, start analyzing. Check, which page of your website is falling in rank. Go to the search console, there you will find statistics and graphics, who will show you the details. Once you've encrypted, which pages and keywords cause a drop in rank, you can analyze your competitor, how well he does.
2. Keep an eye on your competitor – Google always makes the websites and companies available, that provide users with the best content and experience. So check, which competitors are above you. Don't think of it as affecting your ranking, but as a way, Get information.
3. Change the keywords and rankings – Once you've made the appropriate changes, you can use the meta tags including title, Change keywords and description accordingly. Keep that in mind, that better content gets a better ranking.
4. Timely update of content – SEO is not a one-time or month-long process. If you want positive results, you have to work for it regularly. Be ready for a downgrade, when someone else is better off than you. You need to regularly strive and give more for it. Just repeat the process of checking your search engine rankings, changing the required metrics, competitor analysis and content updates.
If you want to know more about it, talk to an SEO agency like us, that will help you, to get out of the situation.
