Signs of it, that you are slaughtering your ecommerce store conversions
Most of the visitors, that come into an e-commerce business, never buy anything there. This leads to a low conversion rate. Conversion Rate Optimization aims to do this, to fill the gap, by improving your ecommerce store, by influencing your potential visitors, to become your potential customers. Optimizing the CRO or conversion rate is not a short-term process. Rather, it is a long-term solution, with which you can shape the shopping experience of your visitors with just a few changes.
Let's find out, what activities are affecting the performance of your business.
1. Using poor quality images – Images are paramount to any ecommerce business. The pictures present your products in front of your customers. So you have to be careful, what you choose to use in your business. You can also take good photos of your products with the help of your smartphone. What you should be doing, is, Take reasonable precautions, while you click on the inclusion of your products. You can even hire a professional photographer, who clicks on the fantastic shots for you.
2. Uncomfortable return policy – Online shoppers are at risk, if they decide to buy from an online shop, since they do not touch the product they have purchased, see or taste. You only have a few pictures and videos, that describe the product. Hence, you need to make sure, that they can return or replace the product, if you don't like it. You have to include customer-oriented return policies, to support customers.
3. Torpid-Server – When an ecommerce store takes too long to load, customers are frustrated and switch to another to buy. The main reason for lost sales is a slow loading store. The main causes can be a poor hosting provider and an unoptimized front end.
4. Invalid page copy – An ecommerce store's copy of the page must describe the product accordingly. It must contain enough details, to give the buyer a clear insight into that, what you are selling. Proper grammar and punctuation must be used. Get a writer, who can do it perfectly for you.
These were some of the mistakes, that you may be doing in your ecommerce store. If you don't pay attention, you may lose a lot of conversions and important customers. So you better be careful with all of the above.
