Analysis of a company's link building strategy
Google has gotten strict in recent years, Penalize websites with unnatural and irrelevant links. This creates a problem with common link building methods. Google's careful action against unnatural links in recent years has raised the question “Link building is dead?” Penalties can cost millions of dollars in revenue, the online businesses are lost. Google has doubled its punishment on websites with its Penguin updates, that participate in link schemes. All of this might recommend, that link building is an ineffective activity. The truth is however, that link building is great and still exists. What is needed, is, that the link building is based on real, should be done lawfully and sensibly.
The things, that cause problems for your website, are links from websites with malware or viruses. Links from low value websites can be dangerous and should be removed. Rather, links should be relevant.
Good content on a blog is a great option, Win links. Guest blogging can also be effective, when it's done perfectly. Commenting on various blogs and deleting the site link or blog in a comment is logical, to create links, provided you follow the guidelines on the blog, in which you leave comments.
Social media is a great link building tool, and search engines take such social data into account too. So create great content and share it on Facebook, tweet on twitter etc. If readers like the articles, share them on social media, which does ______________ mean, that more and more people read the content. It is a natural way of connecting with human involvement in the process compared to traditional methods.
Create buzzing content, to generate authentic links. There is no formula though, which guarantees, what content goes viral, but you can watch the trends, to know, what's popular at any given time.
Using smart infographics can be a great option, To attract readers. Humor can be cleverly used in infographics and even in captions, to attract readers. Lists are also perennial reader favorites. Listing your site in high quality local and industry-specific directories is a useful way of creating links.
Link building is a long-term process and part of a comprehensive content marketing strategy. You should follow it in all seriousness over an extended period of time, to achieve lasting results.
