user- and write search engine friendly
Writing effective content doesn't mean, that you write content, containing all your thoughts on anything, or turn all your marketing knowledge into one article. Rather, it should be one, which is friendly to both the user and the search engine. It should be easy for both of you, understand the message and vision of writing.
Define your goals
First, analyze your goals and goals as a business. Look for methods, to generate sales from your website? Determine your goals, What kind of content you should be targeting. As long as your goals are not set, you cannot write conspicuous content.
Consider your target audience
It is important, that you know your audience, when you write content for your blog or website. The first, what you have to do, is to identify the target group, for which you write the content. You need to identify everything about them, how old is he, preferences, gender, Region etc. Don't ignore them, if you want to target customers and increase conversions with your content as part of your SEO campaign.
Create hyperlinks
Nothing can be more frustrating, than having underlined every fifth word in a sentence in blue. It makes reading difficult and irritating. But if these links are meaningful and important in your content to the reader, be sure to provide a link to another page. If you want to represent, that your website is a source of important information, link the content to another blog or webpage on your own website.
Create small paragraphs
It is not necessary, that paragraphs must always contain a sentence, that reflects the theme, or as body sentences and as a final sentence. Use paragraph breaks, to help the reader, stick to the content and enjoy the article. Nobody will read all of the content. So make sure, that is how you create the content, that a reader reads the overview and grasps the motive and the message, that you convey.
There are different types of SEO content like blog posts, items, Webinhalte, Product Pages, Infographics and PowerPoint presentations. Google is further developing its algorithm for SEO strategies and search engine rankings. So make sure, that you are informed about everything, what to focus on.
