Hvordan SEO-metrics påvirker søgemaskinerangeringer

SEO er kunsten at tiltrække besøgende til en hjemmeside ved hjælp af søgemaskiner. Denne strategi retter sig mod både ubetalt og betalt trafik til et websted. Der er mange metoder til at lave SEO. Blandt dem er On-page optimering, RankBrain, Possum, og sideoplevelse-metrics. Forståelse af ins og outs af disse metrics vil hjælpe dig med at implementere den rigtige strategi for dit websted.

On-page optimering

For at rangere højt i søgemaskinerne, det er vigtigt at optimere din hjemmeside til de mest relevante søgeord. Dette gøres på et par forskellige måder. Den ene er gennem intern linking, som kan hjælpe med at guide brugere til bestemte sider eller domæner på dit websted. En anden metode er gennem metabeskrivelser. Disse er begge vigtige komponenter i on-page optimering, og bør optimeres sammen med dit indhold.

Search engine optimization essentially boils down to providing searchers with the best information. To do that, you need to make your website more relevant to searchers, write good content, use keyword-rich metatags, and write compelling titles. Using the right on-page SEO techniques will ensure that you are at the top of search engine results pages (SERPs).

Googles algoritme ændrer sig konstant, and it’s important to keep up with it. Performing on-page optimization regularly will allow you to maintain your current rankings. For eksempel, you should make sure your titles, metabeskrivelser, and alt text are optimized. These changes will boost your ranking. Imidlertid, this strategy will take time and requires regular monitoring and analysis.

RankBrain

Google’s RankBrain is an artificial intelligence that is able to understand relationships between keywords and phrases. Dette er med til at give mere relevante søgeresultater. Ud over, RankBrain er designet til at genkende betydningen af ​​forespørgslen. I særdeleshed, det hjælper med at genkende tvetydige termer, der kan være forbundet med individer.

RankBrain fungerer ved at analysere websider. Den leder efter websteder, der er nyttige for brugerne. For eksempel, et websted, der har en liste over nye episoder af Netflix's shows fra sidste år, ville være mere tilbøjelige til at have høje opholdstider og CTA'er. RankBrain er i stand til at rangere relevante sider først.

Ud over at analysere brugere’ hensigt, RankBrain kan identificere lignende forespørgsler ved hjælp af matematiske algoritmer. For eksempel, den kan genkende ord og sætninger, der har samme betydning, og eliminere variationer af disse ord. This feature is especially helpful for websites that have large amounts of content and rely heavily on links to drive traffic.

As the algorithm changes, website owners will need to adjust their strategies. Instead of targeting one main keyword, it’s best to focus on several related keywords. This will increase the likelihood of your page being discovered by the RankBrain algorithm. The new algorithm also requires website owners to be more versatile when it comes to choosing keywords.

The first step to a successful SEO campaign is to define your keywords. The goal is to find the keywords that your customers will be searching for. Targeting keywords that are irrelevant to your business will only cause your campaign to fail. Google’s RankBrain is now responsible for 15% of all online searches.

Possum

Possum SEO is an SEO consultant based in Melbourne with 10+ years of experience. He helps SMBs grow their rankings, generate targeted leads, and increase ROI. His focus is to put clients ahead of their competitors. Learn more about the benefits of working with Possum SEO. You can start seeing results right away.

Possum takes into account a user’s location when delivering search results. That means that it will show matches close to where the user is. Instead of showing the top listings for the city they searched for, they will show results that are closest to them. By understanding how this algorithm works, you can start optimizing your business page.

Possum filters out duplicate listings based on location, hvilket betyder, at virksomheder, der er placeret tæt på din placering, vil blive vist højere i lokale fortegnelser. Denne funktion er en stor fordel, hvis du forsøger at blive fundet af lokale kunder. Det kan også bortfiltrere duplikerede telefonnumre og virksomhedsadresser, som kan hjælpe dig med at få mere trafik og salg.

Mens Possum SEO er en fantastisk måde at få målrettet trafik på, det er stadig vigtigt at have en velafrundet lokal SEO-strategi. Der er et par nøglefaktorer, som du skal være opmærksom på, herunder hvilke søgeord Google betragter som lokale. Dette vil hjælpe dig med at sikre, at din hjemmeside er optimeret til at nå dit målmarked.

Possum SEO vil gavne flere virksomheder end Penguin-opdateringen. Som en del af dens algoritmeopdateringer, det vil begynde at filtrere og udelade nogle resultater. Det vil gavne virksomheder, der tidligere blev anset for at ligge uden for bymidten. Tidligere, disse virksomheder kæmpede for at konkurrere med centrale noteringer. Dette gælder især for virksomheder, der deler en bygning og/eller har flere virksomheder.

Sideoplevelse-metrics

Sideoplevelse-metrics er et nyt sæt metrics, som Google tilføjer til sin algoritme for at hjælpe med at bestemme, hvordan søgemaskiner rangerer websider. De nye målinger stemmer overens med de nuværende tendenser inden for søgemarkedsføring, herunder vigtigheden af ​​brugeroplevelse, indholdstæthed, side metadata, og kodeniveauforbedringer. Indtil for nylig, at optimere til sidehastighed og brugeroplevelse var en blind stræben. Heldigvis, Google så behovet for bedre metrics og hørte brugernes råb om sikre og brugbare websteder. I en nylig meddelelse, Google announced that Page Experience will be one of the ranking factors. Page experience is a crucial component of search engine ranking, so Google is making it measurable and helpful.

Page Experience measures a user’s experience with your page. It’s similar to the experience a user has when reading a restaurant’s menu. If a user is not able to find information on the menu quickly, they might have to ask a server for assistance. Derudover, if the page is difficult to navigate, they might give up, resulting in an unpleasant experience.

Google’s mission relies on a positive user experience. If the results are not helpful and engaging, their entire model fails. This is why Google has dedicated an entire update to page experience, emphasizing the importance of creating a useful and engaging website experience. Page Experience is now one of more than 200 ranking factors, so optimizing for page experience is extremely important.

The Page Experience report in Google Search Console provides a summary of the user experience of each page on a website. It also provides an overview of the number of search impressions each page has received, as well as the percentage of users who are satisfied with their browsing experience.

Site speed

The speed of your page is one of the most important factors in Google’s algorithm. It not only determines user experience, but it can also affect your rankings. According to studies, websites that load quickly and have a low bounce rate score higher in the SERPs. Websites that are optimized for speed also get more organic traffic.

Website speed is essential for search engine optimization and conversion rate optimization. Many factors can affect speed, including large page elements, billeder, and poorly written code. Google penalizes sites that take too long to load. Imidlertid, if a site loads quickly, visitors will be more likely to stay on the page and convert. Google has a PageSpeed Insights tool that can help you determine your website’s speed and fix any issues.

Your website’s server’s response time is affected by a number of factors, including how much traffic your site gets, the software it uses, and your hosting solution. If the server is slow, users will experience a bad experience, resulting in lower conversion rates and higher bounce rates. A few simple changes can improve your site’s response time.

If you’ve been working to improve your site’s page speed, you’ll want to consider the latest AMP technology, or AMP, which Google launched in 2015. AMP pages are cached on Google and can be accessed almost instantly. This update has changed how mobile users expect a web page to perform. Som resultat, Google has begun using mobile page speed as a ranking factor for mobile searches.

In the past few years, Google has made site speed a key factor in ranking. Siden da, the company has developed user-centric page speed metrics that measure the perceived speed of users. Even if a site is technically fast, it might not deliver a great experience. The time it takes to fully load a page is measured in milliseconds.